My Problem with Marvel NOW!

Why Marvel NOW! is not such a great idea

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By BB52 - 11/17/2012


Marvel NOW! is a company wide "relaunch" in order to gain new readers to an easily accesible format and to introduce them to the comic based form of popular characters such as Captain America, Iron Man and the Wolverine. Of course, you guys already know that and I'm going to tell you why its initially a bad idea that is being poorly executed. Let me start at the beginning.



Avengers vs. X-Men is the event leading into Marvel NOW!. Just for recap, its essentially the Avengers and the X-Men vs Cyclops and his cronies for the command of the Phoenix Force and decide how to use it. In the end the Avengers "win", but ultimately Cyclops is proven right. Avengers vs. X-Men was not bad, but was all action and relatively no substance. To me, it just showcases Cyclops's new attitude and make people remember that Hope Summers was a character. But, in order to a lot of Marvel NOW! to make sense, you will have to have picken up the whole AvX run. So, the new reader aspect is not going to work very well. The whole thing about Marvel NOW! is the new status quo that results from AvX. Now, Marvel NOW! is not a reboot of the whole universe, but just mainly a relaunch of many titles.

Because of this, the new readers Marvel wants to gain may be confused about pre-existing conditions. For example, why is Cyclops working with Magneto? Aren't they arch-enemies or something? Where is Professor X? He is the main character of X-Men: First Class! Is that Iron Man in space? Wolverine and Captain America together?? I thought Havok was a moody teenager that has weird red hula hoops for a power? WHAT IS ALL THIS? Now, I know this sounds like an obnoxious rant, but these are all things that Marvel should've considered before this. New readers, and many old readers, don't want to have to do a lot of research before getting a book. Just buy it, read it, and have fun.

My last problem with Marvel NOW! is that it isn't happening all at once. In fact, it's kind of taking a while. One of Marvel's flagship titles (Guardians of the Galaxy and possible Uncanny X-Men) are being released in February. DC's the New 52 got it. Do it all at once people! By the time GoTG comes out, Uncanny X-Men will already be close to issue 10 (correct me if I'm wrong, I'm not sure if its bi-weekly or not). What if you want to pick up both? Well, looks like you're gonna have to spend all that money on getting previous issues. If I was doing it, I'd do what DC's the New 52 did. For one week, I'd release the main flagship title, which is Uncanny Avengers, and possible the last AvX book. I know that's kind off what they did, but then for the following weeks in the month, release all other titles, don't hold off on so many titles. I would also cancel all the pre-existing books before this special 2-book week.

So, if you think this is annoying or really like the Marvel NOW! initiative, that's fine. I'm just saying what on my mind. Weigh in if you want! Thanks for reading.

Read more at http://www.comicbookmovie.com/fansites/jacksonwright/news/?a=70219#ZysMxLizhP5j0zqT.99
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14 Comments
Deadpoolwithcomicsans - 11/18/2012, 7:24 AM
My only problem with MARVEL NOW! is it misses out on the perfect chance to do a reboot of the original universe that stays true to it.

I really feel that was something that was necessary

Mainly it's like this, with 616 introducing new superheroes every year or so, it was basically, "Oh we forgot to mention this guy from weapon X", so rebooting the universe would be a perfect chance to introduce all Marvel super heroes and villains at once. Plus that way they wouldn't have to get rid of Peter Parker
Spideyguy94 - 11/18/2012, 11:10 AM
@LEVITIKUZ It's not a reboot though, It's a relaunch. The continuity is the same, They're changing and swapping most of the creative teams which is a good thing.
ArtisticErotic - 11/18/2012, 12:23 PM
It's not a reboot but it's obviously piggy backing off DCs new 52. I mean it's no coincidence Marvel decided to do this "Relaunch" a year after the new 52 hit.

They can say whatever they want but Marvel Now is just a more watered down version of the New 52.
KarlRobinofEarth2 - 11/18/2012, 7:59 PM
Say what you want about the idea itself, I have bought have and loved every NOW! Title and they are all on par with their predecessors, and without a lose of continuity who cares what they call it?
Asterisk - 11/18/2012, 9:39 PM
I still maintain that they should've just rebooted it.

I was expecting to be annoyed with this article, but you actually made a lot of good points.
xcrementus - 11/19/2012, 7:24 AM
would you really want all the old stories wiped away?

From what i've heard, it seems like the New 52 has scrapped some cool stories, changed details about characters etc. If anything, doesn't that cause more confusion than fix things? Plus there's the Batman/Green Lantern old stories that apparently DO exist, while other characters' don't.

I like that Marvel's history happened. Now there's just jumping on points for people, to take advantage of the MCU's popularity. From a business standpoint, it had to happen now.

Also, the New 52 really pushed writers and artists on a tight schedule. there's been quite a few writing changes already (on SUPERMAN of all titles, you'd think they'd lock him down first.)
the staggered release dates makes sure everybody's got their crap together. Alonso mentioned the writers have taken these gigs for at least a year, more likely two.

wakem105 - 11/19/2012, 12:08 PM
Marvel NOW! was unnecerssary. Marvel should have just done a real conclusion to AvX and let the universe carry on
dezdigi - 11/19/2012, 1:12 PM
Something you failed to mention about both DC and Marvel is the idea of these reboot/relaunches being a marketing platform for feature films.
DC is obviously not as heavy handed about it, especially because they only have one film in the works.
But Marvel is obviously tailoring NOW to the MCU. Good for business but is it good for comic readers?
xRelentlessx - 11/19/2012, 5:21 PM
I only read Elektra, so I'm just lookin' forward to the new Thunderbolts ^^
gamecreatorjj - 11/19/2012, 6:26 PM
@avengers12, how is it people can take anything and turn it into a war between the 2 companies?
Bandido - 11/19/2012, 7:37 PM
As a new reader I have greatly enjoyed the Marvel NOW! Titles I have: Uncanny avengers, all new xmen and indestructible hulk

I can see why long time readers might be sort of annoyed by it but u gotta think of it as creative musical chairs and NOT a reboot. Gives other creators a chance to try new things and you gotta admit that some of the upcoming titles sound badass!

DC titles I read:
Batman
Detective Comics
Swamp thing
Talon
Batgirl

Marvel titles:
Uncanny Acengers
All new xmen
Indestructible hulk
Hawkeye (I wanna get this one SOO bad)

Titles I want so bad but I am broke!
Hawkeye
Captain Marvel
Animal Man
Justice league Dark






BB52 - 11/21/2012, 10:21 AM
@HalloweenJack

basically the only reason cyclops wants the phoenix is to bring on a new wave of mutants, but the avengers thought it was going to destroy the world. in the last few pages of Avengers vs X-Men 12 the phoenix brought on new mutants, so cyclops was right in theory, but was very wrong in execution
JorEllinator - 11/28/2012, 11:28 AM
@Halloweenjack, no one cares about anyone's opinions, Scott's right about anything. Like Batman can do anything, because he's the Mother (Frick)ing BATMAN!
parkerray - 11/30/2012, 2:42 AM
Still trying to catch up on AvX, but I'm so frickin glad this is not a reboot. Still trying to recover from Brand New Day. If I had to choose between Rosie O Donnell or AIDS needles in my bed and a Marvel reboot, it wouldn't be an easy choice. Probably go with the needles.

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