Kevin Feige And Stan Lee Look Back At THE AVENGERS Development And Source Material

Kevin Feige And Stan Lee Look Back At THE AVENGERS Development And Source Material

While Marvel President Kevin Feige looks back at the five-year buildup to The Avengers movie, Stan "the man" Lee discusses their origins in the comics & more! Check it out after the jump!

With the world premiere of Marvel's The Avengers "superhero team-up of a lifetime" only 2 weeks away, obviously it's now more than just an idea, however, that wasn't always the case. Chatting with the press, the 2 major forces behind the film's characters & development, Stan Lee & Kevin Feige, elaborated on the 5-year buildup.

“We started looking at the list of characters in the Marvel Universe that hadn’t been taken by other studios: Iron Man, Hulk, Captain America, Thor, Hawkeye and Black Widow,” says Feige. “And I thought, ‘Isn’t that interesting; all of these characters happen to form one of the most popular comic book series - ‘The Avengers.’

“When the idea of a Nick Fury cameo started coming up, we called Sam Jackson and he thought it was a cool idea,” continues Feige. “It was his enthusiasm about it that led us to shoot that end credit scene and what he says to Tony Stark in the scene, ‘You’re part of a bigger universe, you just don’t know it yet.’ The line was also Marvel telling that to the audience as well.”

“Audiences loved the cameo and the buzz about Nick Fury began. We did it again two months later on the ‘Incredible Hulk’ and the reaction once again told us ‘The Avengers’ is going to work. Our plan then became to build it one Super Hero at a time because it was really important that we introduced all of the characters first in their own franchises before putting them together in ‘The Avengers.’ We also hired filmmakers on ‘Thor’ and ‘Captain America’ who were open to the idea that they were playing in a shared sandbox.”

“We had to have a lot of confidence in the direction we were heading, but two of the four characters had not been introduced to audiences yet and it was a bit of a leap of faith,” says Kevin Feige. “A big part of the puzzle was introducing both ‘Thor’ and ‘Captain America’ in self-contained origin stories with very distinctive beginnings and endings that segued nicely into the storyline for ‘The Avengers.’”

For Stan Lee, seeing his characters continue to grow in popularity is a testament to the Marvel Universe he helped create over the last 50 years.

“I’d like to think that one of the reasons that Marvel characters have been so successful is when we created them, we tried to give them interesting personalities and personal problems so people would still be interested in them even if they didn’t have superpowers,” explains Stan lee. “In other words we tried to make our heroes and heroines three-dimensional, interesting people.”

“Sometimes people make the mistake of just concentrating on the super power while the real person beneath the costume gets ignored. That’s when those particular stories don’t do as well. Every character in ‘The Avengers,’ is flawed in some way and has a dynamic, interesting, personal story in addition to them saving the world.”

Marvel Studios presents in association with Paramount Pictures “Marvel’s The Avengers”--the super hero team up of a lifetime, featuring iconic Marvel super heroes Iron Man, the Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey, Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, & directed by Joss Whedon from a screenplay by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when “Marvel’s The Avengers” assemble on May 4, 2012. The film is distributed by Walt Disney Studios Motion Pictures. In addition to "Marvel's The Avengers," Marvel Studios will release a slate of films based on the Marvel characters including "Iron Man 3" on May 3, 2013!; and “Thor 2” on November 15, 2013.

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Member Since 3/30/2009
Filed Under "Avengers" 3/28/2012 Source: ShowbizNest
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pOoPEE - 3/28/2012, 12:55 AM
Thirst - now where's my beer
BlindLemonShemp - 3/28/2012, 1:10 AM
hell yeah... finally an interview with some meat and potatos to it

good find man
CoolantTech - 3/28/2012, 1:14 AM
Nice, they said they were rooting for each other on set, so its good to know their ego's didn't get in the way
luckylu - 3/28/2012, 1:18 AM
literally just finished watching cap again
antonio - 3/28/2012, 1:20 AM
CoolantTech - 3/28/2012, 1:38 AM
Yeah... @SharkKnight keep the hate comin, I get a kick outa seein you hate with no grounds to do so.

BTW I love both

MarNolanvelite- out
EdgyOutsider - 3/28/2012, 1:46 AM
@TheSharkKnight: Not trying to start anything but looking in reality, you're upset because Marvel has been successful and their bringing their team up, The Avengers to the big screen while DC has yet to do so with their Avengers wanna be's, Justice Leauge
Tao1 - 3/28/2012, 1:48 AM
Avengers might just overload the box office
antonio - 3/28/2012, 1:48 AM
@Coolantek there times were he contradicts himself. Don't worry about him.

Slightly on topic, can we talk about the two succulent specimens in this film?

Oh the things I would do to Cobie Smulders and Scarlett Johansson. :)
SINema666 - 3/28/2012, 2:28 AM
ummm not to sound like a nolanite... but F*ck it. Have they seen the last two batman movies? Those were ALL about the character underneath... Sh!t those were more bruce wayne movies than batman...
antonio - 3/28/2012, 2:29 AM
antonio - 3/28/2012, 2:30 AM

One of my favorite moments from Iron man 2. :D
NeoBaggins - 3/28/2012, 2:32 AM
Was that MAXIM'S Hot Mom issue?
antonio - 3/28/2012, 2:36 AM
@Neo I honestly don't know.

And what the hell, why not more Scarlett?

These pics pretty much speak for themselves. I'll them up to your imaginations. :p
marvel72 - 3/28/2012, 2:41 AM
less than a month away,my excitement level is going through the roof.
antonio - 3/28/2012, 2:44 AM
@Marvel72 same

@Cooltank just find the picture(s) you like, upload on your profile, and then when it says embed, just copy an then post on an article in the comments.
antonio - 3/28/2012, 3:00 AM
@Coolanttek your profile. Click on your username at the very top right side of the screen. When you see the page that says pictures, click on that. Then, you are gonna create a folder of your pics. Upload by creating a new gallery and giving a name and description(not required). Once that is done, click on manage pictures and it'll say for you to start uploading pictures.

Once that is done, the embed code for that/those picture(s) will appear. Click on it, copy it, and then paste onto the comments box.
2gold - 3/28/2012, 3:06 AM
Sin, he said sometimes. And he's right, some comics would focus too much on the strength and they got boring. Batman has excelled when he has had the script and writing because wayne is a flawed man. Green Lantern film was a prime example of focus on the power but forget the rest going wrong.

I'm beyond ready for this and TDKR. And I still have a hope that if AVENGERS has a amazing summer that WB/DC will move with Justice League. Already ot a Batman done, Lantern has been introduced. Superman is coming. Just get The Flash and Wonder Woman into production and all set. Toss Green Arrow a bone in one of them ala Hawkeye and bingo.
CoolantTech - 3/28/2012, 3:13 AM
Thanks for the help antonio heres your reward
antonio - 3/28/2012, 3:17 AM
@Coolanttek I prefer that Avengers poster over the ones we have been getting.
antonio - 3/28/2012, 3:20 AM
@2Gold if this exceeds in quality, which I think it will, we very well could be seeing a JL movie in the future.
CoolantTech - 3/28/2012, 3:28 AM
@ antonio yeah thats one of the coolest ones
CoolantTech - 3/28/2012, 3:34 AM
hartley07 - 3/28/2012, 3:41 AM
@antonio and batlizard

whats with the hobo sweaters?
2gold - 3/28/2012, 3:44 AM
It is a hope I have but WB at times has made the wrong moves with DC. If Marvel/Disney can Strike massive oil with this, I would think WB would be smart enough to go "hey, why not us?" and get to work on a DC universe.

And do NOT get me wrong, I love that Nolan pulled Batman out of the sewer but him letting Batman free is a positive when it comes to JL. Nolan's Batman would be just that, Batman and is a closed door on Justice League. A hybrid of that Batman showing up in the JL movie could be a great place to introduce a new Batman lead since Bale will likely bail. Now if Nolan kills Batman..umm..well..uhh..that could be bad. I don't think he WILL but if he does, a new orgin and reboot would be needed.

That is why I don't get the war. Avengers being huge even beating Batman out when Nolan is leaving would not be bad. Them being very close is not bad. Hell, it could be a DC fan dream. Avengers being huge rattles the WB cage a little and makes them think smarter. Find a way to learn from Nolan and Marvel.
HULK2099 - 3/28/2012, 4:00 AM
Stan Lee is immortal ! He will never die
Amazo - 3/28/2012, 4:12 AM
Funny how those first two movies (I.Hulk and Ironman) that had the Avengers stuff tacked on last minute are still the best two.Those that have been made since with the Avengers firmly in mind have been only slightly better than average.
antonio - 3/28/2012, 4:20 AM
@hartley07 wha?

@TheSharkKnight wow.....
CoolantTech - 3/28/2012, 4:26 AM
@sharkknight 1000b, 800b ?????... how old are you again?
antonio - 3/28/2012, 4:35 AM
@Batlizard moar!!!

meatbag - 3/28/2012, 4:40 AM
I'm with 2gold on this. I don't know that Stan Lee was bagging on Green Lantern or DC per se...although it certainly applies to GL. But if Avengers brings the awesome, then you can bet we'll be a step closer to a serious JL movie, and that has much win, too.
CoolantTech - 3/28/2012, 4:40 AM
@batlizard I aim to women that is
ralfinader - 3/28/2012, 5:16 AM
@sinema666 You are aware Stan Lee is an old man, and he is discussing the business during the 60's, not Nolan movies, right? Stan usually is referring to the company that became Marvel, and often admits that DC comics influenced alot of his and Marvel's decisions in the early days.

Batman Begins was the greatest Batman origin ever told on screen.

TDK was the best portrayal of the Joker ever seen on screen (sorry Jack fans, just an opinion)

As for the Avengers, and TDKR, I am hoping they both knock people's socks off. Now, May 4th needs to get here, and TDKR needs another trailer!
peppy - 3/28/2012, 5:22 AM
@ TheSharkKnight are you ...... Mentally stable ?
PeterDarker121 - 3/28/2012, 5:39 AM
I'm primarily a Marvel fan, but I'd give a BIG WIN for sheer ballsiness if the next trailer for TDKR is released online at 12:30AM on May 4th. HA

I'd have to say no...I'm keepin' my eyes straight GLUED to that damn screen from Midnight til 2:15...or whenever. Though I will be using my Iphone to record some scenes of the miraculous fandom that I'm sure will be on display.
Ceejay - 3/28/2012, 5:45 AM
I dunno if TheSharkKnight's mentaly stable, but which logically thinking person on the planet would believe a Justice League movie would make any level of profit in this day and age?

Not that I take any sides in the never ending Marvel vs Dc crap, but The reason Marvel characters are more relateable to the public is because they're not any where as cheesy and corny as DC characters. Green lantern flopped not only because the film was crap,but he's a cheesy type of Superhero the general public couldn't give a rats ass about. DC is full of characters with ridiculous basic a-typical degenerate superhero names consisting of something-Man/Boy/Lad or something-WOMAN/Girl. There's no way the general public of this day and age will ever buy into that kind of cheese no matter how much they spend on the movie.

Seriously, DC tried to sell the general public a superhero whose entire concept is based on colour codes for emotions and gets his powers from a Lantern.. A LANTERN!?? No fighting skills, just cheesy green shapes... who still buys those stupid comics? And you think selling them a Martian in buccaneer boots coming to our planet to deliver justice is gonna be easier to swallow? Or a king of the underwater world who also wants to dress up in spandex and fight for us.. coz that's what kings from over kingdoms do? Or Amazon Princesses made from mud for that matter!

ralfinader - 3/28/2012, 5:45 AM
Never considered a midnight screening before, but am considering seeing Avengers at one. It will depend how much leaks after the premier and foriegn releases.
GUNSMITH - 3/28/2012, 6:18 AM
GUNSMITH - 3/28/2012, 6:22 AM
comicb00kguy - 3/28/2012, 6:35 AM
SharkKnight: Qualified professional help is available to help you deal with your extreme jealousy over the fact that Marvel's flagship superhero team's movie is only weeks away now, whereas we're no nearer to a Justice League movie now than we were twenty years ago. It's okay. That mental health professional can also get you back on your meds.

CoolantTek: Really sweet poster!
Antonio: Nice solo pics!
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