How THE AVENGERS Avoided An R Rating

How THE AVENGERS Avoided An R Rating

Puny MPAA. Erik Davis of interviewed Marvel Studios president Kevin Feige and uncovered a nifty nugget. The Avengers was rated R twice by the MPAA. Find out which scene had to be toned down to get them their PG-13 rating.

When asked Marvel Studios president Kevin Feige if Captain America: The Winter Soldier had any issues securing a PG-13 rating. The answer was no. No surprise there. But, the question lead Feige to open up about his past difficulties with the MPAA regarding Joss Whedon's The Avengers.
"When we submitted The Avengers, the first couple cuts of it came back from the MPAA rated R. That happened twice," he told us. "So we went back and had to make adjustments." When we asked Feige to explain what it was about The Avengers that earned it those ratings issues, he immediately singled out Agent Coulson's big spoilerish scene. "Well, whenever you impale somebody from their back and the blade comes out their chest, there are issues," Feige said with a chuckle.

Marvel's The Avengers picks up when an unexpected enemy emerges that threatens global safety and security. And Nick Fury, director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. The film was directed by Joss Whedon and stars: Chris Evans (Steve Rogers), Robert Downey Jr. (Tony Stark), Chris Hemsworth (Thor Odinson), Jeremy Renner (Clint Barton), Mark Ruffalo (Bruce Banner), Scarlett Johansson (Natasha Romanoff), Clark Gregg (Agt. Phil Coulson), Cobie Smulders (Maria Hill), Samuel L. Jackson (Nick Fury), with Tom Hiddleston (Loki), and Stellan Skarsgard (Professor Erik Selvig).
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Pheezmatic - 3/13/2014, 8:09 AM
OH HELL YEA! *still stroking mullet*
JoJo1982 - 3/13/2014, 8:09 AM
Lol what a rated R Avengers!?!

Pasto - 3/13/2014, 8:11 AM
[frick] you still pheez....[frick]
ALegendaryPanda - 3/13/2014, 8:12 AM
An R rated Avengers would be badass! No way in hell they'd ever do that though lol
SuperCat - 3/13/2014, 8:13 AM
Thought it was because of a Black Widow thong scene that got cut :(
TimL - 3/13/2014, 8:14 AM
It's funny because that scene was in the version I saw in cinema and it had the same rating as the bluray release etc.
ATrueHero1987 - 3/13/2014, 8:15 AM
McNyagano - 3/13/2014, 8:16 AM

So how come they didn't give Thor: The Dark World an R rated? Some dark and graphic shit happened in that movie, even in IM3 too. Man the MPAA are brutal when it comes to rating films, jeez.
TheVirgin - 3/13/2014, 8:18 AM
marvel72 - 3/13/2014, 8:22 AM
i suppose it might of been the eye removal scene as well & loki vs the hulk is pretty brutal.
MsDarkPhoenix - 3/13/2014, 8:26 AM
Too much information yoss... Just too much...
Scarilian - 3/13/2014, 8:40 AM
No - you f*cked up with the DVD release and gave us the censored version from somewhere else. As such despite the scene being in cinema - it was cut from the DVD release and to avoid being sued by people you are coming up with crappy excuses.
ThePowerCosmic - 3/13/2014, 8:48 AM
Ha ha! Idiots on this site. As if rating a movie R magically makes it a better film.
VISIONaryNPa - 3/13/2014, 8:49 AM
so ripping through someones body (IM3) doesn't warrent an R rating? wut. Hm. Most likely Coulson's stabby stab stab.
Rulk - 3/13/2014, 8:51 AM
Plus they had to cut that Hulk - Black Widow love scene...

VISIONaryNPa - 3/13/2014, 8:53 AM
@Scarilian No, YOU [frick]ed up. The UK release of THE AVENGERS (aka Avengers Assemble) took out the end of loki's staff out of the shot. In theaters and on their DVD version.

In the US, the scene was not cut from the DVD or theatrical version.
themidnightking - 3/13/2014, 8:54 AM
If it was just one scene that was too much, then a rated R Avengers would practically be the same movie
osideous - 3/13/2014, 8:55 AM
@Arrowhead77 Disney releases R rated titles under Touchstone Pictures
themidnightking - 3/13/2014, 8:56 AM
Iron Man 3 had way more R-worthy violence in it
rockerdude22 - 3/13/2014, 8:57 AM
The Avengers is a movie that didn't need to be R. It's great as it is. R ratings' don't automatically mean better.
nach1wan - 3/13/2014, 8:59 AM
imagine iron man's repulsor making a chitauri explode in a puddle of blood and guts

that would be hilarious
fettastic - 3/13/2014, 9:00 AM
I believe the UK cut removed the blade coming out his chest.
fettastic - 3/13/2014, 9:02 AM
I agree that IM3 was WAY more brutal than Avengers. 2 people got their heads blown off. Someone got their chest blown through, a female lead got shot in her head at point blank range with blood splatter, terrorist videos with executions, etc.
Niklander - 3/13/2014, 9:04 AM
I am not suprised. Look at Man Of Steel does anyone remember the part where Nam-Ek jumps to one of those military planes and tears the cockpit you can actually see Nam Ek squashing one of the pilots head and see the blood flowing!!
You can see that in the 50sec mark
Niklander - 3/13/2014, 9:05 AM
Although a rated R Thor movie would be boss
osideous - 3/13/2014, 9:07 AM
@yossarian the eye removing scene wasn't shown on film so how could it be worse?
samsupes - 3/13/2014, 9:09 AM
If there were issues with Coulson's death, then there must have been issues with this scene from Captain America
osideous - 3/13/2014, 9:09 AM
the Blade was removed in the UK version. in the american version we see the blade through the chest.
osideous - 3/13/2014, 9:10 AM
also the MPAA needs to stop being so goddamn sensitive when it comes to PG-13 and R rated titles
TheRationalOne - 3/13/2014, 9:11 AM
@Fettastic which female lead, exactly, got shot point blank "with blood splatter"? I don't recall that. I also don't recall any of the terrorist execution being shown. Only insinuated. Or two heads getting blown off. I do remember Savin getting repulsered through the chest, but they're was no blood, no guts. It wasn't graphic. I think you're making shit up.
TheVirgin - 3/13/2014, 9:12 AM

Yeah. Now we Americans know that british people are pussies...

I kid, I kid...
Homunculus97 - 3/13/2014, 9:14 AM
Fun fact , Captain America the winter soldier actually is rated Swedens version of rated R , yeah . . .

We have

Child appropriate
7 years and up
11 years and up ( Almost all CBMs except the dark knight trilogy and CA:TWS )
15 years and up
TheClemster - 3/13/2014, 9:14 AM
@ Supercat

if only ... *sigh*
blackandyellow - 3/13/2014, 9:15 AM
I miss the days when Eddie Murphy was funny.
TheRationalOne - 3/13/2014, 9:15 AM
And for the record, and R rating can be given because there was a little too much blood in one scene and nothing else is different. You clowns who think a movie is immediately better because its rated R are hilarious. 9 times out of 10, it's the exact same movie, but with no "[frick]s" and less blood. If an R rating is that important to you, I bet your 13 and are just now getting to the age where your mommy and daddy let you watch them. Noobs.
ThePowerCosmic - 3/13/2014, 9:16 AM

That kind of stuff doesn't make a film better or worse. I know you didn't say that it did.
SauronsBANE - 3/13/2014, 9:17 AM
"also the MPAA needs to stop being so goddamn sensitive when it comes to PG-13 and R rated titles."

Um...that's kind of their job.

There's no way The Avengers was going to cut out a huge portion of their potential audience by leaving it as rated R. Just no way.

The eye removal and Coulson's death scenes were pretty brutal, but the rest of the movie made up for that violence by pretty much never showing blood or death on screen again. At all. Which I can't really blame them for, seeing how it was a summer blockbuster that has vast amounts of children and adults alike for its audience.
TheClemster - 3/13/2014, 9:21 AM
@ bandy

lol that just made you sound so old ;)

and the fact that I agree, makes me sound so old too :(
KeithM - 3/13/2014, 9:22 AM
@NPaMusic: The spear coming through his chest was in the theatrical version in British cinemas. It was just removed from the home video version. I had to buy a US import.
Pedrito - 3/13/2014, 9:22 AM
These MPAA ratings are out of control.
They even made a big fuss about the "big bag of weed" line. It's in the ratings description for the movie as a "mild drug reference".
So freaking anal. And in the wrong way.
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