EDITORIAL: Why Delaying 'The Avengers' Is A Bad Idea For Marvel!

EDITORIAL: Why Delaying 'The Avengers' Is A Bad Idea For Marvel!

Pre production has been delayed weeks already setting a bad trend over at Marvel!

'The Avengers' will lay the ComicBookMovie foundation for years to come, setting a standard to top and also setting a mark to shot for when making any ComicBookMovie!

Like a revolving door, Marvel wants it done on the cheap. For Iron Man 1 Marvel tagged Robert Downey Jr. at almost less then nothing, Sony made Spider-Man 1 at a very low cost only to turn it around and make millions at the box office. Yes, Millions!!

So what is wrong with Marvel? Well, nothing. A successful company does not become successful if they spend all their money on one basket. It makes sense from a business point of view to hire new actors and squeeze out the highest paid actors to stay in budget (Terrence Howard and Edward Norton). Do I agree with it? No. For the fans the continuity I think is an important issue, but the Box Office didn't seem to care. Iron Man 2 re cast the role of Rhodes, dropping an expensive Terrence Howard for a cheap Don Cheadle, and the film did not miss a beat (except for, and this is my only gripe about Iron Man 2, NOT ENOUGH IRON MAN). So why wouldn't fans expect Marvel to do the same with 'The Avengers'?

Because, fans demand quality when it involves a property that they care about!

More from BleedingCool:

'But certain people are saying Marvel are demanding they get it all done on the relative cheap. For something not far off what Sony paid to make their first Spider-Man film (at least in real terms).

Some people say it can't be done. Others say it can be done – even if then, in certain well heeled Los Angeles bars, they assure each other that it can't. And while some people have walked off the project, others are planning a longer game. Basically do the work, then when they run out of budget (which they believe they will) trust that Marvel Studios and their investors will pony up the extra necessary cash rather than leave the movie unfinished.'

If 'The Avengers' ultimately does not get made or delayed for a year because Marvel doesn't want to go over budget and pay their actors and supporting staff then Kevin Feige's skull will probably be on display at the Brooklyn Bridge to be made an example of, like Braveheart.

Marvel will make stupid money off of 'The Avengers', STUPID MONEY (That Means a lot)! So for Marvel to be petty and delay an entire movie (Not just any movie but one that has been anticipated for quite some time, think as significant as Donner's Superman but more important to the CBM industry as a whole) that they have been promoting already for a couple years would be ludicrous and will not happen. This is the time when Marvel needs to put up and pay their actors and get 'The Avengers' made without another major casualty. Edward Norton was the first blow, pre production being delayed is the second, let's hope we wont have to endure any more.
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dahamma - 11/5/2010, 7:46 AM
bro i dont think the source bleeding pool provided wasn't legit at all, I mean, why would marvel NOT put money in this movie, and with disney now backing them, ....naw i dont think their gonna go cheap with the avengers
SHHH - 11/5/2010, 7:53 AM
I'd be worried if they were rushing it..
Minato - 11/5/2010, 8:05 AM
I think you got a point but It is completely unrealistic to do a Avengers movie on Spiderman 1 movie budget. I almost believed you till that point. If there is a point to be made its PLEASE DONT SHORTCHANGE THE BUDGET. I can see how itll be crazy expensive to have The Thunderer and Shell Head on screen at once.
rodsvilaca - 11/5/2010, 8:06 AM
July 20, 2012 -> The Dark Knight Rises.

December 14 or 21, 2012 -> The Man of Steel
Orphix - 11/5/2010, 8:08 AM
@Yoassarian - LOL. Nice comment!! Made me laugh dude :o)

Well there are two arguments I guess - a film with so many characters that rely on special effects will be very expensive to make.

However - it could be seen as a cheap option cos it is cheaper to make one film with all these people than individual films with just one character at a time.

All the same Thor and Captain America will have to perform BIG TIME in order for Disney to put in the money this film would need to make work.

Shaman - 11/5/2010, 8:09 AM
Now, i could be wrong but... wasn't this editorial already posted before? Like yesterday or the day before? But like i said, i could be wrong. I just thought for sure that i already saw that on main a little while back.
StrangerX - 11/5/2010, 8:09 AM
I think Marvel/Disney should just scrap the Ant-Man movie, and use the funds to provide a great Origin story involving Hank Pym allowing for for a bigger budget sequel with Ultron as the villain.
SpideyQuad - 11/5/2010, 8:10 AM
I still call BS on this story. If it is true I expect its dead, and I don't believe that for a second. Marvel's credibility would go out the window, after the ComicCon thing, if they cancel now.

marvel72 - 11/5/2010, 8:15 AM
money shouldn't be a problem.

if fox can waste $210 million on x-men 3,why can't marvel & disney put their vast fortune together & give us a avenger movie we all want to see.

if they fail to make the avengers you won't see a justice league movie.
AlReg - 11/5/2010, 8:27 AM
Bleeding Cool is a website I do not take seriously but I do see something as big as The Avengers having many problems from writing to actor's egos to the budget.
capcyclopsftw - 11/5/2010, 8:29 AM
Stop putting shit into people's heads about the Avengers being delayed....IT'S NOT BEING DELAYED!!! BLEEDING COOL IS A SHIT WEBSITE. Its a troll website. that's it. Marvel will put their all into this project and do it right! All you whiny ass bitches need to have more positive attitudes.
SmokinIndo - 11/5/2010, 8:37 AM
Someone who thought that "Spider-Man" was made by Marvel clearly has no real insight to offer.

I also find it amusing how $500,000 is considered 'next to nothing'. Keep in mind that RDJ's blockbuster career was non-existent before he was Iron Man. The fact that he does this for so cheap shows that he has a passion for the character. Personally, I think it's sickening that actors like Tobey Maguire demand 50 million to play Spider-Man again. What a [frick]ing asshole.
mainstream05 - 11/5/2010, 8:40 AM
This editorial completely fails to explain why delaying the film is specifically a bad idea for Marvel.
tripttwe - 11/5/2010, 8:44 AM
Isn't this what the merger was ALL about??? If Disney EVER wanted to gamble on something, this would be it!!! The Avengers is an absolute no-brainer! It will break ALL box office records, even if it's just above average at best! The fact that people will get to see Hulk, Thor, Captain America, & Iron Man ALL IN ONE FLIM?!??? nERdGAsM!!!!
Ranger14 - 11/5/2010, 8:45 AM
There was no real source for this news on Bleeding Cool, thus I take this with a grain of salt. No more credibility to this rumor than the rumor of Anthony Hopkins and Chris Hemsworth not getting along while filming Thor. Certain people saying certain things and then it spreads whether it is true or not. Screenrant writes this up pretty well without passing it off as fact.

Please show us confirmed sources that anything has been delayed to date or IS going to be delayed. Otherwise, change the teaser line and learn to distinguish between fact and rumor.
HULK2099 - 11/5/2010, 8:46 AM
Stumblin - 11/5/2010, 8:47 AM
Yeah Shaman this was posted before, I guess he made some changes.

Personally I don't see what the big deal is if they delay the movie a year to make sure they don't go over budget and get things right. Am I missing something?
ManThing - 11/5/2010, 8:48 AM
..... orrrr it could mean absolutely nothing.

In fact....

It probably doesn't.
Shaman - 11/5/2010, 8:54 AM
Thanks Stumblin! For a moment there i thought i was either getting crazy or becoming precog LMAO ;P

Juggernaut- ...orrrrrr... no, you could totally be right LOL
ThunderCougarFalconBird - 11/5/2010, 9:11 AM
Money isn't the issue (IMHO). It's simply a case of doing it right and timing. One possible problem will be the inevitable popularity growth of the leading cast, and I'm not on about money. All the actors have signed multi-picture deals so that side of budgeting is taken care of, the main actors wages are not an issue. But as their popularity grows they will be signed onto more and more projects, the problem is pinning them all down at the same time.

What I imagine the main hold up to be is Marvel simply waiting to gauge the public interest in Thor and Cap. They know we will be buzzing around these movies but they need solid evidence that the general public are interested. Once they have that they can budget accordingly and have greater leverage to push the budget window they already have set up.
Superzero - 11/5/2010, 9:12 AM
I fail to see where Edward Norton not being Bruce Banner is the first "stumbling point" in this movie. Big [frick]ING DEAL! I really never expected him to come back in the first place and even though I like him as an actor I firmly believe his attitude would have hurt the film. He re-wrote TIH and look into what he did on "American History X" Trust me, him not being a part of Marvel is a good thing. Also I find it IMPOSSIBLE to believe that Marvel and and Disney are going to do anything BUT [frick] this one up. There is just waaaaaay to much riding on it.
JaySchluffy - 11/5/2010, 9:13 AM
This is the third article about Avengers possibly being delayed. Again all copying and pasting from Bleeding Cool.

One question, would you prefer them to rush the release and cock up the film?

This project is huge and it needs time.

HelaGood - 11/5/2010, 9:19 AM
i confirm JaySchluffy 's comment

better they take their time and do it right. no one should be worried.
hescian - 11/5/2010, 9:24 AM
I would agree with Ron.
The Incredible Hulk was only a moderate success at the box office, and the Iron Man movies were more of a success due to RDJ's performance, than because it was about Iron Man. Although no fan would like to think it, Thor and Cap America could end up being flops. They are both characters who are not well known to the general movie-going audience, so it's not a foregone conclusion that they will have Iron Man/Spiderman type box-office success.
Even though they are already doing pre-production on the Avengers movie, if Thor and Captain America don't huge revenue at the box office, the reality is that they will kill the Avengers movie.
screams - 11/5/2010, 9:32 AM
If delaying it makes the movie better I'm supporting that decision... but if it's just because they are trying to make a little bit more money then I don't see why they should delay it any longer and I agree with you.

I'm inclined to think the former, but I like the perspective of your article. It's difficult to see what the big heads are actually thinking.
MAXQ1961 - 11/5/2010, 9:38 AM
any truth to this all the blame may be Disney's doing, maybe they are skeptical about Thor and possibly early rushes on Captain America being as big as they want them to be competing with Green Lantern and Transformers in the same summer is making them tighten the money belt for the Avengers. Plus competition with X-MEN First Class and the next year for Spider-Man sort of against themselves makes an interesting dilemma. Eventually Marvel and Disney needs to get all Marvel characters under one production roof. I myself am looking forward to all these movies. The cast they have for the Avengers is a dream cast of quality actors. Dig deep Disney and make this work, you lose any of these actors you may lose ever getting a cast like this again and you may lose the opportunity to gat all characters under one roof
marvelsnkcapcom10 - 11/5/2010, 9:38 AM
I believe Marvel Studios will do the fans justice. Yes they have made some mistakes(casting, delaying etc) but by making the Avengers they are making a step in the right direction. Some of the problems can be handled but wonderfully noted that from a business point of view, it is a totally different arena. The box office only cares for numbers, thats it. They arent interested in re-cast etc. So there are many variables they will have to overcome to continue to stay on top and they will not because they have to because they choose to.
Shaman - 11/5/2010, 9:40 AM
hescian- I entirely agree with your comment. Thing is, even though we may hope Hemsworth and Evans pull off RDJr type performances, neither of those two characters are in the same league of charisma as Tony Stark is, which played a HUGE role in getting butts in the seats. RDJ got lucky in landing that role and Marvel got lucky that RDJ played it so well. I hope Thor will be recieved by the general audience as well as 300 was and i also hope that Cap gets recieved as well as the Bond movies have. This is what Marvel needs in order to build an unshakable foundation for Avengers.
partyhands - 11/5/2010, 9:41 AM
Alex Ross need to learn how to draw another mans face other then the one up top x3. Also,news?
CENSORSHIPSUCKS - 11/5/2010, 9:47 AM
I love this site. That said, I'm not worried about The Avengers. Look, they are still filming Captain America, and reshooting some scenes in regards to Thor. Best to get those in the can and have all players available before they begin The Avengers. Heck, it might even help to see the finished products of Thor and Capt. America before filming Avengers. Maybe the personnas that come out in the movies are different from the script and they will want to adjust and so on. I think they know what they are doing.
JaySchluffy - 11/5/2010, 10:10 AM
I havent got a single problem with it being delayed. If it was pushed forward by 6 months- a year THEN IDE BE REALLY WORRIED.

You can never have too much time to finish a film.
JoeF - 11/5/2010, 10:27 AM
I have no doubt that the Box Office Performances of both Thor and Captain America will have a direct effect on The Avengers budget as well as marketing and possibly even the size of each character's role in the movie. Disney wanted in to the CBM world at just the right moment where Marvel needed some capital and distribution help. But that in no way guarantees a win for either of them. And let's be honest here, even acknowledging Joss Whedon's nearly rabid fan base, none of his work has really been financially earth shattering. He still has to prove himself as a bankable director. Add to that equation, as someone said earlier, all the cast- ego's / salaries/ contractual obligations on both sides of the deal. It's a safe bet that all entities involved with the project will want to make a movie that the fans will love. But it's not because they care for the fans so much that they feel obliged to do right by them. It's simply because if the fans and audience at large respond to the movie, then the studio gets a franchise out of it. The Avengers is a safer bet than a lot of other properties, but that does not guarantee a slam dunk. A perfect example, X-Men Origins: Wolverine. That movie had what would appeared beforehand as all the proper elements in place, and it just didn't work. I doubt anybody sets out to make a movie like Jonah Hex. Before anyone calls out "Plant", no I neither work for Disney nor Marvel. I have no financial stake in the movie.
LEEE777 - 11/5/2010, 10:38 AM
I can't write what I wrote the first two times again lol!

But yeah QUALITY and no cutting corners, AVENGERS is supposed to be the EPIC of all cbm's!!!

Its bad enough they took NORTON out the suckers!

Cameo of HANK & JAN a must... even if its just for 30 seconds or so!

...and HULK SMASH!!!

Thumbs up, cool Editorial @ JMAN!
weaponxcustoms - 11/5/2010, 11:09 AM
you contradicted yourself in the first 2 paragraphs, SONY made Spiderman not Marvel. From a business stand point I dont think anyone is looking at it like this: Thor and Capt America are coming out very soon, all of the money is being put into that and all that means for Avengers is that they arent putting a ton of money into preproduction at this point until their other properties prove themselves. Once Thor and Capt do well, the greenlight and the cash flow will go into Avengers. This way if everything flops they can pull the plug on the Avengers and not be out millions of dollers.
captainbeta - 11/5/2010, 11:11 AM
I think everyone needs to relax about this. Marvel has given us 3 very good movies in Iron Man, The Incredible Hulk and Iron Man 2. It should be taken as a grain of salt. THOR and Cap.America look fantastic. They know what they are doing. A few tweaks here and there. We will all be amazed!!!!
SmokinIndo - 11/5/2010, 11:15 AM
Consider the fact that they're investing so heavily on the success of Cap and Thor as proof that they're gonna do everything in their power to not [frick] it up.
80sFace - 11/5/2010, 11:46 AM
Dumb "editorial." More like a rant from Chicken Little to the Boy That Cried Wolf.

CBM should just delete this dribble.
TheAceVinnyLee - 11/5/2010, 1:09 PM
This "editorial" is retarded. Marvel didn't dump Terrance Howard or Edward Norton for financial reasons. And to say that Howard demands more money than Academy Award Winning Cheadle is just dumb. Howard and Norton both had attitude problems with Marvel, so they got dumped. Norton was far more vocal about his scoff with Marvel, but Howard also trashed the Studio, which got him bumped. Marvel cared about continuity, thats why they've signed every major actor to mutli film deals, hacing characters and stories cross over.

The delay with pre-production happens with any and every movie company. Its just part of the business. Marvel has done a great job so far with these movies, and they're only getting better. If they were really trying to save every penny, would they really have hired Kenneth Brenaugh to direct Thor, or Josh Whedon to direct Avengers? They want whats best for their stories, an in truth, you gotta spend money to make it, and they know they'll get a return and then some on every dollar they spend. I seriously doubt they would cut cost and corners to just get a film done. That makes no sense. They're gonna put in the money neccesary in to make this film great.

Everyone on this site was shi.tting on Captain America, now its the most anticipated film for you guys. Same with Green Lantern. You guys are shi.tting on the next Batman and Superman films, and you don't really know anything about them! This site itself posts wild rumors as truth, and you guys just eat it up. How's about we accept the fact that, unless you're some big wig at a studio, we have no say in these movies, and we'll just have to wait to pass judgement until AFTER the movie comes out, and we pay our money to see it.
Sturmpionier - 11/5/2010, 1:16 PM
TheAceVinnyLee has much sensible stuff to say. I must agree.

I mentioned this on the previous article on this topic, but here it comes again:

Marvel's stated #1 vehicle right now is Avengers. Nothing is going to get in their way. How much they decide to spend on it IS up to them. Letting that budget inhibit actually making a good movie is not going to happen.
TheAceVinnyLee - 11/5/2010, 1:44 PM
@Sturmpionier You're right in your post. Marvel has been building towards the Avengers since Iron Man 1. Thus the after credits scene. Why would they be so stupid as to cut the budget to as little as possible, when've this movie is the reason the others were made in the first place?
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