IRON MAN 3 Scores Highest Ranking Superbowl TV Spot

IRON MAN 3 Scores Highest Ranking Superbowl TV Spot

In a targeted survey of nearly 3,000 active moviegoers, Marvel's threequel rated as the #1 movie-related Super Bowl commercial most remembered; and the spot for The Fast And Furious 6 most convinced moviegoers to see it in theaters when released.. conducted a survey of active moviegoers to rank the most effective movie commercials aired during yesterday’s broadcast of the Super Bowl. The survey targeted actual moviegoers to determine which spot cut through the media clutter, and how effective those commercials were at convincing viewers to buy tickets. Of the nearly 3,000 that were surveyed, 65% said they watched the entire game from kick off to the end. Of those that watched the entire game, the following data was collected:

The commercial for Iron Man 3 was the most remembered, with 79% saying they remembered seeing the ad during the game followed closely by the commercial for The Fast & Furious 6 (77%). Here is the breakdown in full.

Iron Man 3 – 79%
The Fast & Furious 6 – 77%
Star Trek Into Darkness – 69%
Oz The Great and Powerful – 68%
World War Z – 48%

Men remembered the commercial for Iron Man 3 most, followed closely by The Fast & Furious 6.

Women also remembered Iron Man 3 most, followed closely by The Fast & Furious 6.

The commercial for The Fast & Furious 6 (84%) and Iron Man 3 (82%) nearly tied for the top spot of most remembered by those under the age of 25.

The adults age 25+ had a little different view from the under 25 crowd with Iron Man 3 (74%) followed closely by The Fast & Furious 6 (70%).

Among the women under 25 years of age that took the survey, the commercial for Iron Man 3 and The Fast & Furious 6 (74%) tied for the most remembered movie advertisement.

Among the men under 25 years of age that took the survey, the commercial for The Fast & Furious (86%) and Iron Man 3 (84%) was the most remembered movie advertisement.

What movie commercial was most effective at encouraging the viewers to see the film in the theaters?

The Fast & Furious 6 was the most effective movie advertisement.

The Fast & Furious 6 had the highest effectiveness among the men in encouraging them to see the movie in the theater

The Fast & Furious 6 had the highest effectiveness among the females in encouraging them to see the movie in the theater

The Fast & Furious 6 had the highest effectiveness among the population under the age of 25 in encouraging them to see the movie in the theater

Iron Man 3 had the highest effectiveness among the adults 25 years of age and older in encouraging them to see the movie in the theater

Posted By:
Mark Cassidy
Member Since 11/9/2008
Filed Under "Iron Man 3" 2/4/2013 Source: Marvel Publicity
DISCLAIMER: is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE]
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P862010 - 2/4/2013, 9:12 AM
fast six had the best tv spot imo
ATrueHero1987 - 2/4/2013, 9:13 AM
Not looking good for World War

Not really big on The Fast & Furious franchise but I loved Fast Five. So more than likely, I will see The Fast & Furious 6 in theaters.
wilmua777 - 2/4/2013, 9:14 AM
I think Iron Man 3 is also the most watched trailer on YouTube.
FightAs0ne - 2/4/2013, 9:15 AM
Fast Six is definitely one of my most anticipated for this year. Iron Man 3 did a good job with the tv spot IMO.
manymade1 - 2/4/2013, 9:23 AM
I didn't even know they showed a spot for Fast Six.
Greengo - 2/4/2013, 9:24 AM
So much for underwhelming eh CBM?
JuanCobble - 2/4/2013, 9:27 AM
Fast Six was the best
Hellsing - 2/4/2013, 9:28 AM
seriously I don't get it you show too much then you have people crying about how they showed EVERYTHING and you show a little then your not showing enough. Don't worry people when April hits all you suckers will be moaning about how you've seen too much. We live in an age where movies more or less have no surprises left, so I might be the rare exception but I am sufficiently satisfied.

Man imagine if Empire Strikes Back was released now, the twist or the reveal rather would have been spoiled well before it was even released.
Ocelot - 2/4/2013, 9:31 AM
fast and furious 6 was the best spot followed by star trek and iron man
BboiBlack - 2/4/2013, 9:35 AM
The Transformers 3 spot would have crushed these numbers. Let's be honest here, it was slim pickings this year. Man of Steel probably would have won too.
deadpool123 - 2/4/2013, 9:47 AM
fast and furios 6 looks awesome
NerdyGeek - 2/4/2013, 9:52 AM

BrotherStarkofMABMindz - 2/4/2013, 9:53 AM
The Iron Man 3 TV spot was a teaser and a good one in my opinion. Can Stark save all 13?
Havensent - 2/4/2013, 9:57 AM
I'm happy to see that the usual idiots who try to downplay all things action as mindless and stupid haven't shown up yet.

Fast & the Furious 6 looked simply amazing, and Iron Man 3 while underwhelming in the preview trailer will be excellent.

I can't wait to see both. And that last image with the armor coming down Tony's leg in those gifs from, NerdyGeek above is badass!
JordanKing - 2/4/2013, 10:02 AM
@NerdyGeek Wait.. where are those last two shots from? 0.o
thorhulk77 - 2/4/2013, 10:02 AM

I know right. I thought I was the only one who found that chilling.
TheAbomination - 2/4/2013, 10:05 AM
Hell yeah!! Awesome news!! Only 3 more months to wait!!

Cue the butthurt Nolanites.
NerdyGeek - 2/4/2013, 10:08 AM
PantherX: The official website
TheAbomination - 2/4/2013, 10:10 AM
But, in all honesty, Fast Six was the best spot.
TheOverlord - 2/4/2013, 10:10 AM
Suck it, haters.
StrangerX - 2/4/2013, 10:15 AM
I wasn't too impressed
shamo - 2/4/2013, 10:15 AM
none of them were impressive. hope Wolverine and Thor can make up for IM3's trailer.
DefcoN - 2/4/2013, 10:21 AM
Man, the movie is three months ahead of us, yet I have this deceiving feeling it will be in theaters tomorrow...
silverdog - 2/4/2013, 10:22 AM
"Iron Man 3 had the highest effectiveness among the adults 25 years of age and older in encouraging them to see the movie in the theater".... good. maybe now the "dark and gritty" - "only kids are interested in marvel movies" crowd, can shut the hell up.

The Fast & Furious 6 and Star Trek Into Darkness look really cool. after the flops of the last stand and bullet to the head its time to see a good "old school" action movie. Oz doesnt look that bad, but the lone ranger smells like a flop already.

world war Z was the worst. people must be still thinking that they are replacing will smith with brad pitt for the I am legend prequel.
TheOverlord - 2/4/2013, 10:26 AM
@Shamo - not a trailer, a commercial. Don't judge it as a trailer. It was a commercial. Just a teaser.
TheOverlord - 2/4/2013, 10:29 AM
I heard the same exact whining and bullshit complaining last year about The Avengers around this time. Y'all need to have faith. Marvel is building their hype machine just as they know how to do so well, and they're not going to release too much too soon. This movie is going to rock.
MisterBabadook - 2/4/2013, 10:32 AM
Fast 6 looked dope
IronMan3 made me a believer.
maxxgone - 2/4/2013, 10:40 AM
does anybody remember the superbowl from a few years back that had the trailers for 'transformers 2 (ROTF)', 'terminator salvation', and a few others?

THOSE 'superbowl trailers' - regardless of how shitty the movies turned out - were amazing. those are the type of special trailers for upcoming movies i expect to see during the game.

what we got yesterday was completely UNDER-whelming. at least to me they were. i am completely missing what everybody was so blown away by.

that extended ironman 3 thing was 42 seconds of stark looking at the damn camera. WTF is that?! what am i missing? how were people impressed by those trailers yesterday??!
ToTheManInTheColdSweat - 2/4/2013, 10:40 AM
imho, fast six was the best. already spoiled my dumb self by stalking every pic and video for iron man 3.
michaelblade - 2/4/2013, 10:45 AM
Iron Man 3 didn't reveal much,which was good. The problem with Star Trek 2 is that it's revealing everything before the film is being released. Also Kirk is not getting billing but the villian John Harrison is?
JohnnyKrypton - 2/4/2013, 10:58 AM
You would have to pay me to even watch a F&F movie on Netflix
AztecRainGod - 2/4/2013, 11:02 AM
While IM3 is highly anticipated either way, the other commercials were shit, so its not surprise everyone remembered it the most.
superotherside - 2/4/2013, 11:07 AM
Well deserved. I can't understand why others complained about it. If they had of shown Mandarin and other stuff, then people would just complain they were being spoiled... So yeah. I'd say not spoiling stuff is a smart move on their part.
Tymminator - 2/4/2013, 11:07 AM
I liked F6 and Star Trek as the best trailers yesterday, however IM3 IS the movie I am most excited for this year.
Azrael725 - 2/4/2013, 11:17 AM
I thought Fast Six and Star Trek had the best spots. Iron Man was like, "Hey we're only gonna show you 10 seconds of a trailer, so that we can spend less money and then make you go online to watch the rest." kind of disappointing, but after i went online it was a pretty good trailer, and RDJ's intro was really funny.
parkerray - 2/4/2013, 11:19 AM
what did people like about fst and furious? the tank, a big plane? I'll take Iron Man saving people any day.
datNAMEtho - 2/4/2013, 11:23 AM
IM3 was a little slapstick, I much prefer STAR TREK INTO DARKNESS!!!!!!
marvel72 - 2/4/2013, 11:28 AM
iron man 3 & star trek into darkness are the two i will definitely be seeing at the cinema,i might see oz as well.

f*ck the other two i have zero interest in paying to see them.
FirstAvenger - 2/4/2013, 11:38 AM
Not surprised
kevberg - 2/4/2013, 11:54 AM
OH wow ....I thought the other headline said it was "underwhelming"?

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