Avengers: Public Identity

In this article, I look at how the Avengers team from the upcoming The Avengers movie will be depicted to the public of the Marvel Cinematic Universe.

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By Paulley - 2/10/2012
In the Marvel Universe, The Avengers team is a well known organisation and trusted brand within the United States. However, other versions of the team are clandestine groups put together to stealthily take out threats without public knowledge. How will the movie version of the team be seen in the public eye of the citizens of the Marvel Cinematic Universe?



On the face of it, this would seem fairly simple. Having a worldwide celebrity like Tony Stark with his well-known Iron Man brand heading up the team, along with a “god” alien, and a Star-Spangled propaganda piece makes the team ideal for life at the fore front of the media circus. And let’s face it, in this day and age where everyone carries a camera phone in their pocket, anonymity is out the window.

However, it is with the rest of the team, and in fact its benefactors, where this becomes more of a problem. The Avenger Initiative is set up by S.H.I.E.L.D., in association with the World Security Council, and namely S.H.I.E.L.D.’s Director Nick Fury; who has a fascination with heroes, especially the super-soldier types. You would think however, that a spy agency and a security council would want more of a covert team but there is a case to say that this team is shock and awe to dissuade any opposing force to act against them. With the council originally trying to get a war hero like Blonsky on the team, I also find it strange they did not petition to get career airman War Machine on the team.

Though the main issues arise with the other members of the team; Hulk because the media outlets and the US army have already made him out to be a villain, and the two S.H.I.E.L.D. agents, mainly Black Widow due to her position within the organization as an undercover agent.

It seems to me they have no choice but to make the team a public brand and in fact I expect that this may become a plot point by the next film. Though with this it would obviously mean Black Widow’s career of undercover work will be blown.

Also, on an unrelated note, with S.H.I.E.L.D.s position within the MCU as a known spy organization the likes of MI6 and the CIA (except with a flying aircraft carrier!), I find it really hard to believe in the Iron Man movie that Pepper Potts didn’t know who S.H.I.E.L.D. are and that Coulson makes it sound like they only just came up with the abbreviation. I know it was solely to introduce it to people outside of comic fans but it does annoy me... at least they decided they didn’t have to point out that the S.S.R. becomes S.H.I.E.L.D. in Captain America: The First Avenger and allowed the viewers to work it out for themselves.

Anyway, please comment below and share your ideas and opinions.
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15 Comments
ROBBEATZZZ - 2/10/2012, 6:18 AM
INTERESTING WRITE UP MAN!
superotherside - 2/10/2012, 6:41 AM
Interesting. Still I have no prob how they're doing it. Probably why Shield was just coming up with the name is because they didn't need a public ID or name at first and only operated behind the scenes, thus only having people refer to them in code names or something. But now that people know Shield is an organization they had to think up an "official" name. At least that has always been my guess. Shield seems to have operated much more behind the scenes before IM1. IM1 is is more public debut.

On Hulk in the team. Well, they don't actually want Hulk on the team, they want Banner. Banner/Hulk just happen to go together so it is basically an accident that Hulk is on the team.

Black Widow and Hawkeye, their undercover stuff would be semi blown, but remember Shield can still fix up BW and Hawkeye so they aren't recognized like hologram clothes, I'm sure they could do the same for the faces.

IDK about Warmachine he may be busy doing something else. Is all I can figure.

I don't think they really say you're a team member, your not, in the movie. I think it just goes down to the people who have a chance at fighting this threat and they are earth's last stand.

Still nice write up.
Hawksblueyes - 2/10/2012, 6:52 AM
Nice write up. BUT....

1> Untill very recently in their existence, The Avengers did not have secret teams and act covertly. They never acted covertly. While this did gain them fame a notoriety, it was never their intention to be a "brand" or famous. They simply faced down threats that nobody else could. nine times out of ten these threats were world wide and out in the open or in the middle of a city and there was no way to hide the incident if they wanted to. (This always bothered me with the New Warriors setting up the registration act. The Avengers and the fantastic Four and every other Marvel hero had taken part in huge battles right smack dab in the middle of public places just as the New Warriors did.) Anyway, their fame came as a by product of their actions not as a fore thought.

2. The Hellicarrier has cloaking tech that can make it invisible. Nobody can see it if they aren't supposed to. So they could have existed for a long time without the world being aware of them.
Paulley - 2/10/2012, 7:01 AM
@superotherside - Yea that is true they want Banner to trace the the gamma signature left by the cosmic cube (which is a little overly coincidental but whatever). However, Fury had already looked into getting the Hulk (TIH:Fury Files) but dismissed him because he was too much of a animal.

Im guessing Banner will have more control, or at least the Hulk will have more smarts. Either way, his inclusion on the team is very public by the time of the invasion.

Anyway it would be interesting to see if The Avengers go outside of working for SHIELD.. or if the military decided to built there own team (with Abomination and War Machine maybe)

Paulley - 2/10/2012, 7:07 AM
@Hawksblueyes - Helicarrier in the comics maybe but we dont know about the MCU's version..

Also in the 616 it wasnt so much about public appearance.. though this was 50 years ago. In more modern times (including Ultimates) that was a major consideration (along with covert teams)

Also consider Iron Man/Tony Stark for instance.. he took his Iron Man public and created a brand around it.. and im sure he will do that for Avengers too
superotherside - 2/10/2012, 9:25 AM
Pauley I actually didn't read that... lol. But what I said still stands. He doesn't want Hulk he wants Banner. I agree I hope we get to see a more heroic Hulk, that doesn't just growl and smash stuff. I want him to talk at least a few lines like he did in TIH but a few more lines than just that. It doesn't really bother me that it's public, because that's exactly what was in the comics, everyone fearing him etc. He was very known.

That is a cool thought IDK, I think this might be what the Shield movie is about. :)
Paulley - 2/10/2012, 9:44 AM
Yea the S.H.I.E.L.D. film is probably one of the next line of movies that im really looking forward to seeing what they do with..

i guess there are lots of ways it could go too.. like expanding on Black Widow and Hawkeye stories with lots of tech-spy action. (probably set before avengers ;) )

Also i really like the idea of a 1960's Ant-Man movie (i know most people dont) but i think the tone and setting are perfect and a great chance to see and early SHIELD real classic men in black suits stuff.

TheLokey1 - 2/10/2012, 9:57 AM
I believe black widow and hawk eye will be treated like quickly silver and scarlet witch from the ultimates, they will be more behind the scenes doing the dirty work while iron man Thor and captain America will the public faces of the avengers
superotherside - 2/10/2012, 10:57 AM
Paulley I think that it would be cool to do a BW, and Hawkeye movie in modern day with flashbacks from the past of them working together. Explaining their origins etc. :)

I'd be on board for an Ant-man Movie, I would do it first with Hank Pym creating it in the 60's or 70's then have it continue into modern day with perhaps Scott. Then have Pym be a member of the Avengers, just being more of a tech person than a guy in the fight. Although he could like put the suit on for a bit to help in the Avengers film. But have Scott be the main Ant-man.
Paulley - 2/10/2012, 11:04 AM
totally agree... glad to see im not the only one who does ;)
headlopper - 2/10/2012, 11:50 AM
Good thinking. Nice job!

BTW, at least nobody knows who Spidey is !
superotherside - 2/10/2012, 12:30 PM
Paulley Awesome, maybe we should give that idea to Marvel. ;)

headlopper Gwen does... :P
headlopper - 2/10/2012, 1:53 PM
@superotherside-...and MJ, but I meant the general public.
Thanx for keeping me honest! :)
superotherside - 2/10/2012, 4:47 PM
headlopper :P No prob, I was just being funny. :D
KnightWriter - 2/12/2012, 6:17 AM
Very good article!

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