Sony Entertainment Chairman On Reboots And The International Film Market

Amy Pascal, Sony Entertainment Chariman talks reboots (The Amazing Spider-Man)and the importance of the international box office in today's film market. Check out her candid interview that's worth a read.

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By Mark Julian - 10/10/2012

Amy Pascal has been with Sony for almost 30 years and has experienced first-hand, the upheaval of studio trends and staples. In our current era of reboots and remakes, Pascal along with Michael Lynton, Chairman and Chief Executive Officer has managed to churn out a few noteworthy features amidst their tentpole franchises like Spider-Man, Men In Black and James Bond. Check out her interview below with The Huffington Post where she fields a few questions on this very subject.



Shia LaBeouf recently said he was "done" with big budget movies and referred to them as being artless. What do you say to people who tell you there's no art in big-budget movies?
Amy Pascal: I think here we try not to separate something good from something that makes money. That's the way everybody here feels. More than ever, because of social networking and everything else, things have to be good, they have to be good if they're big, otherwise nobody will go.

Why did the world need another Spider-Man movie?
Pascal: Peter Parker is one of the great modern mythological characters, period, in fiction. He falls somewhere between Huck Finn and Holden Caulfield and Hamlet, that's how I think of Spiderman. I don't think of him as a 'reboot' or anything like that. Peter Parker is a fantastic character that questions who to be in the world, I don't think there's anything that's more relevant.

Does she see it as retelling a story that's already been told?
Pascal: I don't see it that way. We told the story with Sam [Raimi] of Peter and MJ and Harry and that saga was finished, and I certainly wanted to talk about Peter Parker and the real identity of Spider-Man. It's very accessible, and good for the studio.

How does she determine what film property is worthy of a reboot/remake?
Pascal: I think you have to figure out what's relevant about the source material, what matters to people, regardless. It's like James Bond, it's no different than that. When the Broccollis [original producers of the Bond films] decide they're ready to make a change, and it goes from Pierce [Brosnan] to Daniel [Craig] and the pillars of the movie changed, it's the same thinking. They wanted something to be more realistic, be more grounded, it needed to feel more in the world that we're living in today. Those were the same questions they asked.

On the importance of the international market nowadays:
Pascal: We're an internationally skewed company. We were very well aware of what a big property "The Smurfs" was internationally. My partner Michael [Lynton] grew up loving The Smurfs, he's got Smurfs memorabilia all around the office, it's really hard to avoid. They are wonderful characters, and one of the things that's resonant about them is that in a world that's very cynical and grouchy, they always see the silver lining in everything. That seemed like a very accessible idea.

Also, these larger movies, specifically, family movies, they tend to do incredibly well overseas. We were really pleased. If you think of "Ice Age" or "Madagascar" or "The Smurfs," there's a huge market for family entertainment internationally.



There's a bit more at the source so be sure to click the source link below to read the full transcript.

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21 Comments
thanos83 - 10/10/2012, 9:04 AM
A Queen among hacks
XxComablackxX1937 - 10/10/2012, 9:08 AM
Please Sony is only motivated by Money, If Spiderman bombed you wouldn't feel the need for another film or Reboot.

An if you care about what's relevant about the source material, Tell that to the 98 Godzilla film you an Tri-Star pulled. You pretty much spat in the face of anything source material related.

She's just saying what she think's people want to hear at-least that's just my opinion. Oh well....
ManofSteel22 - 10/10/2012, 9:08 AM
There has been hundreds of different spiderman comics that retell the same story in different ways,so I don't see why people complain that movies can't work this way too
Inhuman - 10/10/2012, 9:18 AM
hey amy how bout you give spider-man back to marvel studios that way they can do a REAL reboot and use him in the MCU. thanks
SpoonWielder - 10/10/2012, 9:19 AM
No, the reason for the reboot, was that people were tired of Sam Raimi's Spider-man and you didn't want to miss out on your cash cow.
GodzillaKart - 10/10/2012, 9:24 AM
If TASM had bombed, they would have rebooted it again. Luckily, it was good, and we can look forward to many future sequels.
Jollem - 10/10/2012, 9:24 AM
"Why did the world need another Spider-Man movie?
Pascal: Peter Parker is one of the great modern mythological characters, period, in fiction. He falls somewhere between Huck Finn and Holden Caulfield and Hamlet, that's how I think of Spiderman. I don't think of him as a 'reboot' or anything like that. Peter Parker is a fantastic character that questions who to be in the world, I don't think there's anything that's more relevant.

Does she see it as retelling a story that's already been told?
Pascal: I don't see it that way. We told the story with Sam [Raimi] of Peter and MJ and Harry and that saga was finished, and I certainly wanted to talk about Peter Parker and the real identity of Spider-Man. It's very accessible, and good for the studio."

this is why i lol'ed internally at the thousands of posts i read about "unnecessary reboot" and "it's the same story"

it's not the same story. and, "were they never supposed to make another spider-man movie ever again" was something i've said before. give me more spider-man, please
Valandil - 10/10/2012, 9:27 AM
She looks hot.
venkman9993592 - 10/10/2012, 9:29 AM
i think Marvel fans expect constant progression, and no reboots because the comics have an increased dedication to continuity. yea, they throw in a few curve balls here and there, but you can follow a marvel comic book character today all the way back to the 60s and it's the same person in the same universe. gotta love it
jessepostal - 10/10/2012, 9:38 AM
@yoss, I also like the statement "I missed my period but i did the math and it's not gonna be yours" :)
jessepostal - 10/10/2012, 9:49 AM
@yoss, what about "I've got my period, but you can still throw it in my back door" haha ok I'm done :)
jessepostal - 10/10/2012, 9:50 AM
@dat, haha how bout it. Grimmy bitches:)
DarkGrifter - 10/10/2012, 9:55 AM
Shia LaBeouf is the original Amazing Hipster-Man.
Nighmarewalking117 - 10/10/2012, 10:01 AM
I bet she knows nothing about Spider-Man, and like everyone has said,"It was about the money." And if did ever bomb, then that would be the day. I would still like to see an Avengers cross-over though, but I guess its just dreaming.
jaewest215 - 10/10/2012, 10:33 AM
Sometimes I wish that each studio had at least one Steve Jobs personality. The ultimate goal would be to make GREAT products.

Let's stop acting like Marvel Studios make the best comic book movies if they were given control. Some of them in my opinion were average at best:Iron Man 2, Thor, Ghost Rider, Ghost Rider: SoV, Punisher: WZ. The Captain America, Iron Man 2 and Thor seemed rushed just so there could be a tie-in to The Avengers movie.
SCURVYDOG619 - 10/10/2012, 10:40 AM
Meanwhile,as of today,the movie rights to Daredevil are OFFICIALLY BACK AT MARVEL.....

Mazeltov!
Jollem - 10/10/2012, 11:49 AM
@fettastic -

yes, it's a reboot. it's another look at spidey

i thought the suit was cool-lookin

i coulda done with some more connors time

"but his out-of-the-blue plan to turn everyone into a lizard was cliche as hell."

really?!? and not so much "out of the blue"

he's not an ass. he's just not the; "aw. gee, schucks" spidey from the 60's

peter wasn't hurting the CRIMINAL CAR-JACKER. he was just messing with him. peter is just a kid, after all

teenaged high-schooler by day, spider-man by night. i have read many spider-man comics that take place at night

there were people in the cranes because the guy who's kid was saved by spidey had people called up to go to the cranes

i'm assuming there was construction going on in new york
lokibane2012 - 10/10/2012, 12:09 PM
Having only been a significant part of Transformers as far as big-budget films go, Shia Laboeuf is in no place to make any statements that he makes about them.
jessepostal - 10/10/2012, 12:22 PM
@lokibane, only significant in transformers??? The kids been in many big budget movies with big roles. Your in no place to make a statement that he wasn't.
ComicBookKidUK - 10/10/2012, 1:18 PM
SPIDER-MAN HAS A HYPHEN
BAIKINMAN - 10/10/2012, 2:44 PM
This lady is out of touch..... "Rich people".

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