MARVEL: Is This How Avi Arad Reacquired IRON MAN Film Rights?

MARVEL: Is This How Avi Arad Reacquired IRON MAN Film Rights?

Recently, Avi Arad ("The Amazing Spider-Man 2"), former Chairman/CEO of Marvel Studios, has been seeking credit for launching the Marvel cinematic universe. A source for Latino Review has new details about Arad's efforts to reacquire Iron Man.

In the past week, Avi Arad vented his anger over a article that placed most of the credit for Marvel Studios success on Kevin Feige, the current president of Marvel Studios. He especially didn't like being described as someone that doubted Marvel's strategy to leverage film rights of their characters for a half a billion dollar loan, which went to making Marvel's first films. He responded with an email (click here) and even sent out some additional comments to Deadline:

“We had a list of titles, but the slate didn’t have Iron Man or Hulk, and I had a very tough time getting Iron Man back from New Line, but we got it back. I always loved Iron Man. I left because I wanted to leave. It was nothing other than it was time to go. The company was growing and I didn’t like committees and I was 60 and was doing well as it was. I took a walk and thought, ‘I’m too old for this.’ And I thought if I keep nothing but Spider-Man, I will continue with Marvel, but I can do other things. I wanted to do other things … and I am now. The company is in good hands with Kevin who doing a great job.” - Avi Arad

Producer Avi Arad certainly loves taking credit for the Spider-Man, Blade and X-Men films, yet you don't hear much from him about Daredevil, Hulk, Elektra, Punisher, the Fantastic Four films, Ghost Rider and Man-Thing. Let's not forget, Avi wants all of you to know instrumental he was in reacquiring the film rights for Iron Man from New Line, but is that even deserved? A source for Latino Review shines some new light on those dealings.
"Let’s be clear here. Arad was happy to renew Iron Man with New Line for a total of FOUR years. He was happy with a script by Tim McLanies in which Iron Man was dressed by his toaster. He sat in meetings with Bob Shea who insisted that Iron Man not fly and he was okay with that. His vision for Iron Man was to try to pretty much do anything Shea and Emmerich wanted to do. So how did he get it back from them when the new opportunity arose? Simple. He lied. He lied to New Line and Emmerich for months telling them that they were in negotiations for an extension, leading them to believe the project was going forward, then on the day the option was up he pulled it. Arad so baldy and boldy lied to everyone back in those days, it’s astonishing he wants the unearned credit now. Track record? Outside of Marvel that consists of the Bratz movie. Feige was and remains the waterboy, that was clear then and now, but to talk about “forgiving” Kevin is just hilarious."
Paramount Pictures and Marvel Studios' big screen adaptation of Marvel's legendary Super Hero Iron Man will launch into theaters on May 2, 2008. Oscar nominee Robert Downey Jr. stars as Tony Stark/Iron Man in the story of a billionaire industrialist and genius inventor who is kidnapped and forced to build a devastating weapon. Instead, using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armor and vows to protect the world as Iron Man. The film also stars Oscar winner Gwyneth Paltrow and Oscar nominees Terrance Howard and Jeff Bridges and will be directed by Jon Favreau.

Director: Jon Favreau * Writer: Art Marcum, Matt Holloway, Mark Fergus, Hawk Ostby Cast: Robert Downey, Jr., Terrence Howard, Gwyneth Paltrow, Jeff Bridges, Shaun Toub, Leslie Bibb, Bill Smitrovich, Nazanin Boniadi Genre: Action
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LEEE777 - 5/8/2014, 11:24 AM
I wonder what a New Line IRON MAN movie would have looked like? :P
DEVLIN712 - 5/8/2014, 11:30 AM
Avi Arad does nothing but screw things up, he had one great film with Spider-Man 2 and has been coasting ever since
yossarian - 5/8/2014, 11:30 AM
Iron Man not flying? Sounds legit.
Goji54 - 5/8/2014, 11:31 AM
Avi Arad is the perfect example of how to fail upwards.
MrBatmor - 5/8/2014, 11:32 AM
@leee777 like this

can someone tell me, if he thought all this, why did he leave?
LEEE777 - 5/8/2014, 11:35 AM
Batmor @ LOL ;P

Funny stuff!

Yeah think Cruise was attached to it at some point.

Ineedrevelation - 5/8/2014, 11:35 AM

Time to get this asshat out of our memories forever.
blackandyellow - 5/8/2014, 11:35 AM
"Feige was and remains the waterboy, that was clear then and now ..."

What the [frick] does this even mean?
thewonderer - 5/8/2014, 11:35 AM
I don't give a [frick] about Avi Arad but Latino Review can go suck a dick.
Gusto - 5/8/2014, 11:35 AM
You guys are a bunch of anti-toasterites!
You sicken me!
MrBatmor - 5/8/2014, 11:36 AM
iron man to avi arad...

duncboy - 5/8/2014, 11:36 AM
Even if Avi Arad was responsible for much of Marvel's success - which it doesn't sound like he is - he's also responsible for the Spider-man films; movies that have gotten so bad that I didn't even bother seeing the latest one yet. I'm 29 years old and have been reading comic books since I was 5, and I have zero interest in paying to see the new Spidey-flicks. That's saying a lot IMO.
DeathAdder - 5/8/2014, 11:37 AM
@ LEEE777, After Tom Cruise passed on the part, Iron Man/Tony Stark was going to be played by Justin Timberlake or Simon Rex (of Scary Movie fame), Directed by Nick Cassavetes, Iron Man wasn't going to fly, he was going to be a "tin can" of a suit (the Mark I) and the villain was going to be Howard Stark, his dad in the War Machine armor.

No lie, this is what I remember.
MrBlackJack - 5/8/2014, 11:39 AM
I'm not sure what I was expecting, and I don't really give a shit. Sony has a successful Spider-Man franchise going with Avi, and Marvel has a successful franchise (the MCU as a whole) going with Fiege, end of story.
LEEE777 - 5/8/2014, 11:40 AM
DeathAdder @ Yikes : D

Justin Timberlake?!? Can't see that dude playing any superhero, ummm maybe G'NORT, The Green Lantern Alien dog from Justice League :p

But seriously damn, that would have been so bad him being Tony and the rest just sends shivers.
TheDesertGorilla - 5/8/2014, 11:41 AM
Arad needs to just [frick] off.
Nomis - 5/8/2014, 11:41 AM

yossarian - 5/8/2014, 11:41 AM
Avi lied? I am shocked.
Enphlieuwince - 5/8/2014, 11:41 AM
blackandyellow I would like to know as well. I would also like to know whose quote that is and their source.
Shroombeast - 5/8/2014, 11:41 AM
I just wish Avi would go away...
blackandyellow - 5/8/2014, 11:42 AM
Avi Arad sounds a Stage 4 asshole.
chuckducky - 5/8/2014, 11:43 AM
what a hack...
Gusto - 5/8/2014, 11:43 AM
Timberlake plays a superhero every night...
In Yoss' dreams.
Doopie - 5/8/2014, 11:45 AM
I don't know him but I don't like Avi
AndrewWebs25 - 5/8/2014, 11:46 AM
I just hate Avi Arad, that man need to stay away of every CBM related shit!
Missy - 5/8/2014, 11:46 AM
The truth is, my dad works for a guy who has a friend working at Marvel and that guy was responsible for the MCU.
yossarian - 5/8/2014, 11:47 AM
He really does. And Dream Timberlake Hero > Green Lantern.
BeeMo - 5/8/2014, 11:48 AM
Arad is just jealous that Feige is getting all the glory. His old azz needs to just: PUNK OFF!
The Marvel movies had gotten SO much better once Feige took over. This guy needs to go the way of Bob Kane -- to the great Gotham in the sky.
GA15 - 5/8/2014, 11:48 AM
pesmerga44 - 5/8/2014, 11:49 AM
Whatever credit Arad is due is for getting Marvel Studios started at best Iron Man and Incredible Hulk. Kevin Feige deserves all the credit for making Marvel Studios into what it is today for picking actors people wouldn't think of to play the character or to give directors that other people would overlook. Kevin Feige deserves well over the lion's share on Marvel Studios success.
BboiBlack - 5/8/2014, 11:50 AM
Without Arad, we'd have no Blade, not Xmen and no Spiderman...probably none of what came after either.
Or so I'm told.
Nomis - 5/8/2014, 11:50 AM
BatzFTWfan - 5/8/2014, 11:50 AM
He's like a real life version of Senator Stern, wait...does he hail hydra ? :O
thewolfx - 5/8/2014, 11:50 AM
Hey avi....

[frick]KKKK YOU
Brainiac13 - 5/8/2014, 11:51 AM
No flying Iron Man.........sounds like the Red & Blue blur for the unmade Death of Superman script by Kevin Smith.

Dotanuki - 5/8/2014, 11:52 AM
There are three sides to every story. That being said, Arad ought to zip it. He sounds extremely bitter as he should be. I'm sure that having his protege exceed him has got to hurt.
yossarian - 5/8/2014, 11:52 AM
@Nomi - Is that a real quote?
MrBatmor - 5/8/2014, 11:52 AM
my @omega you are on a rampage...:P

Brainiac13 - 5/8/2014, 11:52 AM
Ok.......I was one of the users saying he deserves credit...........

I take it back.

[frick] you Avi!!!!!!!
Gusto - 5/8/2014, 11:53 AM
Yeah...Kyle Rayner!
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