Tarsem Singh "Really Angry" At The Trailers For MIRROR MIRROR

Tarsem Singh "Really Angry" At The Trailers For MIRROR MIRROR

The director of the upcoming movie, which stars Julia Roberts, Lily Collins and Armie Hammer, reveals that he's not at all pleased with how Mirror Mirror has so far been portrayed in the somewhat cheesy trailers.

Talking to Digital Spy, Immortals director Tarsem Singh has revealed that he's not a fan of how Mirror Mirror has been so far been promoted by the studio. When it was first released, the trailer was met with a fair amount of ridicule; Singh however doesn't believe that this reflects the quality of his take on Snow White. "I'm really angry at the trailers. I'm a director, I guess, so I always get pissed at them! The movie looks fantastic and the trailers look so hammily off."

"The posters are okay," he added. "[T]hey're still neutral, but we're trying to get the film out there so people don't judge it by the trailer." As for how much involvement he had in the creation of the trailers, the director revealed: "I backed away from it a bit. I fought that fight on Immortals and I found that I was taking my eye off the movie. I said I'll fight for the movie, but marketing can fight for how you want to sell it."

He did however point out that unlike Snow White & The Huntsman, his take on the iconic fairytale character is indeed catered towards a younger audience. "That was the only way we could go," Singh said of the decision to release the film before its gritty rival and outside of the summer blockbuster season (which stars Kristen Stewart and Chris Hemsworth). "They could probably afford to go second, we couldn't afford it - they're close to double our budget."


Lily Collins as Snow White
Julia Roberts as Queen Clementianna
Armie Hammer as Prince Andrew Alcott
Nathan Lane as Brighton
Sean Bean as The King

RELEASE DATE: March 30th, 2012.

Posted By:
Josh Wilding
Member Since 3/13/2009
Filed Under "Fantasy" 3/3/2012 Source: Digital Spy
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ScottPilgrim - 3/3/2012, 4:20 PM
everything about this movie looks like toss compared to Snow white and the huntsman even though it has the emotionless vacuum which is Kristen 'I never smile' Stewart
TheProfessional - 3/3/2012, 4:26 PM
@TSA - Dude it's been said by so many other people on here, there have been so many different forms of snow white, comics being one of them.

If you think it'll bomb why are you even clicking on the article, just ignore it.
jokerharleylove - 3/3/2012, 4:31 PM
I love how he is blaming the trailers for the god awful P.O.S. movie! Guess what's in the trailers..... footage of the movie you shot! It's your fault for making a cheesy version of Snow White! So therefore the trailers gonna be cheesy as well. It will probably only do good the first like 2 weeks its out is my guess.
CherryBomb - 3/3/2012, 4:45 PM
This is gonna be a cute, fantasy family movie (:
I love the classic Disney Snow White tale and this is as close as it is, so this is great.

I'm looking forward to SW&TH too (:

in a perfect world Lily Collins would be in SW&TH and Lucy Hale would be in this movie.

PartyHard - 3/3/2012, 4:46 PM
Immortals was terrible.
95 - 3/3/2012, 4:47 PM
Right... Too bad they couldn't sugarcoat a shit movie, eh Tarsem?
CherryBomb - 3/3/2012, 4:49 PM

@jokerharleylove 'cheesy' - I'm sure the animated Disney version was cheesy, infact all of the classic Disney movies were cheesy and they were timeless classics. You can probably say every children's film is cheesy because that is what children want.

Is there something wrong with that?
Oarsis - 3/3/2012, 4:54 PM
@CherryBomb....I agree with you

I don't think this is supposed to be action, by any means, like Snow White and the Huntsman.
This is a comedy, obviously...Which does not really make it cheesy, just different.

I am excited for both, honestly...But, SW&TH looks better.

I think Lily is the perfect Snow White.
And, Emily Broning and Sarah Bolger would also be great...But, they would definitely lean for SW&TH, not this...
I say, give both a chance!
Oarsis - 3/3/2012, 4:54 PM
ScionStorm - 3/3/2012, 4:55 PM
After Immortals, absolutely no interest in Singh's next movie.
Oarsis - 3/3/2012, 4:59 PM
I wish Sarah Bolger would have been considered for the role...
She is amazingly gorgeous, and taleneted!
but, she is not that popular, which is probably why they did not go for her...

ScionStorm - 3/3/2012, 5:03 PM
@Cherrybomb- Most fairytales, straight from source or collected like the Grimm stories are darker, less cheesy, yet still cater toward the younger audience(for the most part).

In the original ending to Snow White(its a shame we'll never see this in a movie):

The evil queen doesn't die before Snow White's wedding. She thinks Snow died and leaves it at that. Upon asking her mirror who the farest in the land was again it reported that a soon-to-be-wed princess not far away had that title. Furious the queen heads right over to crash the wedding. When she gets there, to her horror, she sees none other than her own step-daughter, Snow White in the wedding dress. Snow and her prince have the queen captured immediately. The Evil Queen is force to wear hot iron shoes and dance before the bride and groom until she died.

That's how justice was served in the kingdom of White.
poop23 - 3/3/2012, 5:04 PM
I have no faith in this film,, but people really do a crappy job on traillers.. Like how the most shown clip in the ghost rider 2 trailers was the end of the final fight, wtf is with that?
And even the avengers trailer, pretty much most of the shots after you hear "We're not a team" are basically them working as a team. Which really seems to advertise the fact "The get over their differences, there now you know they work it out"

Trailers just really suck... except for spiderman 3 where the trailer really exceeded the movie as a whole.
Oarsis - 3/3/2012, 5:07 PM
@ScionStorm...Do you read the classic tales as well?

I do...and, I hate that people think anything fairy tale related was from Disney.
It is annoying, because the original were so dark, and mysterious...I love the true tales MUCH MORE than disney...
I like re-tellings, but it is ridiculous that so many think that every tale has such a happy ending, when sometimes they weren't happy at all.

I am writing a series of dark tales currently, that are a mixture of the true tales, and also have my own twists to them...
So, it would be very close to the original, but very different at the same time.

My Cinderella take is finished, now...Next I am doing the Beauty and the Beast.
CherryBomb - 3/3/2012, 5:21 PM

@ScionStorm I know all about the Grimm's stories and the original fairy tales, I adore them all.

but people don't understand that Mirror, Mirror isn't trying to be dark and edgy like SW&TH , that they can't really be compared to eachother at all apart from the use of Snow White.

This is taking a more Classic Disney approach, making the plots sickly sweet and romantic as well as funny. This isn't trying to be the Grimm version at all.
kamikazeturtle - 3/3/2012, 5:52 PM
If you don't want your trailer to suck, don't make a sucky movie. Granted, I've seen *horrible* trailers for amazing movies and visa versa. But there's no saving the clips that were shown in the trailer. Has this guy made a legitimately good movie before? So far it just seems that he's good with visuals and that's it.
JM4Superman - 3/3/2012, 6:56 PM
what does snow white have anything to do with comics at all?
amxt - 3/3/2012, 7:13 PM


Well, lets see, the original movie was drawn and coloured.. er that's about it.
amxt - 3/3/2012, 7:16 PM
Just saw THE LORAX with the kids with this trailer attached to it. There were ads in the lobby so when the trailer started I figured it out.. everything looks like it was filmed on a small set with 70's production values. Then the words flashed...

um, isn't this a movie about Snow White? Who is playing Snow White??? Big frickin bit of stuntcasting JR for this and she's completely unsuitable for the role.

Big stinky bomb on the way.
amxt - 3/3/2012, 7:17 PM
I'm not sure Tarsem is directing his anger in the right direction... Yes, Tarsem its the trailers that make this movie look bad.. uhuh... yeah thats it...
VikingPatar - 3/3/2012, 7:23 PM
The only Mirror Mirror I care about:
mgeoff88 - 3/3/2012, 8:33 PM
You don't that hear too often.

Even though it's a family movie, maybe he didn't want it to be advertised as being overly cheesy.
breakUbatman - 3/3/2012, 10:07 PM
I'll give him the benefit of the doubt, the Ghost Rider trailer and Green Lantern trailers didn't really reflect what was in the movie. They oversold crappy movies I dont see why the reverse can't be true
GLprime2814 - 3/3/2012, 10:23 PM
You would think being the director you would ask to see the trailer before it hits the world, you only have yourself to blame.
GingerBird - 3/3/2012, 10:33 PM
Some directors just make "meh" movies, this dude and Roland Emmerich. Just so so movies.
NeoBaggins - 3/4/2012, 12:27 AM
"No one cares, everyone wants to see Snow White and the Huntsman."

They do?
danielfoez - 3/4/2012, 3:06 AM
BTW, SWATH doesn't have double the budget of these, but only 10 millions more...which probably went into the pocket of many of the dwarves actors, since they are more well-known than those of these one, so...don't blame the budget if your movie sucks and SWATH doesn't!
EarOne - 3/4/2012, 3:16 AM
after the disappointments of The Cell and Immortals, i'm surprised they're still hiring him to do a big budgeted project like this.

Tarsem's incredible with weird, artistic visuals..but, he's not quite so much as a storyteller. he should do posters and the commercials, while someone else do the actual movie.
MovieMaster - 3/4/2012, 4:29 AM
I don't blame him.
siggisuperman - 3/4/2012, 4:45 AM
this has nothing to do with cbms... only connection I see is that this guy also directed a movie starring a guy who is now playing superman.
Unionjack - 3/4/2012, 6:01 AM
This will tank bigtime!!! - it's a shame, as Tarsem is a visual genius, but his films tend to have lame screenplays. I still think the Fall was probably his best movie to date.
PaulRom - 3/4/2012, 6:12 AM
For those saying that Snow White doesn't have a comic connection, you may wanna do a little research before commenting...

PaulRom - 3/4/2012, 6:15 AM
That being said, I don't think Mirror Mirror looks good at all. It could be fun for the kiddos, but doesn't look to be my cup of tea. I'll see Snow White & The Huntsman instead, that looks more like it'll be worth my money.
NotThatGuy - 3/4/2012, 7:12 AM
Piss poor. About what I'd expect from Army Hammer. He has the same acting style as Amy Adams: mostly shity with a pinch of a dogs ass.
DetBullock - 3/4/2012, 7:57 AM
@mothman: not all directors are as powerful as Nolan.
Most don't have any power of choice regarding the trailers of their films, for example they end up with trailers that sell their drama as a comedy because there is comedian X in the film or they just make something that executives think will appeal the audiences making a good film looking like a stupid sequence of CGI.
zachman2013 - 3/4/2012, 8:29 AM
snow white is just stupid, doesent deserve a movie, let alone two.
Boogie138 - 3/4/2012, 12:08 PM
After seeing the trailer, yeah i'd be pissed too. i sat there think wtf? what is this? lol
xXkryptoniteXx - 3/4/2012, 2:07 PM
Screw this movie and screw that hack of director, well I'm hating but I just dont like his style and his movies don't appeal to me so no money from me. I well check his immortals out for two reasons, to see the performance of the new superman and it's a Greek mythology movie. Which I criticize for it's in-accuracy of Greek weapon, armor and feel of the movie. Hence why I don't like this director but I'll watch this one movie of his. His mirror, mirror, the fall and the cell I well never watch even if the fall is a good movie. Come on he stylized a Greek mythology with his weird take on Greek mythology.
BlindLemonShemp - 3/5/2012, 2:34 PM
"I'm a Director, I guess" - Tarsem Singh

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