It was kinda funny when I was at the filming of Cap 2 in DC, and non-movie-fans would walk by and ask a crew member what movie was being filmed. "Freezer Burn" was always the answer, and the people would lose interest. Of course, the dozens of us in-the-know fans who were there would just chuckle. So these silly production names do filter out the non-fans when they're filming on location, apparently.

Makes sense. They are pretty much working for a new 'Start Up' company on every movie.

@TheDailySuperHero You forgot 'Thursday Mourning' for Thor: The Dark World, LOL

I'm pretty sure the production company is also part of the Hollywood financing trick where they loan themselves money that they are always trying to pay back resulting in the movie never becoming "profitable"

Hey it's smart, you gotta hand it to them. And those working titles always tell us something about the movie in some ways. Frost Bite (Cap being frozen), Group Hug (A big group coming together)...now GOTG...I'm having a tough one with Full Tilt

I'm more interested in the production company names. Vita-ray is related to Cap. Of course Asgard is related to Thor. So how is 'Infinity' related to GotG? GEMS

Thor was 'Manhattan' - Revenge/Return of the Jedi was 'Blue Harvest'... it's studio tradition. Also Marvel go way beyond just the initial film title as far as hinting at what's being filmed! - Capt. A TFA' s production company was called 'Vita-Ray Productions'!.

@HouseofEx...- I think you may be on to something. If you have read any of the more recent GOTG comics this sounds like something in reference to passing through a wormhole or alternate reality travel. Heck, it could be a referring to a hijinx-filled gravity on/off scene as was done on the space station in the 80's GI Joe cartoon.

This isn't just Marvel Studios. Every Hollywood studio sets up some bullshit LLC company for each movie. It's all a part of a scheme in the industry called Hollywood accounting. Google it sometime.

Infintity doesn't really have to be related the the IG. It could just be a reference to the abstract character, that is the representation of the entire marvel multiverse. A being made of all the galaxies, marvel cosmic, GoTG it all fits.

Oh, full tilt. LOL, I thought it said "Full tit" :P

Who cares.

Iron man 4 electric boogaloo

I work in the film industry in LA. I do lighting. I worked on TDKR, avengers, inception, CATWS etc.

Its as simple as this. Its hard enough to make a massive movie without hordes of fans lurking. It becomes downright impossible to do so when every tourist and fanboy this side of vegas wants to see an action sequence occur and then start bitching about how long we take to do them because they have tickets for the el capitan that night.

The running joke that most crew members say when asked what we are shooting is "Mayonaise Commercial" simply because thats the most boring thing we can think of that virtually no one will ever want to stay and watch.

I may sound elitist and snobby, but do you have any idea how hard my job is? i lift my body weight in copper cable 300+ a day and walk it 100 feet. Try going to the gym and lifting weights for 12-16 hours straight, all while every one in the gym is asking you "so... whatcha doing?" "oh nothing really. i just thought it would be fun to slowly develop scoliosis and have 75 year old knees on a 30 year old mans body."

thats why we try to shoo away onlookers.

individual LLCs are common in most movie houses, not just Marvel. you can find the LLC name at the very end of the credits in most movies. this is done for many reasons, but I imagine the most important function of this is to keep the individual movie budgets and profits straight. with a corporation like Marvel that makes more than just movies, it is important for them to be able to differentiate where there are spending money and what is making them money. for instance, toy sales for Captain America and Captain America 2 are still sources of income, but they come from different marketing budgets, so they must go back to the different LLCs created for each production.

like, Tim Burton isn't going to get Christopher Nolan profits even though they were both selling Batman.

as far as if an employee gets hurt - that's when it gets more complicated. it would depend on union agreements, contracts, who insured the movie, or even whoever holds the completion bond. but it's not likely that they aren't doing this to skip out on insurance payouts.

yeah, and working titles, also done by nearly every house for nearly every production. it's just to keep the pandemonium of a hollywood shoot to a minimum. sure there are many ways to find out the name of the movie you are waiting for, and of course that working title is going to be leaked, but when average people see lights and cameras and trailers, they'll stop and ask even if they don't care, just so if it is something exciting they can tell their friends - that's just the way people are.