MAN OF STEEL Secures China Release Date, Review Embargo Lifts June 10th
China has emerged as an important international film market, second behind only the U.S. in terms of box office potential. Man of Steel will need the film to do well there to approach Iron Man 3 box office numbers.
For those not keeping up with box office discourse the last few months, China has become the second largest box office market in the world, second to only the U.S. and recently surpassing Japan. To put all this in context, North America spent $10.8 billion last year on film, while China film-goers served up $2.7 billion to film distributors and Japan rounded out the top three, spending $2.4 billion. But China has strict regulations in place for screening films not made in that country and to that end many studios are making special overtures to secure one of the limited foreign film slots. Looper, Iron Man 3 and Transformers 4 are a few recent films that have partnered with Chinese producers and/or released special Chinese theatrical cuts. Man of Steel has made no such gestures but they've still managed to secure a film slot in the important box office country. The Hollywood Reporter analyzes Man of Steel's potential there as being extremely promising as J.J. Abrams' Star Trek Into Darkness will be finishing its run just as Man of Still opens there. Note, Hong Kong operates on a separate distribution regulations from mainland China, Man of Steel will open on June 27th there.
And if you're looking forward to reading more in-depth film reviews on Man of Steel, noteworthy online film blogger Steven "Frosty" Weintraub informs that the review embargo lifts on June 10th. Look for a massive amount of reviews to drop that day (or don't if you want to avoid any spoilers).
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Running Time: 2 hrs 23 min
Release Date: 14 June 2013 (USA)
MPAA Rating: PG-13
Starring: Henry Cavill, Michael Shannon, Amy Adams, Kevin Costner,Russell Crowe, Diane Lane, Laurence Fishburne, Christopher Meloni, Richard Schiff, Harry Lennix
Directed by: Zack Snyder
Written by: Christopher Nolan (story), David S. Goyer screenplay)
"Man of Steel follows the Last Son of Krypton on his epic journey to become mankind's shinning beacon of hope for a brighter future. With the beliefs and values instilled by his adoptive parents Jonathan (Kevin Costner) and Martha (Diane Lane) Kent, a young Clark (Henry Cavill) sets out to find his place in the world. But when the nefarious General Zodd (Michael Shannon) arrives on Earth, Clark will have to choose between being a normal human or Kal-el,son of Jor-El (Russell Crowe) and humanity's greatest protector and champion. Filmed in IMAX and shot in Vancouver, Chicago and Plano, Illinois, Man of Steel will be released on June 14, 2013 by Warner Bros. Directed by Zack Snyder (300, Watchmen) with a screenplay by David S. Goyer (The Dark Knight) the Christopher Nolan (The Dark Knight Rises, Inception) produced feature film will surely be the summer blockbuster of 2013."
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