SDCC '14: Fox's GOTHAM Launches Cool Viral Program
Check out http://gothamchronicle.com/ for some cool viral marketing for Fox's Gotham, starring Ben McKenzie. If you're headed to SDCC, also keep your head on the swivel for Gotham police cars and hard copies of the ficticous Gotham Chronicle newspaper that will be handed out during this week's geek festivities. Said Fox Fox exec vp marketing and communications Shannon Ryan, "Comic-Con is a very important piece of the marketing campaign for a show like Gotham. It really is the perfect opportunity to make that direct connection with those important fans, start to create that conversation with them and build that buzz around the show as we head into the final stretch before the September launch."
As part of their SDCC 2014 marketing push, Fox's Gotham has begun a cool viral marketing campaign, complete with faux- Gotham Chronicle news website. For instance, the site just revealed that Carmine Falcone will be showing up on Gotham.
Gotham will premiere September 22 on Fox.
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