THE AMAZING SPIDER-MAN Viral Continues; The Countdown Begins For The Next Stage

Yesterday saw the first stage in the "Mark of the Spider-Man" viral campaign wrap up with mysterious packages being delivered to 30 participants across six of the major cities in the US. Hit the jump for details.

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By Josh Wilding - 2/15/2012
Last week, a Twitter account (@markofspiderman) and website (www.markofthespider-man.com/) were set up as part of a mysterious viral campaign for The Amazing Spider-Man. Coordinates were sent out for locations in Atlanta, Denver, Los Angeles, New York, Phoenix and Seattle, leading fans to a backpack belonging to Peter Parker which was full of mysterious objects and clues.





Yesterday saw the six clocks which were featured beneath screens of static on the "Mark of the Spider-Man" website finally reach their countdown, leading to an update with the following message.

So, you’ve found us. If you support us, if you support Spider-Man, now is your time. Follow the Twitter accounts of our operatives in each of these cities. They’ll tell you where to go to uncover the next step. For this pursuit we ask that you please be over the age of 18. Be safe, and good luck. We’re counting on you.


Six more Twitter accounts then appeared for each of the cities and clues were sent out via them all, leading participants (five in each location) to packages containing "For Your Eyes Only" instructions, a cell phone and two black hoodies with the new logo for the movie on the front. Also included was this message.



Keep this cell phone fully charged and within reach at all times. We’ll be contacting you with further instructions. In the meantime, find a friend you can trust. We need you both, remember, you must be 18 or older. And keep a handle on the hoodies, you’ll be needing them. Every hero needs a neighbourhood. We are the neighborhood. Show your support.


Once the 30 packages were secured in all six cities, the "Mark of the Spider-Man" website received yet another update.



All operatives have been selected and are standing by for further communication. Stay vigilant, we will be in touch over the next couple of days. #markofthespiderman


After the various sneak peek screenings across the world were revealed by projections in cities like London, Los Angeles and Rio, it would appear that a viral campaign will continue to play a big role in Sony's promotion of The Amazing Spider-Man. So, what's next? Stay tuned to CBM for updates and be sure to let us know whether you were involved with this viral by sounding off with your comments in the usual place.

STARRING:

Andrew Garfield as Peter Parker/Spider-Man
Emma Stone as Gwen Stacy
Rhys Ifans as Curt Connors/The Lizard
Martin Sheen as Uncle Ben
Sally Fields as Aunt May
Denis Leary as George Stacy

RELEASE DATE: July 3rd, 2012.


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13 Comments
121 - 2/15/2012, 7:33 AM
This sounds pretty cool...
EdParker - 2/15/2012, 7:36 AM
oh yeah
EdParker - 2/15/2012, 7:37 AM
I think grif works for marvel
Viking - 2/15/2012, 7:38 AM
@grif your life is shit. And your face is shit and your mothers face is shit and her mother before that etc.... You will burn in hell for all of your sins.
thetrojan - 2/15/2012, 7:42 AM
fun fun fun,all adds to the secret agent angle with his missing parents dontchathink!

What a summer of fun we are in for.
SpiderHyphenMan - 2/15/2012, 7:46 AM
whoa, shit just got real
FrankieDedo - 2/15/2012, 7:48 AM
@Viking shut the [frick] up asshole GRIF IS THE [frick]ING MAN!
ScottPilgrim - 2/15/2012, 8:00 AM
How do I get my hands on that hoodie????
XxSnakeProxX - 2/15/2012, 8:05 AM
i have to say,this marketing is damn awesome.

@ScottPilgrim
apparently,you'll have to rob Peter Parker.good luck with that ;P
ScottPilgrim - 2/15/2012, 8:44 AM
@XxSnakeProxX That can be arranged, I will fight him and I WILL WIN ! ! !

MEGA ULTIMATE CROSS OVER BATTLE ! ! !
IDKwhatToChoose - 2/15/2012, 8:49 AM
Preview for this movie in 3D looked dope. I am def. gonna see it.
thewolfx - 2/15/2012, 9:07 AM
@Viking


you mad bruh
JackDexx - 2/15/2012, 1:28 PM
Ya i saw this on MTV news. This is some damn fine advertising. new, interesting, and exiting. This is how big movies should advertise.

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