Immortals Will Win the Weekend Box Office & Beat Expectations

The R-rated film that stars Henry Cavill, was expected to bring in $25 million this weekend, but Friday's estimates have been as high as $15 million. Click the jump for the new projections.

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By nailbiter111 - 11/12/2011


The Hollywood Reporter:
Relativity Media's R-rated action-epic Immortals, headlining Henry Cavill, is on course to top the Friday box office with $13.5 million to $14 million, putting it course to gross north of $33 millon for the weekend if business stays strong.


Box Office Mojo:
Immortals opened to an estimated $15 million on Friday, which is a little over half of 300's $28.1 million start. It's also down from Clash of the Titans's $26.1 million opening day. Both of those movies had the backing of major distributor Warner Bros., though. Immortals, on the other hand, is from upstart Relativity Media, and its debut easily tops Limitless's $6.6 million to set a new opening day record for the company. Immortals will ultimately claim first place this weekend with anywhere from $33 to $38 million.


The independent film studio, Relativity, must be breathing a sigh of relief once the Friday numbers came rolling in. I'm sure a few execs were a bit nervous after seeing their big action flick getting panned by critics. The movie has gotten rave reviews for its visual look and Henry Cavill's strong performance, but the movie is getting hammered for its gratuitous violence and poor storytelling. It currently has a 38% percent freshness rating on rottentomatoes.com.

A strong opening like this should help the movie along it's march to profitability. The movie's budget could be as low as $110 million as the studio has stated, or as high as $150 million as an insider has revealed to hitflix.com.

The Hollywood Reporter says insiders at Relativity needed the film to open with at least $25 million for the company to feel as though it made a good investment. Now all they have to do is figure out how to attract more females to Immortals since tracking shows that Males made up 60 percent of the audience. And 70 percent of the moviegoers were under the age of 35.

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23 Comments
poop23 - 11/12/2011, 11:28 AM
Is their any other good movies this weekend worth beating in the box office? Im not too surprised
Nick56 - 11/12/2011, 11:39 AM
Not sure about this one. The story/acting/action seems good but the look of the film looks really fake and kinda crappy. I know its very unique but it doesnt mean its good. Maybe ill just wait for the dvd....
ALmighty1080 - 11/12/2011, 12:03 PM
havent seen it yet but still plan to.
TheShadowOfSuperman - 11/12/2011, 12:03 PM
The movie was breathtaking.
Greengo - 11/12/2011, 12:21 PM
Its was ok.

It had it's moments.

I think it would have been better had they stuck to the original mythology instead of creating their own.

And what was up with that betrayer? What a worthless character that guy was.

And I wish they had a real minotaur instead of a guy with a barbed-wire cow head on.
kurekurcubic - 11/12/2011, 12:24 PM
actually the budget is 75 million $
ecksmanfan - 11/12/2011, 12:45 PM
Story is weak, acting is decent (save for a few) but the visuals are incredible. Keep you expectations lowered a bit and you will enjoy it.
tracydavis001 - 11/12/2011, 12:46 PM
Just saw it , not bad, I thought Henry Cavil did a great job and it was entertaining !!
ComicBuzz - 11/12/2011, 12:52 PM
Erm, what was it up against? Nothing very much.
headlopper - 11/12/2011, 1:46 PM
Got back 45 minutes ago.
1) The costumes and freaking cool as hell.
2) The chicks are really hot.
3) The final battle had my heart pounding.
4) The action sequences/battle scenes where cool and well choreographed.
5) the chicks were HOT! (oh, said that)
6) Story's a little cliched, but not bad.
7) Acting was relatively solid.
8) Weakest part of the movie...? Had to be the dialogue.
Some of it was downright corny.
9) Music score was exciting and helped carry the pace.
10) I recommend seeing at the matinee price.(early shows, the tickets are cheaper before 2:00).
The End.
headlopper - 11/12/2011, 1:58 PM
BTW, did anyone else see that trailer for 'Act of Valor' about Navy Seals?
Sheeee**! That movie looks like it's gonna rock!
superbatspiderman - 11/12/2011, 2:00 PM
I would rather see J Edgar. That movie looks really good.
Facade - 11/12/2011, 2:17 PM
This movie is destine to fail, the demographic for this movie is limited to young men/teenaged boys.
CelluloidDreams - 11/12/2011, 2:19 PM
As with any 3D feature, going to a theater that presents such films correctly (namely, adjusting the lamp to a higher output to compensate for lost in brightness due to wearing the glasses)is essential.

Once you find such a venue for seeing Immortals, you're in for a feast for the eyes.

With this movie, 3D is used more to enhance the apparent depth of Tarsem Singh's luscious compositions than to wow the viewer with IN-YOUR-Face !!! tricks.

(something that the latest Harold & Kumar flick delights in spoofing, by the way)

With fantastic fight choreography...love how there's a definite difference in the martial arts styles of the gods as opposed to how the humans fight...and a rousing score, Immortals is on a whole 'nother palette than Snyder/Miller's "300".

Definitely worth seeing on a big (well-lit) screen.
pro346 - 11/12/2011, 4:04 PM
@fartypants wasnt that the demographic for transformers and look how that done and im pretty sure the budget was 75 mil on track to make back half its budget already.
Bandrews1 - 11/12/2011, 4:23 PM
I saw it today, and I thought it was pretty good but nothing special or anything. The acting, visuals, and action, and music were all good but it could have been so much better if it had a story line, but I still recommend it.
MaddMonkk - 11/12/2011, 4:56 PM
farty pants? really you're name is fartypants, you are one carzeee mammy rammer! well done
This movie reminds me of sucker punch and I hated sucker punch. I'll wait and download it later.
113 - 11/12/2011, 7:24 PM
I really wanna see this. Mainly for the visuals and too see Henry Cavill act. I think if he has a good performance in this it will psych me up for his performance as Superman
ladder7 - 11/13/2011, 10:54 AM
I SAW IT LAST NIGHT THIS MOVIE WAS AWSOME IM GONNA GO SEE IT AGAIN I SAW IT ON REGULAR SCREEN NOT MUCH OF A FAN OF 3D AFTER WATCHING CONAN THE BARBARIAN ON 3D IM A LITTLE CAUTIOUS I REALIZED IM NOT GONNA WASTE MY MONEY ON 3D ANYMORE UNLESS I HEAR A CERTAIN MOVIE IS WORTH WATCHING BEEN DISSAPOINTED WITH MOST MOVIES THAT ARE IN 3D ANYHOW.
headlopper - 11/13/2011, 11:36 AM
@ladder7- 3-D sucks! I hate 3-D! It's just a novelty gimmick to increase profits.
Moreover, it distracts from the immersion effect while watching a film. I phuquing hate it!
Never have watched one...never will.
Brail1975 - 11/13/2011, 2:40 PM
Good movie. It had problems but all in all a good action flick. Worth seeing. That last scene of them fighting in the sky was AWESOME!!!!!!!!
cjkalel - 11/13/2011, 4:38 PM
Good freeakin movie its hard to hate on haters
SuperDan89 - 11/13/2011, 5:24 PM
Yay for Superman?

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