What Should Marvel Studios Do Next? (Discussion About Film Rights)

What would be the ideal situation for the Marvel movies in the future, particularly with Marvel Knights and the Fantastic Four? With a large DC Cinematic Universe looming, what should Marvel do to counter such a huge onslaught?

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By Darman456 - 8/3/2013
First of all, we all know that Marvel Studios has become a big thing recently. Since 2008, it has lit up the world with the Avengers and a lot of other golden creations that feature some of our favorite characters. And, as those of us enthusiasts know, Marvel doesn't own everything. Sony has the Spider-Man franchise and Fox has both the Fantastic Four and X-Men. And each one is trying to make their own Cinematic universe out of their products.

However, we often overlook that most of the Marvel characters BELONG to Marvel Studios. A large chunk of them are owned by Fox, obviously but Marvel Studios still owns most of them. Yet, they still only have enough resources to do two films a year, as confirmed by Kevin Feige.

Which means, most of those characters don't ever get used. Daredevil, Luke Cage, Moon Knight and Iron Fist have essentially been put on the backburner for now. Those are the other pieces that could happily fall into place for a Heroes for Hire or Marvel Knights movie. A connected universe that would be better off with Spider-Man.

Sony only has Spider-Man and Marvel Studios has all the other key players that are relevant in that very same world. Spider-Man is the biggest and most popular character in that sector of the Marvel world. I think, given that Marvel is expanding to the stars and doesn't seem to want to stop anytime soon, and as the other Marvel Knights are better served with Spider-Man, Marvel should work out a deal to have the same system with these franchises as Spider-Man.

That is: Marvel still has the merchandising rights and a large percentage of the profits (practically a co-production).

That way, Sony can TRULY have that Marvel Cinematic Universe with the vigilantes. This is what I would like to see happen:

The Amazing Spider-Man (2012)
The Amazing Spider-Man 2 (2014)
Daredevil Reboot (2016)
The Amazing Spider-Man 3 (2016)
Luke Cage (2017)
Moon Knight (2017)
Marvel Knights (2018)--The BIG movie they were advertising about being NOT JUST a Spider-Man movie

So, essentially, I'd like for Spider-Man to be Sony's Iron Man (which he obviously is already). I'd like to see Luke Cage also have Iron Fist in the same way Black Widow was in Iron Man 2. Since, with having all the franchises, you'd be able to have an easier crossover power: I want Sony to have these franchises.

With Fox, I'd like Marvel Studios to really push for an initiative to purchase the Fantastic Four movie rights. In exchange, I would like Marvel Studios to give them the smaller characters more connected with the X-verse that Fox doesn't currently own.

Since, I believe, Fantastic Four and their villains BELONG with the Avengers and deserve to have THEIR crossover film. I think Marvel Studios should keep the current reboot and promise Fox a sort of co-production but they no longer have creative input. Fox will make money on movies they don't fully develop anymore (like the deal with Paramount) and that property will slowly drift away from 20th Century Fox.

On top of this, I'd like all three studios to come to an agreement: that while they can't fully crossover, they can have cameos and have the shared skyline and other Easter Eggs to show they are in the same universe. Instead of having three separate universes, I'd like for them to have three separate sections of the same world being developed at the same time to make a world that DC couldn't even hope to contest with. That would truly make a juggernaut and would benefit everyone involved.

In conclusion:

Sony will develop the grounded, smaller, non-world class, vigilante type heroes for their crossover part of the universe to take down other criminal entities.

Fox will develop the larger-than-life mutant part of the world where people hate and fear mutants. They can further develop this world with all the smaller characters connected with the mutants and large profit from the Fantastic Four selling of the rights.

And Marvel Studios will continue to develop the giants of the world. Iron Man and the rest of the Avengers, as well as those other world class heroes, to go out and be the new Star Trek kind of heroes that venture into the stars.

So, tell me what you guys think. Do you think this is a bad idea? Do you think it will never happen? Or do you think it has potential and could happen? Or that it has potential but would never happen?
Source: Den of Geek
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WYLEEJAY - 8/3/2013, 9:41 PM
I think, Marvel should make two deals. One with Sony and one with Fox.

The Fox deal should go like this. They will allow cameos from both companies of characters to make their respected universes feel connected, if, Fox reboots their franchise with DOFP. Then Disney can be a marketing partner and it works out for both companies. Marvel is really worried about continuity, so this is the best way for them to make a deal later on to get Wolverine in an Avengers film.

Sony will be able to get a similar deal, that would allow them to show similar characters that Marvel has the rights to, like Daredevil, so they will all feel connected. Works out for both companies very similar to the deal with Fox.

This would benefit all three companies. Marvel can only afford to make a certain amount of movies each year. They want their cinematic universe to keep on going, recasting if they have to without rebooting. If they don't make deals like this, they will get stale sooner or later. If they make the deals, then later on they could do huge crossover films that could reinvigorate the franchise, and they could pump out at least three movies a year.
DrDoom - 8/3/2013, 10:04 PM
TASM is not in MCU, Darman. An abandoned easter egg is not a confirmation. MCU is Earth-199999, TASM universe is Earth-120703.


So don't run around mouthing off about stuff you know nothing about.
Darman456 - 8/3/2013, 10:22 PM
How do I delete the whole article? I don't need to be yapping my stupid, ignorant gums anymore. I've read the wiki! I know more about this than ANYONE even those who are like the rest of you. This is my hobby. I know all I can about the deals between the companies. I also looked into where they find the universe numbers. They don't come from any "official" Marvel source and more and more people have expressed interest in it, even the people who matter. I've made sure to educate myself on EVERYTHING. But, yet again, I'm dumb, ignorant idiot that shouldn't even be talking. So, y'know what, just get rid of the whole article.
DrDoom - 8/3/2013, 10:26 PM
I didn't tell you to delete your article, Darman.

I was talking about your comment towards Levitikuz.

If you know 'all you can' about the deals between companies, then you should know that TASM has never been confirmed to be in the MCU.
Darman456 - 8/3/2013, 10:30 PM
It never has been COMFIRMED, it has been hinted at and certainly never denied. And I think all evidence points towards such a thing. Plus, it seems a Marvel hero is coming in the Amazing Spider-Man 2 and Sony doesn't have any REAL heroes besides Spider-Man so...I was thinking this or...well...
Darman456 - 8/3/2013, 10:37 PM
Well, we'll see. There is no way these Easter Eggs won't continue to be attempted and won't eventually be able to succeed. And when that happens...well, I don't know.
Darman456 - 8/3/2013, 10:45 PM
There absolutely are other hints, BTW...

"Think bigger." Marc Webb in response to a large Spider-Man universe. The only thing bigger is bigger than what Sony can do.

When asked if there was pressure to do more because of Marvel: "Well, it is Marvel."

"If it happens, it's great for Marvel, it is great for Sony." Avi Arad when asked.

In exchange for the MERCHANDISING rights and a higher stake in SONY's Spider-Man films, Marvel Studios now participates heavily in the creative processes.

Robert Downey Jr., Andrew Garfield and High Jackman want it to happen. Joss Whedon and Marc Webb want it to happen.

Kevin Feige--"We help with Spider-Man a lot."
gamecreatorjj - 8/3/2013, 10:55 PM
Merhcendising rights and a large percentage of profits
and Sony has the key player

Who in their damn mind would accept that proposition?
Darman456 - 8/3/2013, 11:02 PM
Only if Marvel Studios was offering something more to them...

After all, Marvel clearly gave Sony the rights to their characters, at the very least, in ANIME as the last Iron Man Anime was indeed made by Sony Pictures. So, there's that.
WYLEEJAY - 8/3/2013, 11:47 PM
Why wouldn't they make a deal? Sony and Fox would make money off renting the characters out that Marvel wants to use. And they would have even more support from Marvel on their own projects. Win win for everyone, including the fans. One can dream.
superherofan21 - 8/4/2013, 1:19 AM
Am I the only one who actually likes Darman's ideas?
MarkOfTheDemon - 8/4/2013, 1:44 AM

I think what webb meant by "think bigger" is that he is brobably thinking of doing a spiderman/venom/black cat vs sinister six team up film or a shattered dimensions film or mile morales film or a venom solo film.
Lhornbk - 8/4/2013, 7:19 AM
Why wouldn't they do a deal? That's easy, because there are egos & money involved. Sony & Fox execs are nit gonna want to admit that they might need help. Marvel's not gonna want to admit they need help, and are not gonna give up characters that they might eventually want to use. Fox is not gonna sell Fantastic 4 back if they believe they have a chance to turn it into a huge franchise, because they make more money that way than from selling the rights.

More importantly though, comic book fanboys need to realize that only the biggest characters are gonna work in movies. These movies have to appeal to more than just you, and I don't see Luke Cage or Iron Fist doing that. They might work as minor characters in someone else's film, but that's it. Eventually a Marvel film will bomb because they tried to use a character who just doesn't translate to film well (the Antman film in a couple of years is a likely candidate for that to happen to, especially if they actually try to have it come out the same week as a Bond film.) The best chance some of these minor characters have is to be included in an Avengers film, or some other crossover where the bigger characters can carry the movie. The public had heard of the Avengers. I doubt many have heard of Marvel Knights.
Tainted87 - 8/4/2013, 8:20 AM
Why does there need to be a lead-up to the Marvel Knights imprint?

I'm concerned. A lot of people seem to have this misunderstanding that "Marvel Knights" is a superhero team of street level heroes. It's not.

It's just a darker take on these characters, stuff aimed at the more teenage-to-adult audiences, rather than just kids. Lots of violence. The second Venom was introduced in a Spider-man comic under that imprint, and was almost immediately killed off because the symbiote didn't think the host was worthy enough.
Karen Page dies in MK Daredevil, killed by Matt's own billy club.

As far as "Marvel Knights" go, don't try to lead up to it. It would be enough to make a non-committal Marvel movie where these heroes cross over only SLIGHTLY more than the three stories in Sin City. You could call it Hell's Kitchen.
Tainted87 - 8/4/2013, 8:24 AM
And Ben Ulrich would tie it all together, maybe with Jessica Jones - the only problem there being they wouldn't work for the Bugle unless Sony caved.
WYLEEJAY - 8/4/2013, 9:45 AM
@Tainted. I like the way you think.

@Lhornbk. I didn't say for them to sell a he rights. That's not gonna happen. Perhaps you just can't understand what I was suggesting. Let me make it simpler. If Marvel, wants Spiderman to show up in an Avengers movie, they pay Sony, a decent amount of money just to temporarily USE the character in their film. Kinda like how they rented out Kingpin for the Daredevil movie. Sony makes money doing nothing, and all they have to do is reference the Avengers in the next Spider man movie. Something like that IS possible. To say its NOT possible, without proof, is just being pessimistic. Maybe it won't happen, maybe it will. Until someone has proof either way we won't know for sure. But since we already HAVE seen something like this happen BEFORE, and they wanted the Oscorp easter egg in Avengers, there is proof that they are willing to consider it.
WYLEEJAY - 8/4/2013, 11:15 AM
@Darman. This was a well constructed article. I like it if its not obvious.
CharlesLord - 8/4/2013, 12:56 PM
spidey and xmen being in MCU needs to die. the X Universe is just as large as the regular marvel verse so they dont need to crossover. And spidey just needs to stay in his lane cuz i dont want him in avengers. What I think marvel should do is get disney to buy back those F4 rights so we can have a more complete cosmic universe that can include Annihilation Conquest, Thanos Imperative, Infinity Gauntlet, etc
GliderMan - 8/4/2013, 2:40 PM
Huge onslaught?

Warner Bros. are only gonna be releasing one DC film a year that is mediocre compared to Marvel films. Far from huge onslaught.
gamecreatorjj - 8/4/2013, 3:05 PM
Like people always say "c'mon do it for the fans"
Really it would be a mess, I dont want to see spiderman in an avenegers or wolverine. Like even if the rights reverted back, they don't belong on the avengers
dougieisrollingthejays - 8/4/2013, 8:07 PM
Wow, that would be amazing. Sony: Vigilantes who stay hidden. Fox: Mutants. Marvel: Disney. If they could tie this crap together well enough, it would be better than any franchise. The only thing that would be hard is X-men fitting in. Spiderman and Daredevil can stay separate and nobody would care. Because they just take out street level guys, not the world destroying guys like the avengers and X-men. The easiest thing would be find a way to just say the X-men and Avengers aren't allowed to go into each others wars. Then we would have it made. Then make the Last movie like Kang VS the Avengers with wolverine and spiderman.
WYLEEJAY - 8/4/2013, 8:41 PM
@Gamecreator. Umm......yes they do belong. They ARE Avengers. Have been for the last decade. Just cause you don't like it, doesn't make it any less true. They are Avengers, and there are fans that want to see it. Get used to it.
GliderMan - 8/4/2013, 8:55 PM
I'd like to see Wolverine and Spider-Man in the Avengers, but even more so I just want them to take place in the same universe. Alas, that's never going to happen with Fox's jacked up universe.
And I love the X-Men movies. But they crossed a line with Quicksilver.
TheOneAboveAll - 8/5/2013, 3:15 PM
Guys comon all this is easily solvable with one phrase. "Stan Lee is TheOneAboveAll"
He has appeared in every Marvel Movie overseeing everything. They are all part of the same Marvel Multiverse

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