EDITORIAL: Have Marvel Studios Spoiled Their Fans?

EDITORIAL: Have Marvel Studios Spoiled Their Fans?

It's no secret that the Marvel Studios fanbase is quite large and unrelenting in a lot of cases. But have Marvel inadvertently spoiled their own fanbase beyond repair? Hit the jump to read my thoughts on the matter.

Greetings all, thanks for taking the time out of your day to read this editorial! This article does contain some SPOILERS so be warned. Ever since the first Iron Man film, Marvel Studios has built up this repetoir of movies that ended with a stinger scene that would tease things to come. We got confirmation of an Avengers film in Iron Man and a teaser at the end of Captain America: The First Avenger, with the other films, excluding Iron Man 2, further setting up the climactic Avengers movie. That was what happened with Phase One, as the series has been dubbed. Those scenes were Marvel's way of keeping fans in  suspense for what was going to be one of, if not the biggest super hero movie of all time. We passed that. We're in Phase Two now after the massive success of Phase One. What strikes me now however, is that the fans of Marvel Studios (of which I'm now reluctant to say I am) don't want those stingers to stop being about setup. The Phase One scenes were there to set up the Avengers, that was the purpose they had and they served that purpose brilliantly. Now, moving into the end of Phase Two and Marvel Studios fans seem to have a sense of entitlement, as if they deserve more of these scenes to be revealing and expanding rather than just a scene. So far in Phase Two we've had Tony Stark's therapy session with Bruce Banner. Thor's decision to stay on Earth with Jane Foster and the Winter Soldier visiting the Smithsonian. These scenes have underwhelmed people for some reason or other, despite the fact that Thor and The Winter Soldier had mid-credit scenes that further set up the MCU.

Yet still, Marvel Studios fans get disappointed when the scene after the credits is of no consequence to anything. It baffles me that fans have gained such a sense of entitlement to every scene being as good as Nick Fury saying, "I'm here to talk to you about the Avengers Initiative." Or Thanos turning to grin at the audience. Those were just scenes. Like every other moment in the film, they're still just scenes. But I'm getting ahead of myself. The real reason I wrote this is due to the recent uproar at the leaked Guardians of the Galaxy after-credit scene. It's revealed that (highlight to view)Howard the Duck is featured in the scene and that it doesn't add anything new to the MCU. Like all the Phase Two after-credits scenes haven't done. But there's still the mid-credits scene, if there even is one and those have all done something to expand the MCU. But I decided to just take a look at the thematics of the Phase Two post-credits scenes. The Phase One scenes all served a purpose, they were setting up the Avengers and like I saidm they certinly managed it. But what are the scenes of Phase Two doing?

Quite simply, all of the Phase Two after credits scenes, except Guardians', are more personal. Thor deciding he loves Jane, Tony and Bruce having a "therapy" session, Bucky discovering his true identity. All those things establish a more personal aspect of a character within the MCU. What has Joss Whedon said countless times regarding Avengers: Age of Ulton? It's going to be a much more personal movie than its predecessor. So, rather than seeing those scenes as nothing purely because they don't set up anything for the future of the MCU, relaise that they are doing just that, just not in as obvious a way as the scenes of Phase One. The scenes are there to try and make the Avengers team members more human to us and establish a laidback kind of tone. They are the Avengers now, they don't know when the next threat is coming, so Marvel are cleverly establishing a calm before the storm type of scenario. Just like that party scene at Avengers Tower. If you look at it all that way, then these Phase Two scenes are just as cinematically relevant as the scenes of Phase One, just not in the same obvious way.

The fans of Marvel Studios have been spoiled by the post credit scenes of Phase One and that has blurred their vision so they cannot see what is actually going on with these post credit scenes in Phase Two. The only reasons people get underwhelmed are because of the level of hype Phase One was establishing and now that's what fans expect. I wouldn't be surprised if Marvel Studios are glad their fans aren't taking kindly to the new post-credit scenes because it'll just make Age of Ultron all the more impactful when these movies are all said and done for. Plus, Guardians is it's own thing, which has been stated countless times, so why the hell would they spoil that by connecting it to the bigger picture right away? Let it stand on its own two feet like Iron Man did.
Anyway, I'll be watching Guardians tomorrow fairly early in the day, so be expecting my review of the film. I hope you all enjoyed reading this editorial and you can go ahead and tear me a new one in the comments section now.

Posted By:
Member Since 2/7/2013
Filed Under "Marvel Comics" 7/30/2014
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EhMaybeSays - 7/30/2014, 11:27 AM
Get that shit off this great editorial.
Pasto - 7/30/2014, 11:28 AM
You guys are no fun.
Pasto - 7/30/2014, 11:30 AM
I feel like I'm missing something. Was that pic hot-linked or something? Did another pic show-up or something?
kinghulk - 7/30/2014, 11:33 AM
havent read yet but instantly thought yes.
Pasto - 7/30/2014, 11:34 AM
The comments section of most articles would beg to differ...
Kong - 7/30/2014, 11:41 AM
Great editorial and I never thought of that!!! Thumbs up!!!

Also I figured out who Pasto is

EhMaybeSays - 7/30/2014, 11:41 AM
Sophie Turner is legal for all though js.
EhMaybeSays - 7/30/2014, 11:42 AM
That's clearly Gusto, Pasto is Chris.
Pasto - 7/30/2014, 11:42 AM

Kong - 7/30/2014, 11:45 AM

Pasto - 7/30/2014, 11:54 AM
NovaCorpsFan - 7/30/2014, 12:03 PM
Aw, now I wanna know what @Pasto posted.
yossarian - 7/30/2014, 12:07 PM
I thought MS only made bullshit movies no one likes?
PAF - 7/30/2014, 12:08 PM
Yes. At the same time people need to take in account that GOTG was a huge risk. I don't think Marvel wanted to put an "important" end credits scene at the end of this because they didn't know if it was going to be a hit or a flop. Good article though, and I agree with you on the personal aspects.
GinjaNinja - 7/30/2014, 12:13 PM
is Pasto actually Gusto???
GinjaNinja - 7/30/2014, 12:14 PM
great editorial. People want to much from the end credit scenes. Except it now, one is probably going to add on to the movie you just watched, one is going to add on to the future of the universe. La-te-da
Pheezmatic - 7/30/2014, 12:21 PM

...and don't forget about the One Shots they've been including in the DVD's since Phase 1. Now Winter Soldier won't even have one. Im starting to think Marvel realizes exactly what you're stating here and is trying to fall back on all the gift giving (i.e. these credit scenes, no one shot for WS, and lack of announcement overload at SDCC)...

MercwithMouth - 7/30/2014, 12:29 PM
Awesome write-up Nova!

@Pasto... I missed it. Gusto loves your kiddie porn pics though.
Jollem - 7/30/2014, 12:33 PM
most of their warrior fans are spoiled brats, correct
ruadh - 7/30/2014, 1:11 PM
I definitely think they are. I don't feel I'm owed a thing, but appreciate when they do a movie I enjoy. Nuff said.
McGee - 7/30/2014, 1:39 PM

....I missed it. >:(
TheRedCondom - 7/30/2014, 1:47 PM
Yes, Marvel has their fans spoiled.

Agree with everything you said.

Still think its stupid that some people were getting mad because of the Howard the Duck after credits scene
McGee - 7/30/2014, 1:51 PM

So Pasto posted something Woody Allen would approve of.

McGee - 7/30/2014, 1:53 PM
GreenCondom done spoiled the after credit scene!

XF14 - 7/30/2014, 2:50 PM
Excuse me if I dont get giddy for mediocrity.
XF14 - 7/30/2014, 2:54 PM
Both after-cred scenes in Guardians are significant (1st = survival, 2nd = future reference), dont understand why people make an uproar over them... not like it was schwarma/therapy/jane foster which lends NOTHING of value outside a simple-minded chuckle (not even).
TheRedCondom - 7/30/2014, 3:37 PM

Awww shit!

*doesn't delete comment
ManThing - 7/30/2014, 3:38 PM
translation: blah bla blah blahblahblah blah-blahblah
muttonman - 7/30/2014, 3:40 PM
At least Thor 2 and Cap 2 had mid-credit scenes that "furthered" the MCU... The only one that bugged me was the IM3 one because there wasn't a mid-credits scene and the the post-credits didn't add anything...

I don't know if I'm "spoiled", but I would like to e rewarded for staying until after the credits... That's why I felt ripped off with the IM3 one... If I found out that GotG didn't have a post or mid credit scene, that's fine, I won't stay for the credits. But if there is one, make it worth watching...

(I guess I am a bit spoiled...)
InfiniteMonkey - 7/30/2014, 3:49 PM

The answer your looking for is NO. Its a different medium and Marvel is just better at it if not trailblazing the way for others to follow.

Consider for a moment if it were like a book series like the Lord of the Rings or The Wheel of Time series or the Shanara series and they came out consecutively with so much fan fare each book and critical analysis as the social media has afforded everyone these days.

Its the same thing mate only this is a different medium. Its the movies and different era and scrutiny.
No is the answer and you are just overly scrutinising it like most.

UltimateHunt - 7/30/2014, 3:50 PM

lol! thats forsure, Marvel have gave in us, some hottie castings, the best ones on females for sure
UltimateHunt - 7/30/2014, 3:50 PM
Avengers Age of Ultron -May 1st, 2015
Ant Man -July 17th, 2015

Captain America: The Fallen Son -May 6th, 2016
Doctor Strange -July 8th, 2016
Thor: Ragnarok -May 5th, 2017
Guardians of the Galaxy: War of Kings -July 28th, 2017
Black Panthern -November 3rd, 2017

Iron Man 4 -May 4th, 2018
Ms. Marvel -July 6th, 2018
Inhumans -November 2nd, 2018
Avengers 3 -May 3,2019 (CIvil War or Infinity Gaunlet)
GadoTheLion - 7/30/2014, 3:56 PM

DoubleD - 7/30/2014, 3:59 PM
Didn't even read. BUT YES WE ARE SPOILED ! WE WANT MORE MOVIES ! 10 movies a years
jaysin420 - 7/30/2014, 4:03 PM
I know most people don't agree on much here, but I think pretty much everyone agrees those phase 1 post-credits scenes were awesome. And if you look back at them now, most of them don't really make sense, but nobody complains about that.

So I just don't understand why they'd stop doing them, even when they know they didn't have to perfectly lead into a future movie.

Also, I got no problem with Howard the Duck, I loved that movie when I was a kid.
McGee - 7/30/2014, 4:03 PM

Uhh....I'm sorry, but what were we talking about again? Superhero96 distracted me from our conversation. I think we were talking about....Gaza?
DoubleD - 7/30/2014, 4:04 PM
YES SPOILED ! Change it from Hollywood to Marvelwood because Marvel owns Hollywood
InfiniteMonkey - 7/30/2014, 4:05 PM
Someone start posting boobs and ass.
cyns - 7/30/2014, 4:10 PM
It's not a sense of entitlement. It's a sense of expectation.

Marvel has been giving us these great scenes with every movie for a good reason. To set up the next movie. To build anticipation for what is to come down the line even if the movie doesn't happen for a few years; the Thanos scene and Bucky at the Smith. scene for example.

Marvel has made a point of doing this and any sense of disappointment isn't because the fans have a sense of entitlement or they've been spoiled. It's because Marvel gave the fans a glimpse.

Fans aren't stupid. Some follow the comic book world and some don't. More often than not, I listen to them talking excitedly about the end credits scenes. There is a bit of pleasure from myself and fans when we get that bit of extra at the end of the movies. It's like discovering that extra piece of candy at the very bottom of Christmas stocking that you didn't know what was there.

Of course, you are going to find those few who want more and maybe that's what you're reading here or hearing when you leave the theater.

I don't believe the vast majority of fans feel disappointment with the mid and end credits scenes. Some of them may not even know what they're looking at.

I enjoy it just like I had Christmas.
GiantNerd - 7/30/2014, 4:16 PM
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