Marvel's GUARDIANS OF THE GALAXY Has 'Strong' Franchise Potential Assures Disney Chairman

Marvel's GUARDIANS OF THE GALAXY Has 'Strong' Franchise Potential Assures Disney Chairman

After reassuring Captain America 3 still has a May 2016 release, Bob Iger says he doesn't predict an Avengers-sized success for Guardians; but having seen the space epic, he says it has franchise potential.



During a shareholders conference call earlier today, Disney chairman and CEO Robert Iger typically discussed the company's many future endeavors, which of course includes the ever-growing Marvel Cinematic Universe. Though he didn't dish out any major updates, Iger did comment that Guardians of the Galaxy was screened recently and that it certainly has franchise potential. Shocking, I know. Anyhow, he first addressed the ongoing box office success of Captain America: The Winter Soldier  and he also reassured that its sequel is still very much scheduled for release on May 6, 2016, despite the Batman/Superman movie also claiming the date. "Captain America: The Winter Soldier has far surpassed the first Captain America in total global box office, which obviously bodes well for our Avengers franchise," said Robert Iger. "We’ve had enormous success releasing Marvel movies on the first weekend of May, including the two biggest domestic openings of all time. And we’ll continue this tradition with the Avengers Age of Ultron next year and Captain America 3 in 2016. Avengers Age of Ultron is currently shooting an early footage and looks great." Bob Iger then went on to discuss Marvel Studios' upcoming space epic and first original movie since Thor. "This August 1st, we’re looking forward to introducing the world to more fantastic Marvel storytelling, with a great cast of new characters in Guardians of the Galaxy, which we screened last week and we believe it has strong franchise potential," he said.

Later during the conference, Bob Iger was asked to share his thoughts on Disney's expansive branding technique and whether he's confident that Marvel is at a new higher level right now. "Marvel is, as far as we're concerned, is just getting started," he said. "The results of Captain America, though I think are very, very telling, because when you look at the film that is approaching almost $700 million in global box office, I think $680 million, and you compare that to Captain America 1, which did under $400 million worldwide and even look at it versus Thor movies, a few of the Iron Man movies, you're looking at a film that has actually done substantially better than a lot of the Marvel films that we put out." He contined, "Now, it was a great film, but it's clear that momentum is building for that franchise and with Avengers 2 in production and coming up and characters from Avengers still very much in favor with audiences, I think there is huge potential there. In addition to that, we've got a new film, Guardians of the Galaxy coming out August 1 in the United States this summer, which we've seen, I mentioned in my comments. We feel quite good about that too. That's a whole other Marvel realm or universe in terms of where it takes place, the characters that populate it and the stories that you can tell for those characters. So, I think, I'm not going to predict that we've got another Avengers on our hands, but that's certainly the goal." What do you think?



Marvel’s Guardians of the Galaxy expands the Marvel Cinematic Universe into the cosmos, where brash adventurer Peter Quill finds himself the object of an unrelenting bounty hunt after stealing a mysterious orb coveted by Ronan, a powerful villain with ambitions that threaten the entire universe. To evade the ever-persistent Ronan, Quill is forced into an uneasy truce with a quartet of disparate misfits–Rocket, a gun-toting raccoon, Groot, a tree-like humanoid, the deadly and enigmatic Gamora and the revenge-driven Drax the Destroyer. But when Peter discovers the true power of the orb and the menace it poses to the cosmos, he must do his best to rally his ragtag rivals for a last, desperate stand - with the galaxy’s fate in the balance. Marvel’s Guardians of the Galaxy is presented by Marvel Studios and stars Chris Pratt, Zoe Saldana, Dave Bautista, Bradley Cooper as the voice of Rocket, Vin Diesel as the voice of Groot, Lee Pace, Michael Rooker, Karen Gilian, Djimon Hounsou with John C. Reilly, Glenn Close as Commander Rael and Benicio del Toro as The Collector. Distributed by Walt Disney Studios Motion Pictures, the film opens August 1, 2014.
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