Kevin Feige Talks About The 'Originality' Of GUARDIANS OF THE GALAXY

Kevin Feige Talks About The 'Originality' Of GUARDIANS OF THE GALAXY

With unanimously positive reviews pouring in for the tenth film in the Marvel Cinematic Universe, Kevin Feige took the time to sit down with the Toronto Sun for an interview about the nature of the property and how it pertains to Marvel Studios' method of making films. Come check it out!

It is generally accepted that Guardians of the Galaxy is the riskiest undertaking by Marvel Studios ever since the company released the first Iron Man film back in 2008. This risk seems to be paying off well for the studio, with the film currently sitting at an outstanding 100% approval rating on RottenTomatoes as of the time of this writing, and James Gunn confirmed to direct a follow-up as a part of Phase Three. During an interview today with the Toronto Sun, producer Kevin Feige spoke about how the film is an 'original' work for the studio.

“We think that all of our movies are original in their own way,” said Feige. "Even if there’s a part three, like Iron Man 3 last year, it’s as original as a part three can be. The real reasons to bring this movie out now was to expand our universe and respond to a call for something more original. We’re always pushing expectations of what a Marvel movie is. But it doesn’t get pushed any further than this movie – to the other side of the galaxy."

When asked about whether he was afraid that the relatively unknown nature of the Guardians of the Galaxy comic property would affect the film's success, he responded with "They’re characters most people have never heard of. But when I think back to when I was watching movies, I’d never heard of RoboCop before I saw RoboCop. I’d never heard of Jaws, never heard of Close Encounters, never heard of Luke Skywalker or Marty McFly. I’d never heard of any of those until I saw them at the movies. And then I became obsessed and a huge fan. Everything is original at some point. Ultimately, I think just because people may not have any preconceived idea of who these people are shouldn’t matter. Hopefully, the posters are entertaining. Hopefully the trailers are entertaining. Hopefully that Marvel red block logo gives you some idea."

Feige then compared the predicament to when they announced their earlier films for the likes of Iron Man, Thor, and Captain America. "When we announced Iron Man and Thor and Captain America, the press called that ‘the B team.’ As in, ‘Marvel doesn’t have X-Men and Spider-Man, so they’re calling out the B team.’”

The producer also had nothing but praise for the film's director, James Gunn, by talking about how some of his favourite moments came to life in the film: “You really need somebody who can create an ensemble. Some of my favourite scenes in this movie, and in The Avengers, are when the characters are just sitting talking. There’s a scene in this film when they ask what Peter Quill’s plan is. And he says, ‘I have part of a plan, I have 12% of a plan.’ That scene could be out of an independent comedy. It just happens to take place on a spaceship with characters with a lot of makeup – and a couple of characters that weren’t there on set and had to be produced with some very expensive computer graphics."

At the end of the discussion, Feige made a statement that gives an indication about how future films in the Marvel Cinematic Universe that don't necessarily tie in directly to The Avengers will be treated, saying "The best compliment I’ve heard about Guardians is that it seems like a stand-alone movie."

Guardians of the Galaxy is scheduled for release on August 1st, 2014.
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Filed Under "Guardians of the Galaxy" 7/25/2014 Source: Toronto Sun
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Maven - 7/25/2014, 7:33 PM
"They’re characters most people have never heard of. But when I think back to when I was watching movies, I’d never heard of RoboCop before I saw RoboCop. I’d never heard of Jaws, never heard of Close Encounters, never heard of Luke Skywalker or Marty McFly. I’d never heard of any of those until I saw them at the movies."


This year is flooded with reboots, remakes and sequels that Guardians falls short of everything.
Lozzy - 7/25/2014, 7:33 PM
"Everything is original at some point."


Maven - 7/25/2014, 7:34 PM
For everyone.
digymastr - 7/25/2014, 7:36 PM
Keep the goods coming Fiege!
DaVinci31 - 7/25/2014, 7:40 PM
Can't wait, Feige!

Snotzo - 7/25/2014, 7:40 PM
"When we announced Iron Man and Thor and Captain America, the press called that ‘the B team.’ As in, ‘Marvel doesn’t have X-Men and Spider-Man, so they’re calling out the B team.’”

And Marvel has done wonders with the "B Team". Although I would argue that Captain America has a lot of name recognition. And the A list name MCU does have (the Hulk) is the one not getting the sequels.

KurtWagner1225 - 7/25/2014, 7:41 PM
man ..i cant wait for this movie and their panel tomorrow..i hope Guardians is good ,i hope Age of Ultron is Good and i definitely hope Ant Man is good..i am getting tired of the complaints of marvel doesnt like to take risks... yeah they dont..its not like they are doing a talking raccoon film or a film with a man who can shrink and grown and talk to ants....oh and Marvel doesnt like Artistic vision.. there is alot of Whedon in Avengers..there is alot of Favreau in Iron Man , and for better or worse, there is alot of Shane Black in IM3, there is Branagh in Thor and there is Johnston in TFA with the styilized period setting..have they had thier issues , sure...but like any studio..they work well with some filmmakers and not others..
DaVinci31 - 7/25/2014, 7:44 PM
I don't know what I will do with myself if there are no big announcements tomorrow . . .
KurtWagner1225 - 7/25/2014, 7:47 PM
DaVinci-there will be ..dont worry,we got nothing from Sony in terms of Spidey related news yesterday and nothing from Fox in terms of FF ( which Kinberg comfirmed there wouldnt be ) and no X MEN news either so its in WB/DC and MARVELS court tomorrow..The WB Panel is 10am PST( 1 in the afternoon on the east coast) and the Marvel Studios Panel is at 5:30 pm PST ( 8:30 in the east coast
SuperCat - 7/25/2014, 7:47 PM
Thinking of quitting my job so I can see this. Or maybe I can just call in sick.
AlexanderLykins - 7/25/2014, 7:48 PM

KurtWagner1225 - 7/25/2014, 7:48 PM
i have heard that its doubtful that Phoenix, if he is indeed Doctor Strange,its doubtful that they will announce it or he will be in hall h cause deals are still being worked out
AlexanderLykins - 7/25/2014, 7:49 PM
I'm skipping work with my boss to see it.
KurtWagner1225 - 7/25/2014, 7:49 PM
also with this whole Ant Man situation..epople are going who gives a shit about Ant Man..well im sorry..apparently u gave alot of shit about Guardians last u didnt..but now u are foaming at the mouth to se it..sorry if i sound real ranty..i needed to get it off my chest
BrowniesExplode - 7/25/2014, 7:52 PM
Can The Incredible Hulk get a sequel with the same cast please.
KurtWagner1225 - 7/25/2014, 7:53 PM
DAVINCI-thats an awesome drawing
SuperCat - 7/25/2014, 7:54 PM
Lol! @ Alexander

Damn, that's bold! :)
KurtWagner1225 - 7/25/2014, 7:55 PM
so far this comic con has been fine imo
marvel72 - 7/25/2014, 7:55 PM
only five days to go.
KurtWagner1225 - 7/25/2014, 7:59 PM
holy shit..this is the tenth MCU film in six years..WOW
NovaCorpsFan - 7/25/2014, 7:59 PM
Five mother[frick]ing days...
grooot - 7/25/2014, 8:00 PM
i am groot!
KurtWagner1225 - 7/25/2014, 8:04 PM
man..i am not gonna be able to sleep tonight due to the possible awesome announcements tomorrow from both DC and Marvel
PymParticle - 7/25/2014, 8:11 PM
If Feige truly acted the way he speaks, then every comicbook character should be viable to join the MCU, as they could all be adapted in a fitting way.

The Winter Soldier was adapted beautifully, and not only did fans adore and love the movie, but it was a big pleaser for general audiences.

Take note.
KurtWagner1225 - 7/25/2014, 8:16 PM
Pym-the GA does not care if its true to source material or not..TWS was just a great movie...they dont care about The Mandarin or Hank Pym being Ant Man or not..if they think its a good movie..they will watch and like it or even love it
DrKinsolving - 7/25/2014, 8:20 PM
It also has a 9/10 on IMDB

I can't wait to finally see this
DrDoom - 7/25/2014, 8:33 PM

Feige has never said any of those things about Mandarin or Pym. Please link me the articles where he says what you just quoted.
ThePowerCosmic - 7/25/2014, 8:41 PM

A little overdramatic
frova - 7/25/2014, 8:50 PM

well said. i'm really glad Marvel's first cosmic film is so positively received
KurtWagner1225 - 7/25/2014, 9:05 PM
also an interesting tweet

Steven DeKnight @stevendeknight · 36m
#Daredevil not ready for #SDCC this year, but I'm looking at something right now so damn cool your head would explode!
mgeoff88 - 7/25/2014, 9:15 PM
Image and video hosting by TinyPic
AquamanIsTheBest - 7/25/2014, 9:27 PM
Let's be honest...if we get to Marvel and we don't learn what those unnamed movies are..s#it will hit the fan
FordEl - 7/25/2014, 9:34 PM
Its a comic book movie. its not original.
SpideyQuad - 7/25/2014, 10:02 PM
As un-original as a few -- trolls
batz11 - 7/25/2014, 10:07 PM
Love the MCU...can't wait for this and ph3, oh, we need the other lil film Avengers AoU first though...
TexasAvenger - 7/25/2014, 10:07 PM
I can't wait for this movie! When I was reading the DnA run of Guardians years ago I never would have thought they'd be put on film. I never doubted them for a second but it's great that it's being so well received.
batz11 - 7/25/2014, 10:08 PM
mgeoff88 - 7/25/2014, 10:09 PM
@WerthamWasRight Damn... and here I thought I was really excited for GOTG. ;P
batz11 - 7/25/2014, 10:11 PM
Ok, the dude who seems to hate every CBM (gave Cap 2 a rotten for god's sake) loves GotG, hmmm, never thought I'd see the day...

Robbie Collin review
mgeoff88 - 7/25/2014, 10:16 PM
@batz That "full of heart" of part... Sounds great to me. Gusto could stand to have more heart, but he is just full of gas. ;P

This movie is surprising a lot of people. The box office numbers for GOTG on opening day, are going to be much higher than what was projected.
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