COMICS: Avengers vs X-Men Is MARVEL's Biggest Marketing Push Ever
MARVEL's next big event is reported to be the biggest marketing investment they have ever made, utilizing various forms of media.
Avengers vs. X-Men has rolled out plenty of images of various heroes engaging in battle, but it appears this is just the tip of the marketing iceberg. Marvel Senior VP, David Gabriel, spoke with ICV2 about what the company's plans are.
This is the biggest marketing investment that we’ve ever put into a series or an event. You’ll see that online, through social media, and there’s going to be a radio and television component as well.
There was no specifics about how Marvel will use television to promote the event, but it was stated that Marvel sister companies ABC and Disney XD were among the channels being tossed around.
The marketing campaign will run the entire length of the twelve issue series.
They’re actually treating every issue as an event, because there’s a different fight going on in every issue, and I’m told that they are pushing every single issue through all twelve issues. The story itself has three acts, and each of those acts has a natural marketing hook to it, so they’re pushing those as well. We’re making a concentrated effort like never before to get whatever we can out there.
So, what do you think? You've got an idea who's fighting who from previous images and what we can expect. Think this will pay off? Sound off below!
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