PRESS RELEASE: Amazon Announces Plans To Acquire ComiXology

ComiXology has revolutionized the comic book and graphic novel industry by delivering a cloud-based digital comics platform (which also powers the apps run by the likes of Marvel and DC), but will the company take a turn for the worse or better now that they've been bought out by Amazon?

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By Josh Wilding - 4/11/2014


Amazon.com today announced that it has reached an agreement to acquire comiXology, the company that revolutionized the digital comics reading experience with their immersive Guided View technology and makes discovering, buying, and reading comic books and graphic novels easier and more fun than ever before.
 
“ComiXology’s mission is to spread the love of comics and graphic novels in all forms,” said David Steinberger, co-founder and CEO of comiXology. “There is no better home for comiXology than Amazon to see this vision through. Working together, we look to accelerate a new age for comic books and graphic novels.”
 
“Amazon and comiXology share a passion for reinventing reading in a digital world,” said David Naggar, Amazon Vice President, Content Acquisition and Independent Publishing. “We’ve long admired the passion comiXology brings to changing the way we buy and read comics and graphic novels. We look forward to investing in the business, growing the team, and together, bringing comics and graphic novels to even more readers.”
 
Founded in 2007, comiXology offers a broad library of digital comic book content from over 75 of the top publishers as well as top independent creators. Following the acquisition, comiXology’s headquarters will remain in New York.
 
Terms of the acquisition were not disclosed. Subject to various closing conditions, the acquisition is expected to close in the second quarter of 2014.


Don't panic though, as the ComiXology we all know and love apparently won't be going anywhere, and their role as part of the Amazon family should actually help to improve the service, perhaps making it bigger and better than ever before. In a statement released on the ComiXology website last night, David Steinberger, co-founder and CEO, had this to say:

I’m very excited to share some big news with you: we have just announced that comiXology is becoming a part of the Amazon family!
 
More than seven years ago, John D. Roberts, Peter Jaffe, and I set out to connect people to comic books and graphic novels they’d love, and we’re so excited about how far we’ve come. Thanks to the books we are privileged to present and the platform we created, there’s access to more diverse content than ever, allowing all readers to enter the amazing world of comics.
 
We have long had the goal of making every person on the planet a comics fan. With Amazon’s help, this crazy goal is more possible than ever before. With the Kindle, Amazon has shown a passion for reinventing the reading experience, just like comiXology has shown for comics and graphic novels.
 
ComiXology will retain its identity as an Amazon subsidiary and we’re not anywhere near done “taking comics further.” We are confident that – with Amazon by our side, who shares our desire for innovation and a relentless focus on customers – we’ve only just begun.
 
We wouldn’t be here without you, our customers. Thank you. The best is yet to come!

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31 Comments
Bl00dwerK - 4/11/2014, 2:23 AM
Good deal, I guess, but I like my comics in print...
charlie2094 - 4/11/2014, 2:35 AM
Interesting! I use Comixology every week, brilliant service, think this is a good thing.

Sure the actual service probably won't change that much, if anything, having Amazon behind it could bring it to even more people and help improve it
Knightrider - 4/11/2014, 2:36 AM
I like the experiments both DC and Matvel have tried with digital comics. Would like to see both companies push those element on their digital exclusives.
BlairTheWalrusBear - 4/11/2014, 2:43 AM
Does this mean Wonder Woman would be advertised on there a lot more on ComiXology?

Since she's an Amazon Princess,I'll leave.
smell - 4/11/2014, 3:11 AM
The app is rubbish on the kindle
loki668 - 4/11/2014, 3:50 AM
@BlairTheWalrusBear







NoAssemblyReqd - 4/11/2014, 4:28 AM
Oooh. I hope this means my Amazon Prime membership will have a new use.

Since I prefer to read at night in bed, I only read digital now, though I still get the print version. I use the code and bag up the book immediately. I consider it a "Free Print Copy."
HugoStrange87 - 4/11/2014, 4:36 AM
Physical comics are still better but I still have over 100 issues on comixology.
Ruhail - 4/11/2014, 4:50 AM
W.E the only Digital comics I want are the annihilation and 08 GOTG run.
ndwwrestler2 - 4/11/2014, 5:13 AM
@BlairTheWalrusBear It's OK Bud, I see what you did there.


I've never really read comics in digital before, I might try it one day.
MsDarkPhoenix - 4/11/2014, 5:19 AM
Tbh, most of my comics are in digital form. I do prefer the printed comics but I have to wait very long until they release them here so I get the digital issues instead and then I buy the graphic novel if I want to.
ndwwrestler2 - 4/11/2014, 5:27 AM
Actually now that I think about it, all of the comics I own are Graphic novels. I've always had an issue with just getting a comic that was 20 pages long (I'm trying to remember how long), when I could simply get the whole collection.
Super12 - 4/11/2014, 5:39 AM
I didn't start reading comics till my college days, so all of mine are digital through Comixology. I can see why buying the actual book would be better though
NoAssemblyReqd - 4/11/2014, 6:12 AM
My only issue with the Comixology app when I first tried it is that it defaults to the full page view. As a result, newbies think that they have to pinch and expand and jump around constantly to read the comic -- when really all they have to do is double-tap the first page, and then the app will guide them *panel-by-panel* with just a swipe.
QuestiontheAnswer - 4/11/2014, 6:19 AM
I only buy trade paperbacks so. . .
ndwwrestler2 - 4/11/2014, 6:23 AM
@QuestiontheAnswer Same here. The only hardcover graphic novel, I've ever bought was "The Thrawn Trilogy" and that's only because that was all they had.
NoPhucksGiven - 4/11/2014, 6:55 AM
I only buy graphic novels because valar morghulis.
xBlaze96x - 4/11/2014, 7:23 AM
Well, that's cool. I use Comixology a lot, reading Kick Ass 3 at the moment on there. Good app!
RajunRemyLebeau - 4/11/2014, 9:06 AM
I use Comixology and Amazon, so it will be nice to maybe use my giftcards for digi comics.
RajunRemyLebeau - 4/11/2014, 9:07 AM
ALSO, my amazon rewards card gets 3x points on amazon purchases, so I can get more bang for my buck now.
GURILLAPUD - 4/11/2014, 9:45 AM
I wonder would they combine accounts for prime and comixology. Comixology works great on my Ipad.
YoungThanos - 4/11/2014, 10:11 AM
Amazon Princess....Haha!
YoungThanos - 4/11/2014, 10:21 AM
I like Amazon so if this combines with my Kindle App I'll be buying books much more frequently.

Being able to using Amazon gift cards for both would be a plus as well.
Mercwitham0uth - 4/11/2014, 5:42 PM
Meh. I'm sticking with print.
case - 4/11/2014, 5:54 PM
I'm a total convert to digital. I use comixology all the time. After storing boxes upon boxes upon boxes of hard to give up comics, and even trying to sell as many more boxes and runs - it's just too much space for me. I know there's no value in a digital comic, but sometimes you just have to choose your battles...
case - 4/11/2014, 5:55 PM
And as long as they don't give up control, I think this is a pretty good match.
MarvelMainEvent - 4/11/2014, 6:52 PM
I like this a lot. Although I have thousands of comics in print & prefer it that way, I'm an Amazon Prime member and would love to read anything I want as part of the service.
SugarYumYum - 4/11/2014, 8:53 PM
Love amazon and I prefer digital comic format so this is a perfect marriage to me.
miklonus - 4/12/2014, 1:18 AM
I'm glad this article is here because I've been thinking for the longest that if the comic industry wants to sell mroe comics, then they should do what Netflix has done and make comixology available on video game systems.

There's a reason most people on PlayStation 3 use Netflix. They would triple their userbase easily/instantly over-night if they did it.

Because then, just with Netflix, people can watch or view comics on their t"V" instead of watching/viewing them, in print, or on a computer or mobile device.

If you ask me, next best thing to print and tablet is tv when viewing comics.
JakMax - 4/12/2014, 5:25 AM
Only a schmuck would see this as a bad thing...oh wait...it's the writer..nevermind.
asaka - 4/12/2014, 2:01 PM
Ugh... I only hate this because Amazon treats their workers almost as bad as Walmart. Otherwise, I don't care too much. Buying comics digitally is my preferred method so I can read whilst travelling and not have to carry a ton of trades.

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