Will JEM AND THE HOLOGRAMS Movie Be Kid-Friendly?

Will JEM AND THE HOLOGRAMS Movie Be Kid-Friendly?

A couple weeks ago, Jon M. Chu, the director behind cinematic masterpieces like Justin Bieber's Believe and Justin Bieber: Never Say Never, announced that he would be helming a live-action Jem & The Holograms movie. Here's a new update from him.

Collider was lucky enough to snag an interview with Jem And The Holograms producer, Jason Blum. Jason explained that his company chose to put their money behind a live-action adaptation of Jem And The Holograms because it fit their business model. His company likes to fund independent films that a larger studio would be interested in distributing. As long as the film is considered a "brand" and you produce the film on a low-budget you can give it a wide-release and make money. That strategy has been quite successful in the past, but applied to the horror genre. We'll see how this pans out. Jason also discusses the rating that they are aiming for. There's also a new video featuring the film's director Jon M. Chu. It includes some of the zanier audition submissions they have received.
Collider: When will you go in front of the camera with it?

BLUM: We start shooting right away. Very soon.
In like three weeks.

Collider: Are you aiming for a PG or a PG-13 rating?

BLUM: It’s PG.

Cartoon Synopsis - After her father passes away, Jerrica Benton inherits half of his company, Starlight music. The other half has been given to the ruthless Eric Raymond. Raymond plans to exploit Starlight to promote a new band called "The Misfits." Jerrica doesn't believe that this was her father's plan, but she is powerless to do anything about it. That is until a remarkable computer companion named Cynergi enters her life. With a huge supply of instruments left by her father and using Cynergi's impressive powers, Jerrica, her sister Kimber, and their friends are transformed into a rock band named "The Holograms." Now, as the lead singer Jem, Jerrica sets out to make The Holograms dreams a reality, and at the same time keep a group of young girls, a boyfriend Rio, and the record company happy. What's a girl to do?
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Member Since 7/12/2010
Filed Under "Animated Features" 4/3/2014 Source: collider.com
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MrCBM56 - 4/3/2014, 4:02 AM
Three weeks? They just announced the film. Can't wait to see this film bomb.
Doopie - 4/3/2014, 4:04 AM
are we sure this isn't an april fools that got out of hand. does anyone have any interest in this film??
thatdude44 - 4/3/2014, 4:05 AM
Gonna bomb so hard....

I had a joke for that, but I lost it...it's too early for me
SaxoWolf - 4/3/2014, 4:12 AM
MsDarkPhoenix - 4/3/2014, 4:20 AM
Did you really have to add a Bieber pic in this article nail?? DID YOU???
Abary - 4/3/2014, 4:26 AM
"the director behind cinematic masterpieces like Justin Bieber's Believe and Justin Bieber: Never Say Never..."

campblood - 4/3/2014, 4:26 AM
meh. it will probably just have a few cuss words and some serious or sad moments
marvel72 - 4/3/2014, 4:27 AM
i can't wait for this one.
CherryBomb - 4/3/2014, 4:34 AM
I'm excited.
Jem had a lot of devoted fans, it's a pretty "out there" project but I remember I loved watching it when I was young.

There's nothing wrong with having a movie aimed at women based on a cartoon and toy line.

Wow 3 weeks!? I'm sure they only began casting a few weeks ago.
My main problem is that they're straying quite far from the source which is pointless when it's a franchise that isn't perhaps too well known and will rely on sentimental value.
ThePowerCosmic - 4/3/2014, 4:35 AM
The funny thing is that this film would only have a shot at being successful if Gem and the Holograms were super slutty Joan Jett types.
CherryBomb - 4/3/2014, 4:36 AM
Katy Perry is totally gonna be Jem.

aXe - 4/3/2014, 4:40 AM
LMAO @nail, great article
CorndogBurglar - 4/3/2014, 4:58 AM
Is the world really ready for this?
EastcoastAvenger - 4/3/2014, 4:58 AM
Jem... Were really getting a Jem movie. Out of all the remaining awesome 80's properties that we have been hoping to see come alive on the big screen we're getting a Jem and the Hologram's movienext. He-Man battling the evil Skeletor - Nope! Lion-O and Co. VS. Mum-Ra - Not gonna happen any time soon. No friends, were getting Jem because other movies about girl bands like Spice World and Josie and the Pussycats became huge cultural blockbusters right?! Make your film and get it over with.
Jaxim - 4/3/2014, 5:06 AM
I'm sure there is going to be body humor in this movie with all the other cartoon movie adaptions. When is Hollywood going to stop raping my childhood? I think I'll pass on this and any other garbage that Hollyweird puts out.
CyberBishop - 4/3/2014, 5:33 AM
Zoolitron - 4/3/2014, 5:36 AM
Uffff Another Disney-bad-singer-school-girl-family-friendly-crap...
Lozzy - 4/3/2014, 5:38 AM
Shooting in 3 weeks with no release date or cast?????????
ComicsBornAndBred - 4/3/2014, 5:41 AM
Little girls will love it, they'll cats either a Disney Starlet or some big music bigwig and it'll make a bunch of money. The target demographic will flock to see this...tween girls
campblood - 4/3/2014, 5:44 AM
I just can't believe this is happening and thundercats isn't .
Lozzy - 4/3/2014, 5:46 AM
I just can't believe this is happening before He-man.
MsDarkPhoenix - 4/3/2014, 5:52 AM
@nail Phew, I was scared for a while :P

Gibman - 4/3/2014, 5:53 AM
My sister is really excited about this. It was sort of like transformers for girls in the 80's, who knows it could be entertaining
Chewtoy - 4/3/2014, 5:54 AM
Eh, people need to get over themselves and accept the fact that just because they aren't the target audience for something, it still has a right to exist.

As for why this and not other toy properties (laying aside the whole "maybe occasionally it would be okay to make a film for the other 50% of the population" gender argument,) the reason is stated above: it can be done cheaply. There are no fantasy sets to build, no cgi creatures to add, no motion capture needed. They can film it, keep their costs low, and then sell the distribution rights to a major studio for a profit. They're using the horror film model, and those films usually only have a $10-20m budget.

All of which is kind of sad for Jem fans, I suppose. I've not seen the show, but it seems like it could have really benefitted from a more special-effects driven "Scott Pilgrim" take. Then again, "Scott Pilgrim" might not have earned its money back...
MsDarkPhoenix - 4/3/2014, 5:55 AM
By the way, I feel really young right now. I had to google Jem and the Holograms, I had no idea what it is...

Damn, I shouldn't have said that I'm young, Gusto is out there!!
ALmazing - 4/3/2014, 5:59 AM
Obviously we are not the target market for this.
InfiniteMonkey - 4/3/2014, 6:04 AM
This is going to be a blockbuster of epic proportions.

Audiences will be lining up around the corner and viewing it three or four, maybe five times just to take it all in.
Kids are going to be begging their parents just to see it.

Billion dollar merchandising is on the horizon and its going to supplant the Barbie dolls for Jem and the Hologram ones.

They've got a blockbuster waiting to happen. Go GEM!...or is it Jem? LOOOOL
KINGPEN266 - 4/3/2014, 6:07 AM
MrBatmor - 4/3/2014, 6:32 AM
@pheony me too...i dont know what this shit is!! I really want cartoon network to re-start swat cats,thunder cats,he-man...etc
MrBatmor - 4/3/2014, 6:34 AM
Is the target audience women aged 40-50 now? If so then this is gonna flop so hard...
MexicanSuperman - 4/3/2014, 6:34 AM
Meh, I'm glad I was born in 92 so I didn't have to live in the crappy 80s cartoon era but yet some of the best music of all time came out in the 80s.
REPOMAN - 4/3/2014, 6:37 AM

Why wouldn't it be kid friendly?

VISIONaryNPa - 4/3/2014, 6:41 AM


No, seriously, why is this even news on this site.

Burn anything involving the Bebs..

Burn it.


VISIONaryNPa - 4/3/2014, 6:42 AM

cinematic masterpieces
Gusto - 4/3/2014, 6:52 AM
I'm a huge fan.

LEOSTRATOR - 4/3/2014, 7:06 AM
If they made a Hunger games movie, why not a Jem.
Loved the theme. LOL!
sKeemAn - 4/3/2014, 7:11 AM
The girls are going to go cray over this. I wish we could get a live-action Thndercats movie, or SilverHawks.
sKeemAn - 4/3/2014, 7:12 AM
As long as Chu is doing this movie, he's not messing up something that could potentially be good.
sKeemAn - 4/3/2014, 7:14 AM
Next we are going to get a Rainbrow Brite movie. I feel it coming soon. Hollywood will be trending the 80's.
HachibiTheMC - 4/3/2014, 9:03 AM
So, let me get this straight Jonny, of all the untapped material from USA Cartoon Express:

Turbo Teen
Samson & Goliath

you pick Jem. How the [frick] does any self-respecting 80s kid choose Jem over M.A.S.K. or C.O.P.S.?!!

It's madness!!
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