EDITORIAL: Are THE AVENGERS Making Comic Books Popular Again?

With the mega-hit of Joss Whedon's super hero epic, will we finally enrapture the pop culture again?

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By Asterisk - 5/7/2012
When leaving my second viewing of The Avengers, I heard a group behind me (and they were non-comic fans) come to a conclusion that they would head to our local comic shop and buy some Avengers comics. This had me thinking.

In the 80s and 90s, comics were all the rage. People would buy them left and right, for the stories and for collector value. But in the 90s and early 2000s, something changed. Nobody was buying them anymore. I only know a couple people who have the slightest inkling of what is currently going on in both the Marvel and DC Universes. But why? The movies, especially Batman and Spiderman, have been very popular and money making. There is no reason that after all these movies we still are viewed as a lower art form. I feel the winds of change with the man (more like GOD) known as Joss Whedon.

Believe or not, Joss Whedon is probably the only comic writer (maybe with the exception of Frank Miller) who is a household name. His Buffy the Vampire Slayer, Angel, Firefly, and Dr. Horrible are all very popular, and have regular viewers on Netflix. And the thing is, he's a comic book writer. He considers himself that. He knows that comic books aren't popular anymore, but he feels that he can change that, and he HAS been for the past 10 years. And it's taken him a while, but I think he's finally done it.

People WANT to know more about these characters when they leave the theater for The Avengers. They want to see the further adventures of Hawkeye, or Black Widow, or the Hulk. My MOM, for god's sake, wants to dig into my comic collection. The Avengers is pretty much a comic book put to a screen, and people want more of that. That mysterious figure, entranced with Death in the credits of the film? People want to know WHO that is! We all know who it is of course, but I think we are going to see a huge wave in comic sales in the coming months. What MARVEL and DC need to do is keep peoples attentions. Keep stuff like AvX and The Trinity War going. This is it. This is the biggest success we've had as an industry. Let's keep it that way.
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8 Comments
MarsivNayr - 5/7/2012, 9:32 AM
I now know that shwarmas are awesome.
RidiculousFanBoyDemands - 5/7/2012, 9:37 AM
I'm going to have to say no. You will see a spike in Avengers comics numbers similar to what you saw in Batman comics when TDK came out. But in a few months it will revert back to normal.

Google has sufficed for most people I have talked to to figure out who Thanos is. Comics are a niche market now, and it's going to take a lot more than a really great movie to change that.
TonyChu - 5/7/2012, 10:08 AM
I don't see why comic book companies don't do what Spiderman 3 and X men 2 did, and give out free comics on opening weekend. That would be a nice way to get non comic book readers to dip their feet a little in the water. There are so many ways comics can get back to the popularity they once were. There are so many mediums of entertainment you can promote your comics its uncanny. Heres a list;
- bring back comics to grocery stores and gas stations. (When I was a kid that was the sole reason I volunteered to go with mom to the store.)
-Get ads on television. Instead of Marvel and DC promoting their ads on just their sites, pay a little more for tv)
- Gets some posters on the subway system and billboards. People use the subway all the time and they need something to read for those long trips. So lets get them interested in comics.
-Get more comics stores. Its uncanny that the fact I have to take almost a two hour drive to my nearest shop.
TonyChu - 5/7/2012, 10:26 AM
@ blackandyellow Its not the clothes that make the man.
JonasWepeel - 5/7/2012, 11:29 AM
@TonyChu

AGREED! But I would add to the list: make comic books more affordable!

TonyChu - 5/7/2012, 12:13 PM
Yeah dude $3.99 is pretty steep. I did not have a problem with it at first but after bills start coming in, its gets annoying. Especially when all of the good comics are that price.
golden123 - 5/7/2012, 2:17 PM
If more people read comics, then comic prices would go down!
superotherside - 5/7/2012, 3:37 PM
I hope so!

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