Warner Bros. Executive Calls THE DARK KNIGHT RISES "Groundbreaking"

Warner Bros. Executive Calls THE DARK KNIGHT RISES "Groundbreaking"

And in other news, Deadline spoke with a Warner Bros. executive who explains why they decided to feature the new trailer for The Dark Knight Rises with Marvel's The Avengers.

The Wrap spoke with Jeff Goldstein, executive vice president of domestic distribution at Warner Bros. and he briefly raves about the film.
“This is what a summer popcorn movie is all about. I don’t want to oversell it, but this has elements that are ground-breaking and are really a thrill ride.”

Deadline spoke with an unnamed Warner Bros. executive about the decision to include the third trailer for The Dark Knight Rises with The Avengers.
"Yes, our 3rd trailer will be out with The Avengers. We see this placement as a good strategic decision. We always want our trailers to be seen with films that people want to see — and a lot of people will be going to The Avengers! It will provide the best potential exposure for The Dark Knight Rises. It’s a big positive for everyone!"

The Marvel vs. DC rivalry would at first make you think this shouldn't be, but the track record says otherwise. Nolan in 2008 had his latest trailer for The Dark Knight put in front of Marvel's Iron Man, and in 2010 he placed a trailer for Inception in front of Iron Man 2.

The Dark Knight Rises hits theaters July 20th 2012 and stars Christian Bale as Bruce Wayne/Batman, Michael Caine as Alfred Pennyworth, Gary Oldman as Jim Gordon, Tom Hardy as Bane, Anne Hathaway as Selina Kyle, Joseph Gordon-Levitt as John Blake and Marion Cotillard as Miranda Tate.

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Filed Under "Batman" 4/22/2012 Source: The Wrap
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seyrie - 4/22/2012, 8:40 PM
The Marvel vs. DC rivalry doesnt matter to the marketing departments of either film or the heneral public. They'll do whatever is necessary to get exposure and the Avengers is all the rage right now. It would have been a flat out bad business decision by WB to not have the trailer with Avengers
Sanderman - 4/22/2012, 8:41 PM
The fire rises and the avengers assemble..this shall be a glorious summer indeed
JDUKE25 - 4/22/2012, 8:49 PM
Awesome. Bring on both of them!!
Knightrider - 4/22/2012, 8:58 PM
Yeah in the long run, there is no Marvel and DC, when it comes to the films side of the business, as they are both out to make the best product to make the most money, for instance if tomorrow it came out both films would benefit and make 50% extra if they both had commercials, 1. Bruce watching the Avengers and 2. The avengers movie they were watching TDKR they would do it, not 1 marketing exec would say "Well one is Marvel and one is DC"
DarkKnight7 - 4/22/2012, 9:04 PM
Check this out. Its not comic book retaliated but hey you guys post things that aren't anyways.

SmellofDuty - 4/22/2012, 9:05 PM
Heck. I believe him!

jj72 - 4/22/2012, 9:05 PM
Seriously, some people need to stop acting like there is only one CBM they are able to watch this year.
MovieMann - 4/22/2012, 9:11 PM
"We always want our trailers to be seen with films that people want to see"

haha Even the executives of Warner Brothers think that Dark Shadows is going to suck.
edwardshiro - 4/22/2012, 9:12 PM
MovieMann - 4/22/2012, 9:13 PM

Oddly enough that is very good advice to follow.
MarkV - 4/22/2012, 9:14 PM
Lets just talking about the movie! I don't care what other people are saying, I just want to see the movie...
beetheb - 4/22/2012, 9:14 PM
The Avengers is completely hogging the summer movie buzz, it's come out on top on a few "most anticipated" lists and the tracking is off the charts... this is damage control.

They knew Avengers would be big, but I think even they underestimated just how big, and now it's scaring them a little bit. Solution? "Leak" a bunch of WB people saying it's the greatest movie ever, then put the trailer in front of The Avengers just to remind everyone "Hey, this is supposed to be our summer too, and just in case you forgot, take this home with ya."

Either way, the fans win. Just one more reason to be at the theater May 3rd at midnight (as if I needed another one).
DioFoRio - 4/22/2012, 9:17 PM
that's retarded...putting a comic book movie trailer in front of a comic book movie? Who thinks of this shit?
DeadHubris - 4/22/2012, 9:18 PM
This is going to be great.
LesJoliesChoses - 4/22/2012, 9:18 PM
I wasn't going to watch The Avengers on opening day but it looks like I should now thanks to the new TDKR trailer. I hope we see more of Marion this time.

U87Cylon - 4/22/2012, 9:21 PM
Nolan kicked Marvel ass - Batman Begine, inflicted a mortal wound Marvel - The Dark Knight and Marvel will die in this summer - The Dark knight Rises)
TinyBirdcage - 4/22/2012, 9:23 PM
This only gets me more excited. Potentially the best movie of the year. It's going to have Oscar...I hope.
TinyBirdcage - 4/22/2012, 9:23 PM
oscar buzz*
Knightrider - 4/22/2012, 9:26 PM
@beetheb You seem to be forgetting that this isn't ye first Nolan film to get its trailer in front if a Marvel movie. This had nothing to do with WB execs worrying about the Avengers, Avengers can make loads of cash (I hope it does), but to think people will watch the Avengers and nothing else is silly. Plus I remember early feb when Avengers news was no where to be found then ye campaign kicked into high gear this is merely doing the samething. I can say the TDKR will do fine at the box office, with or without the Avengers.
thalidomide - 4/22/2012, 9:26 PM
"summer popcorn movie"

I think I heard that before hmmmmm....
RaKash - 4/22/2012, 9:26 PM
In my opinion, this was a smarter decision than putting it during the superbowl. Saved them money. Good one.
MovieMann - 4/22/2012, 9:28 PM
Im still very excited for the dark knight rises.

But i mean, really, what else is an executive going to say about a movie that he is trying to sell.
rockerdude22 - 4/22/2012, 9:29 PM
Now THIS I'm more inclined to believe than that other report from that random person. Since this guy is an executive at the studio, it seems more likely he could have seen the film early. I know I know, a studio executive won't say anything bad about it, but this is still very pleasing to hear. I hope all three CBMs this summer kick ass!
Lego - 4/22/2012, 9:32 PM
*chuckles* @ people thinking the last movie of a trilogy of the highest grossing Superhero franchise ever in the history of cinema needs DAMAGE CONTROL.


these Warner Bros Exec. aren't even sweating The Avengers. Nobody should be. it's all around great for the movie business.

The Avengers comes out and that will die down (respectfully) then two months later TDKR will take over the summer.

very simple
UnscrupalousSmurf - 4/22/2012, 9:32 PM
You people should understand that studios are out for one thing, our greenbacks. As you sit there and fight your silly imaginary DC/MARVEL war. The studios sit back to bleed us of our cash like thirsty vampires. Its goning to be a great summer for them.
AztecRainGod - 4/22/2012, 9:34 PM
I hope the BM movie is amazing.

Frack the ridiculous DC/Marvel fanboy rivalry. Last time I checked neither the Marvel nor DC fanboys are getting any commission from all the infantile chearleading.

I cant wait for the Avengers, the extent of my chearleading will consist of hoping it is in the top 3 best superhero movies ever.

Sure I want to see a spectacle approaching or surpassing the Dark Knight. Would I want it to be inferior to BM for some reason?

The movie is looking like a Juggernaut. Cant wait. Both movies are going to own, what a year.
ralfinader - 4/22/2012, 9:34 PM
I hope it's true, want to see a new trailer bad! I will find out soon!
AsianVersionOfET - 4/22/2012, 9:35 PM
"No one knew who I was until I put on the mask..."
Greengo - 4/22/2012, 9:35 PM
zachshivey - 4/22/2012, 9:35 PM
I guess we will have a trailer description soon considering the avengers drops next week in the uk
luffycapri - 4/22/2012, 9:36 PM
just another over rated movie
JDUKE25 - 4/22/2012, 9:38 PM
MadTitan - 4/22/2012, 9:41 PM
lol really hard...

nobody is insane enough to say something off about a product he's selling...of course he'd say it's the absolute freakin' awesome spectacular ground breaking thing to hit the screen and it's just fair to do so i believe.. lol
marknjoanna - 4/22/2012, 9:42 PM
we have already watched the best batman movie we will ever see.book it
Lego - 4/22/2012, 9:43 PM
Anddddddd as you can tell TDKR promo and news is heating up. Everyday its some news shit!


marknjoanna - 4/22/2012, 9:46 PM
and looks like this next one is going to blow chunks
snoopytrek - 4/22/2012, 9:52 PM
running the trailer for TDKR before the avengers is like the WB saying, 'ok, you came here to see the avengers, but here's the trailer to the one that's gonna kick their ass at the box office!!'
marknjoanna - 4/22/2012, 9:55 PM
yep take it to the bank. this move will blow chunks
The14thAvenger - 4/22/2012, 9:56 PM
@LUFFYCAPRI HAHAHAHA you wanna talk about overrated when your profile pic is Smallville?!?!?!
Ranger14 - 4/22/2012, 9:59 PM
Well...hopefully that means there won't be anymore negative "popcorn flick" comments made in regard to the Avengers being a Warner exec just classified TDKR as a popcorn flick as well. :-P
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