MARVEL President On Movies Influencing Comics "That's What We Should Be Doing."

MARVEL President On Movies Influencing Comics  "That's What We Should Be Doing."

The president of Marvel Entertainment speaks on the growing complaint among comic fans that Marvel comics are becoming increasingly affected by films in the Marvel Cinematic Universe. Read on for more details!

A common complaint among many Marvel fans is the obvious spill over from the films in the MCU into the comic continuity. Some have felt that it takes away the artistic integrity of the Marvel brand when the course of the comics the movies are based on are forced to adhere to the more popular films

Marvel Entertainment president Dan Buckley recently sat down for a candid interview with ICv2 in which he addressed this complaint

"In order to help the print business we need to get as many people as possible excited about the content we're delivering to them, and the less confusing it is for them to engage in our product, the more success we're going to have."

He continued, "Does Marvel give editorial direction on what you can and cannot do with our characters? Yes. We did that before we made movies and before we went to Disney. That’s what the editorial group does here for a living. … But this is pretty much the same stuff we've been doing for 10 years in publishing in relationship to the film folks. We just got better at it when we started making our own films because we could have a better sense of what each other was doing."

Buckley finished by stating that Marvel's usual routine is to "build some heat around a character [in comics] 18 months to a year before the movie releases...."
though he adds that Marvel was "caught flat-footed with Avengers … because we realized we didn't have a definitive Thanos book."

What do you guys think? This is something that's happened ever since the early 2000s, but has definitely increased over the past 7 years. Is this hurting the stories in the comics? Or is this a great way to build interest in the comic industry and grab the hearts and minds of non comic readers?

Sound off in the usual place
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Jollem - 1/8/2014, 5:07 PM
marvel kind of needs to be doing this. nobody really gave a crap about the avengers before the movies. nobody cared about gotg or ant man or thanos, etc. dc doesn't have to be doing it this way. marvel is. is there anything really wrong with that? if it can help out marvel, that's a good thing. right?
Kurne - 1/8/2014, 5:08 PM
If movie success were influencing DC comics... There'd have to be actual success.

Sorry I don't know how to troll.
Jollem - 1/8/2014, 5:08 PM
basically: it's all about the benjamins
Kurne - 1/8/2014, 5:09 PM
Marvel movies are the reason I hate Marvel NOW.
Kurne - 1/8/2014, 5:09 PM
I want to know what Kevin Feige has to say about this.
Jollem - 1/8/2014, 5:14 PM
haha, even marvel comics is riding the coattails of the avengers movie. MARVEL STOODIOS IS WIINING!!


HAHA!! suck it marvel comicites, marvel studiotes are winning!!
Darkknight2149 - 1/8/2014, 5:15 PM
It's not just the comics. Its the cartoons, games and everything. As a matter of fact, the Lego game had more to do with the MCU than the comics. And Disney cancelled all of Marvels good animated shows for shitty ones just to be more like the films. I love the MCU, but really Marvel? The comics shouldn't just exist to back up the movies, it should be the other way around. It's really hurting other media to just imitate the films. If you wanted the source material to back up the films, why the hell are they cancelling the Ultimate imprint?
Jollem - 1/8/2014, 5:23 PM
alonso initially lied about this whole deal. he'll have to earn my trust again
MrCBM56 - 1/8/2014, 5:24 PM
No. It should actually be the other way around.
CaptainObvious - 1/8/2014, 5:42 PM
"In order to help the print business we need to get as many people as possible excited about the content we're delivering to them, and the less confusing it is for them to engage in our product, the more success we're going to have."

In other words, "We want money."
TheRationalNerd - 1/8/2014, 5:53 PM
Isn't "All new X-Men" and "Indestructable Hulk" part of Marvel Now?! Those series are great as I've heard.
80sFace - 1/8/2014, 5:59 PM
The comics should be the incubator where ideas are fertilized and hatch. Some die and some grow up to be strong and awesome. A Marvel book came out a few years back that talked about Jim Starlin and all the 70's writers and artists doing acid and walking around Manhattan coming up with ideas. Much of that led to the current cosmic universe. Claremont/Cockrum/Byrne took a failed title and, very much under the radar, turned it into the X-Men that we all know today.

Marvel should let them get weird and freaky and be okay with books failing. Create new characters and deepen the mythology. It shouldn't all be about events and crossover books. I think this guy has it backwards, but what do I know, I'm not sitting in an office somewhere looking at balance sheets.
NovaCorpsFan - 1/8/2014, 6:00 PM

I wouldn't be surprised if that ends up happening.
GizmoEl - 1/8/2014, 6:04 PM
I think it all goes hand in hand with eachother. If the general audience sees a movie about a character they dont know about like Malekith, it'd be a perfect opportunity for the comics to create a storyline surrounding Malekith etc. It's a hook for new readers.

Same with GotG. When the movie comes out, kids will tune in to the TV show
marvel72 - 1/8/2014, 6:04 PM
they should keep them separate have the 616 universe & a marvel cinematic universe comic line.
Mrcool210 - 1/8/2014, 6:05 PM
didn't the president say the movies weren't influencing the comics? lying asshole
ATrueHero1987 - 1/8/2014, 6:07 PM
Um...they've been doing this way before Marvel Studios formed...with their big characters...or did people forget about Spider-Man having organic web shooters at one point??
Jollem - 1/8/2014, 6:11 PM
@ATrueHero1987 - yes. they tried that out. didn't stick around
BritishMonkey - 1/8/2014, 6:24 PM
As long as they use the success of the movies into the comics that doesn't spoil the comics continuity that's good. Too much of it is very bad.
mawilli4 - 1/8/2014, 6:40 PM
the only thing I have to say is, the definitive Thanos books is The Infinity Gauntlet. hands down.
TheOneAboveAll - 1/8/2014, 6:51 PM
Increasingly *Affected*
Nomis - 1/8/2014, 7:40 PM
The movies should be influence by the comics.

Without the comics there are NO movies.

The comics were here long before the movies were being made.
LordHuck - 1/8/2014, 7:58 PM
Why? because you read it once upon a time?

Thanos has had many great adventures since then.

Thanos rising was an extremely entertaining read.
OxnardMontalvo - 1/8/2014, 8:42 PM
I've been reading these books for a long time, and this, Marvel NOW stuff has got to be the worst product Marvel has ever produced. It's unimaginative, predictable and not very entertaining. The artists usually do not match well with the writer's style and the redesigns of the characters are awful.
The overall editorial direction of Marvel is sort of swirling clockwise and down. This is something that I can only attribute to whatever greedy,bean counting,hack that Disney put in charge.
superotherside - 1/8/2014, 9:07 PM
No definitive Thanos books? Umm Infinity Gauntlet?

To me I don't think it was Disney that put a change on Marvel. It all happened back when their flag ship character Spider-man was rewritten because they wanted an undo button.

They had done such things before like showing it was all a dream type thing but nothing that big.

One more day had a huge impact on the whole Marvel Universe IMO. It made everyone look stupid because now suddenly no one knows who Spider-man is when it was built up so much in Civil War.

They just made where every writer can say, "Oh well, I'm not sure how to continue with this story so lets just hit the undo button again." Everything is a gimmick just to increase sales IMO.

Not to say there isn't any good titles out there. There is but not as good as they used to be.

Oh and what they did to Spider-man, that is unforgivable.
MightyZeus - 1/8/2014, 9:51 PM
I think it should be Marvel Comics influencing Marvel films. That goes to all films based on comic books.
jimoakley666 - 1/8/2014, 11:06 PM
I've got no problem with a bit of ebb and flow with the comics and mmmovies. Shit has to change up every now and then, or it just gets stale.

Oh. Hang on. I just said a dirty word on this website. "Change".
ds9epicfan - 1/8/2014, 11:43 PM
I get the business part of having the movies blend into the comics to attract new readers but is it at the expense of possibly losing their older loyal fans?I've recently had a conversation about this with the guys who work at my local comic store and although they told me comic movies do bring in new readers,most quit after a while and their long-term costumers aren't happy about the blending of movies and comics,and are buying less and less.So long term,we'll see if it was a good business decision for Marvel.
TelaVizion - 1/9/2014, 12:49 AM
Can we please get more Thanos books?!?!?!?!!?
TelaVizion - 1/9/2014, 12:52 AM
And it's been great so far having Rhodey being IP in the comics, controlling his IP army...

It was the best way to try and get him from out of Iron Man's shadow. Cause no matter how "hardcore" War Machine looked, he was still a imitation Iron Man. At least now Rhodey looks more of the leader type than the sidekick who went off on his own.
charlie2094 - 1/9/2014, 1:06 AM
I honestly don't mind it too much, anything that helps people get into reading comics is a win. As long we we've still got brilliant Avengers titles like New Avengers, don't mind if another is very similar to the film

So long as we still get awesome books like Hawkeye, Daredevil and more don't see why it's much of an issue, still get a lot of great titles. Heck, even though Malekith appearing in God of Thunder, he was a completely different character and the story was completely different too. Was it a bit of a tie-in? Sure, but it was also its own complete thing

The whole "18 months" thing makes sense to me, great way to build up hype for a films release without feeling too forced. Hopefully this means we'll get a Dr Strange title sooner rather than later, now that we've just got a new Iron Fist on-going
Visualiza - 1/9/2014, 1:53 AM
The so-called "fans" are being needlessly dogmatic about this. The idea the the 'movies should draw from the comics and never the opposite', makes the dangerous presumption that the ideas from the books are always creative. I don't know about the rest of you, but there are plenty of awful ideas in the books that I'm glad will never see the light of day on any live action production. Same goes for certain creative decisions from the movies.

The point is, judge an idea for whether or not it's objectively good, not because it came from the wrong place; that's just arbitrary, and it speaks to how petty and braindead some in this fan community can be. The books aren't sacred religious tomes; they're ongoing, so their respective creative teams can draw from whatever they see fit. Some of you act is if Stan Lee himself is rewriting books from the 60s to reflect the MCU. If something is objectively good, and it integrates seamlessly into continuity, then I don't see the problem. On the other hand, if an idea from the movies falls flat on its face, then that isn't necessarily because "it came from the films so it's shit", it's because it was a poorly executed idea in its own right. This whole 'selling out' argument is kid stuff.
BaronZemo - 1/9/2014, 5:12 AM
Does anybody like Infinity? Cause i hate it.
knocturnalzen10 - 1/9/2014, 6:23 AM
that's the one thing i've been saying for months an marvel trolls won't listen ........... marvel comics haven't been as well written as they should. so all this BS about marvel winning is pointless if the source material is becoming dull an garbage.............
knocturnalzen10 - 1/9/2014, 6:25 AM
infinity wasn't that good at all but the writer , writers things differently . it's a snail pace to the bigger picture.
knocturnalzen10 - 1/9/2014, 6:33 AM
p.s 0MEGA
u really need to start reading more of marvel comics u support so because it recently hasn't done well compared to DC. best comic of the yr for 2013 for marvel was thor an the God bomb............the need to focus back on writering outside of these damn movies cause no realized the QT is diminishing
comicstocode - 1/9/2014, 6:44 AM
sameoldthing - 1/9/2014, 7:59 AM
Is the general public that stupid as to not be able to discern the difference between comics & film?
I guess they are,the public masses are dumb asses.

It's best to have 2 seperate entities..the films & the comics.
Why have one homogenous thing instead of 2 cool creative endeavors?
DTor91 - 1/9/2014, 7:59 AM
From a business and marketing hand point, this makes total sense. It'd be stupid not to go for it. But from a creative standpoint, it's detrimental. The movies wouldn't even exist if it weren't for the comics. The second the comics start mirroring the movies and that line between the two starts thinning, well then what's the point? You have these characters and stories that have been rooted for years and then because of how they're portrayed in movies, it changes. And I saw someone say Disney is probably at hand. No. This all started with X-Men. Before Disney, before Marvel Studios. Soon after that movie, Wolverine grew taller, became more of a focus, and in Grant Morrison's run on X-Men, the team wore black leather unified suits. By doing just something as small as that, the characters lost a bit of their individuality. Tony Stark in comics now is basically a spitting image of Robert Downey, Jr. In my opinion that works out better for the character, but does it really make sense that after all the ordeals he's been through he'd still have a sort of cocky and arrogant attitude? And now look at Loki. He's lost that menacing and conniving look he's always had. I can go on and on about this, but think of it this way. If the movies dictate the comics, doesn't that put the comics on a leash? I actually love Superior Spider-Man, and I never complained about it. Because I knew Peter would be back in the same year The Amazing Spider-Man 2 releases. And lo and behold, yesterday the announcement was made about The Amazing Spider-Man. Thor just went through an amazing couple of arcs, and now Malekith becomes the main villain in the same year Thor: The Dark World releases. And I will not be surprised when The Mandarin comes back, they'll update him similar to how Killian was in Iron Man 3. My main point about all of this, is making the movies influence the comics restricts the creativity of the stories. If Marvel is the "House of Ideas," this isn't proving it.

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