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UPDATE: BOX OFFICE: Friday Number Lower Than Expected For TDKR; Heading To $170M Weekend In US?

<font color="red">UPDATE:</font> BOX OFFICE: Friday Number Lower Than Expected For TDKR; Heading To $170M Weekend In US?

Well, it seems that the Christopher Nolan-directed film grossed around $77.2 million on its opening day, which is lower than previously reported yesterday. Now, the film is heading to a big, but not record-breaking weekend...

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By WolvieCBM - 7/21/2012

UPDATED: Once again, the estimates were a little bit off. Sometimes the numbers go up, sometimes down. It this case, the Friday number was down a couple of millions, as it was previously reported that Christopher Nolan's The Dark Knight Rises is set for $80M - $85M opening day. According to Deadline's update, the film managed to make $77.2 million yesterday, which is the 3rd biggest opening day in US. While it may not break the opening weekend record, this final chapter is still set for the biggest opening for a 2D film. Reports also adds:

"Look for a huge drop Saturday because of the $30.6M in midnight shows, including $2.2M IMAX grosses. (Previous installment The Dark Knight dropped -29% its Saturday, and this should be no different.) My sources say the 3-day weekend cume looks to be in the $170M range with the caveat that the Colorado tragedy may have an impossible-to-predict effect.".

Stay tuned for more updates. The Dark Knight Rises is now playing in theatres.

Source: Deadline
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Name - 7/21/2012, 6:35 AM
seeing this at 8. Its been a long time coming.
superotherside - 7/21/2012, 6:38 AM
Nice, WB now put this money into a Wonder Woman and Flash film. Perhaps a Batman/Superman spin off as well...
QuietStorm - 7/21/2012, 6:38 AM
Going for an 11pm show out here in Oakland, CA. Can't wait!
QuietStorm - 7/21/2012, 6:39 AM
@Superotherside Who do you think might be in the MOS and give that first hint of crossover magic?
Xandera - 7/21/2012, 6:41 AM
I saw it last night...
It was good, but I have to admit that I was a little underwhelmed with most aspects of the film...
Anne Hathaway was the biggest shocker for me, she did an amazing job as Selina Kyle...
Magnus66 - 7/21/2012, 6:41 AM
I saw it opening day, but know a few others who decided to wait until next week because of the Colorado killings.

I'm sure that effect throughout the country, and some people's certain fear of a potential copycat incident, put a damper on any potential earnings for this weekend.

In the end though, everyone will see it who wants to. I don't think the overall final totals will be effected.
accountnolongerinuse - 7/21/2012, 6:45 AM
I liked it, though for some reason, the shootings make me feel guilty about liking it.

Nice movie. It was quite long, but knowing that before going in makes it okay. A few great Batman moments, but even knowing that Nolan wanted a definite ending to his story, the ending being what it was just makes me feel as if (when looking at the series as a whole) this really wasn't a series of Batman films.
kingshnake - 7/21/2012, 6:46 AM
yea I bet some people got the heebie jeebies at going to this movie on the very same day as Aurora but I think it was a one off
NeoBaggins - 7/21/2012, 6:47 AM
@QuietStorm Hope you're going to Grand Lake theater. Theater 1 is my favorite.
BANEofExistence - 7/21/2012, 6:49 AM
It's going to hurt at the box office because ALL advertisments for this movie have been pulled off the air and online due to you-know-who... People sitting at home watching tv have NO CLUE of its release and WB is going to hurt because it was pulled off the air. Nooffense but I dont see how marketing a movie will change anything. Yes it was a horrible tragedy one person chose to make, but to pull all forms of advertising isnt going to change the past. I reccommend this movie to anyone! Im def. gongto see it again!!!
WorldsGreatestdetective - 7/21/2012, 6:49 AM
Impossible to say how the shooting affected its numbers. Parents reluctant to let their teenagers go to the movies and such. I went three times and while each show was soldout but everyone was in a bit of a panic over the situation. At one point someone kept opening and closing the theater door everyone kept looking and whispering to their neighbor in a sort of curious matter. Ushers checked the Emergency exit every 20 minutes and two cops stationed at the front of the theater. You can not enjoy the idea of going to the movies with such conditions. The tragedy is a permanent scar now on the idea of going to the movies.
Ranger14 - 7/21/2012, 6:51 AM
Glad it's been doing well initially. Pretty much what I expected it to do, but posts like this on Facebook by people like one of my friends, won't help its lasting power.... Gina S******* "The batman movie was loooong. *yawn*"

One of the sad things that will always be a topic of debate now is whether the tragic event affected the box office in a negative or positive way. There is no way to be able to establish either, so it is all just convoluted moving forward. Truly a sad way for things to happen.
thalidomide - 7/21/2012, 6:54 AM
Blame that on the guy who went on a shooting rampage!

PantherX - 7/21/2012, 6:56 AM
Everyone has their own opinion on the matter and that's perfectly fine. In the end, we may never know how much of an effect the incident had on the gross for this weekend (if at all), and personally I don't think it really matters. It's so trivial now, all we can do is accept what happened and move on.

Moviegoers. Assemble and Rise.
WolvieCBM - 7/21/2012, 6:57 AM
The tragedy had a huge effect on this. Networks won't air tv ads, WB won't report the numbers until Monday, people are scared... I mean it's just wrong. I'm hoping it will have strong legs though.
jaewest215 - 7/21/2012, 6:57 AM
Stop counting on numbers to give you an indicator as an success to a film. I hate when people do that. Your going to like what you like and watch what you want to watch.
ckal - 7/21/2012, 6:58 AM
Yahoo estimated that The Avengers made about $20 mil in 3D tickets it's opening weekend.

That means with 2D alone, The Avengers would've still grossed in the $180+ mil for opening weekend.

So there's another caveat for you.
Ranger14 - 7/21/2012, 7:02 AM
The tragedy has actually perpetuated a continual 'marketing" campaign in the media that far exceeds any paid advertising campaign the studio could do. Now some can take that in a negative sense, but everyone in the country now knows about TDKR. My parents wouldn't have even been able to tell you they knew there was a Batman film being released. Whether good or bad...whether people are curious, turned off or wanting to go to support WB and film now by attending, it is difficult to conjecture and speculate. Like I said, the debate will go on forever now as to how the tragedy affected things. The "Us vs. them" group here will be going at each other for some time and there is no way to establish who is right and who is wrong as to the effect on Box Office. Sad.
JatevinM - 7/21/2012, 7:03 AM
A lot of people are frightened of going to the theater after what happened in Colorado.
Zoidberg - 7/21/2012, 7:03 AM
@ Vegankingblade

That's not an excuse. It's a reality. I was going to see it on friday afternoon with my friends, but a couple of them prefered to wait a few days because of what happened so we went to the Bowling instead.
Bartman87 - 7/21/2012, 7:04 AM
I don't think WB pulling ads is going to make that much of a difference since the movie is out already. Most people know the movie is out it isn't like "Oh I forgot that Batman was coming out to the theater this month". The decision was mostly made due to the overwhelming news coverage and then for people to be bombarded with commercials on top of that, they already have the publicity from the news and they don't want to overstep with commercials every half hour. That was a good call on their part since the news won't stop talking about this tragedy for awhile.
Danbojohnj - 7/21/2012, 7:05 AM
Seen it,brilliant film.Catwoman was the star.
kalel3Goldy - 7/21/2012, 7:07 AM
Mpbies was crap, story was so stupid, acting was bad Nolan view sucks i can wait for a reboot, i swear sc is my fav and they need to step i up cause i swear if man of steel end of being wack and is my fav super hero ill remove my tattoo and go marvel so done with this dc crap movies
gannicus - 7/21/2012, 7:07 AM
saw it last night epic movie slow start but then the movie really picks up gritty than the avengers but that movie had more action but the bane batman first encounter is very brutal the only bit i was a let down was when they fight again could have been alot more to that but hats of to chris nolan great trilogy and the superman teaser before the movie very batman begins feel and when we seem him fly dam i got goosebumps DC are going dark for sure.
kalel3Goldy - 7/21/2012, 7:09 AM
Colorafo shooting wont hurt box office is that the movie was crap
RunawaysHD - 7/21/2012, 7:09 AM
What a good film. I want to see it #4 of all time. Great film, not as good as TDKR but still had it's moments and a emotional script.

The Avengers
The Dark Knight Rises
The Amazing Spiderman
Tainted87 - 7/21/2012, 7:09 AM
I would actually hold off on going, but I bought $30 worth of advanced IMAX tickets Wednesday for today, so I plan to make the day of it.
Zoidberg - 7/21/2012, 7:11 AM
@ Vegankingblade

My friends are not the norm, but do you think they are the only 2 people who felt that way? I'm not saying it won't break the record because of that at all, just that it will make less money that it would have made without the tragedy.

I always thought grossing 200 million was very, very unrealistic. Lack of 3D, lenght, dark themes... I took all my cousins (ages 8-13) to the Avengers. There's no way I'm taking them to TDKR.
PantherX - 7/21/2012, 7:11 AM
What pisses me off the most about all this is that what was once an entertaining, relaxing hobby for everyone, it has now turned in to one where people fear for their own lives. What messed up world do we live in where this has happened at all? 12 people died that day, just because they were at the wrong place at the wrong time. What a joke.
abudabi8310 - 7/21/2012, 7:15 AM
It is sad that all these movies are surrounded by tradegy, they are amazing films and will never be able to be looked at as just films but rather wheather or not the events surrounding them affected box office...

Thoughts and prayers to all the victims and familys
MrsTonyStark0507 - 7/21/2012, 7:19 AM
I'll admit it. This whole situation has changed my opinion of theaters. It's gonna be a while before I am comfortable going back. I will be waiting for TDKR to come out on video. My husband said it was good, but not great and not any better than the TDK. I can wait.
MisterFixit - 7/21/2012, 7:19 AM
I honestly think it's really a great
trilogy in general. But I have a
problem to raise Nolan on a pedestal as many here do. It is a very competent director, but some of the elements that many fans use to praise him I can not see them. For example the story: is told that the plot is wonderful,complex, thought-provoking on the
society we live etc.. But actually was it really necessary to have Nolan to tell us that just a crazy well armed and motivated is enough to send a city into chaos? We really need for Nolan saying that another man just as well armed and motivated can make a difference? Or that each of us is
made up of lights and shadows? Or that there are corrupt politicians and officials and other honest? In these glorifyed plots where is
the element of originality? Where everyone sees the great writing and the complexity of issues, I see only a simple message already clear to everyone before seeing the film, made in the maddeningly over 3 movies. There is nothing wrong with using these arguments, since they are discussed in all forms of art since the dawn of civilization, but so are you really sure that the plot is that complex? If you find these simple concepts in "the Departed" you are like 'uh yeah,good film'. If you find them in a batman movie you are like 'woahhhhh he is a genius!'. At this point I much prefer inception, original story, complex plot required for the subject matter, no moral to be given to anyone. I hope none of you respond to this post by bringing the avengers. I also hope that anyone beginning to utter the word "hate" (IMO BB is by far the best bat-movie ever made, I could watch it every week without getting tired). I've seen
enough idiots to criticize the negative reviews by using that term, or by calling people "marvelites pretending to be batman fans disappointed". And sorry for my 'Italianish' English, i know it's far from perfect :-D
MrsTonyStark0507 - 7/21/2012, 7:20 AM
Vegakingblade - We have decided that there will be no more midnight showings for us. I totally get what you are saying. :(
RamonSuarez - 7/21/2012, 7:22 AM
I'm not surprised. The projections are always wrong. They were wrong about the money the Avengers was going to make and they were wrong about Green Lantern.

Beatnation - 7/21/2012, 7:26 AM
@RamonSuarez, Please stop, we know you're a fanboy from marvel, but that not even matter now, just stop.
MisterFixit - 7/21/2012, 7:29 AM
and @Vegakingblade Really do you think there is any American who has not yet informed about the release? Now sadly it is in every newscast
RamonSuarez - 7/21/2012, 7:29 AM
@MisterFixit

I agree. While Nolan's Batman films are more thematically complicated than your average cbm, I don't see them as profound in any such way. Even Nolan has said that his films aren't political even if they make implicit comments about society, law enforcement, crime, human nature, etc. I think much of it is just flesh out an environment that makes the rise of a vigilante in Batsuit seem plausible.
RamonSuarez - 7/21/2012, 7:30 AM
@Beatnation -

Why is there always someone who is oversensitive to the facts here? I didn't say anything outside of the fact that projections were wrong, which they were.


Maxi91291 - 7/21/2012, 7:32 AM
Well ... I thought It had a real chance of breaking TA record as it was more anticipated (at least I think)... It could still happen ... not sure
Bartman87 - 7/21/2012, 7:38 AM
On the note of the movie it was phenomenal and I actually liked this more than the TDK in certain aspects but in general it was Nolan's Batman and yet the story was based somewhat more on a comic base so it was pretty good.
Intothepoop - 7/21/2012, 7:41 AM
Misterfixit, didnt you say you werent seeing it till august? And what people you know say the departed is just a good film lol. Scorsese got his oscars for that one. Its a classic.
angus666 - 7/21/2012, 7:50 AM
The tragedy is terrible, but I don't understand why it would keep you from seeing the movie.
myparentsaredead - 7/21/2012, 7:54 AM
@angus666

People are just scared it would happen again. I know a couple of people that want to hold off, simply because of the Colorado shootings.
Intothepoop - 7/21/2012, 7:54 AM
anyone who thinks that the opening box office will be effected by just a few million is off their rocker. Stuff like this kills middle america interest for the immediate future. The people who are skipping out on the opening may just see it at a later date, but the way this is plastered on every news station is going to hurt the box office this weekend. No [frick]ing doubt. Just like Ledger's death probably gave a lil boost to the opening, except in the complete opposite and much worse. Plenty of young teens would love to go see this, but i imagine a few parents won't let them right now.

How people react to the movie (which has been super positive with my non-geek friends) will say if it has the legs that TDK had.
MisterFixit - 7/21/2012, 7:55 AM
@intothepoop it was a general talk, And then? You mean that if in the third film there are NOT those issues? :-). And anyway I do not think you've read any writing that 'the Departed' is the best movie ever :-). However I decided that I will go to the Swiss release in 4days. At the end i remain a fan
MisterFixit - 7/21/2012, 8:03 AM
If the film will have a great second
weekend will mean that the tragedy has really affected the opening
Carnage302 - 7/21/2012, 8:04 AM
That is still awesome numbers. I see it breaking the billion mark.
dxperry - 7/21/2012, 8:18 AM
Only reason this movie won't beat Avengers is cause that asshole in Colorado
usclerkguy - 7/21/2012, 8:19 AM
Great numbers. Won't beat Avengers(weekend or totals), but still nice haul. Personally don't think the tragedy will have an effect...people are still lining up to see it. What has an effect is it's 2hr45 min runtime, less showings per day. That's one long flick. Also WB puilling ads will have absolutley ZERO effect on weekend tally! There is no way in hell that people didn't know it was opening this weekend. Great summer for CBM's!!! The Avengers,TDKR, and TASM should combine for well over $3 billion! Going to see it tommorow morning!
myHero - 7/21/2012, 8:23 AM
I think Warner Brothers are missing a HUGE opportunity for some good PR if they don't get Christian Bale on the next flight to Denver, get him suited up in full Batman gear, and get him to the hospitals to make a visit to all the kids that were injured in this tragedy. Now THAT, would make some "damn good television". If I was an exec at WB, this would have already happened. Not to capitalize on a bad situation, but as an honest good faith gesture. Gives me goose bumps just thinking about it.
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