New Promo Images of Hasbro's IRON MAN 3 Figures

New Promo Images of Hasbro's IRON MAN 3 Figures

Including comments from the company's senior director of Marvel marketing, new promotional images have surfaced showing off Hasbro's new wave of 3¼ inch figures in anticipation of Iron Man 3.

Readying next month's annual Toy Fair, Hasbro has showcased an apparent sixteen figures that'll be released throughout the year; a lineup including a first wave with 3¼-inch Iron Man Mark XLII, Iron Patriot and War Machine, as they'll feature prominently in Iron Man 3 this summer. Speaking with USA Today, Hasbro's senior director of Marvel marketing, Adam Biehl, explains that each pack will offer over 25 different armor combinations. Arriving in stores on Feb. 11, check out promos.

“Kids really want to customize their play experiences. They love to mash things up and make it their own. We really wanted kids to be able to make their own armor and be able to show it off and make unique versions for their friends. As a result [of the movies], kids really know who he is and they really know at the heart of Iron Man is Tony Stark. He's this brilliant industrialist who works in his lab to create his own armor. That's a very aspirational hero behind the mask. In this case, we're trying to create a way for kids to be like Tony Stark and create their own armor.”

Marvel Studios’ “Iron Man 3” pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy’s hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man? Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, “Iron Man 3” is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel’s iconic Super Hero Iron Man, who first appeared on the pages of “Tales of Suspense” (#39) in 1963 and had his solo comic book debut with “The Invincible Iron Man” (#1) in May of 1968. “Iron Man 3” is presented by Marvel Studios in association with Paramount Pictures & DMG Entertainment. Marvel Studios’ President Kevin Feige is producing & Jon Favreau, Louis D’Esposito, Stephen Broussard, Victoria Alonso, Alan Fine, Charles Newirth, Stan Lee & Dan Mintz are executive producers. The film hits May 3, 2013, & is distributed by Walt Disney Studios Motion Pictures.

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Filed Under "Iron Man" 1/18/2013 Source: USA Today
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thedudeabides - 1/18/2013, 6:19 AM
marvel72 - 1/18/2013, 6:39 AM
they look quite good,i can't wait to see iron patriot f*ckin shit up.
Jollem - 1/18/2013, 6:45 AM
"As a result [of the movies], kids really know who he is"

and as a result of the mass marketing. and as far as the specific movie version goes

"and they really know at the heart of Iron Man is Tony Stark."

more specifically, rdjr.

"He's this brilliant industrialist who works in his lab to create his own armor."

that's not really the jist of him

"That's a very aspirational hero behind the mask."

i could never find anything admirable about or relate to a destructive substance abuser who is a self-centered jerk and has an inflated ego. the movie version is different, tho

"In this case, we're trying to create a way for kids to be like Tony Stark and create their own armor."

next, we'll be giving them a fonzi jacket, a groucho marx mustache, and a mirror
The9thLegend - 1/18/2013, 7:02 AM
These are terrible. Almost none articulation. Hasbro's 3/4 inch movie lines have been slipping in quality since 2012.
optimusbibby - 1/18/2013, 7:31 AM

Buzz Killington
Jollem - 1/18/2013, 7:39 AM
@BibbySMASH -

Jolt17 - 1/18/2013, 7:56 AM
Oh, I miss ToyBiz...have I ever said that before? Screw it, there I've said it again, and I'll probably repeat it while Hasbro still holds the rights. The mash-up concept is great, and I personally am a big fan of such a thing, but the execution seems really poor.
Jollem - 1/18/2013, 8:06 AM
joss whedon should do a spin-off with the buffyverse and the mcu

BillyM67 - 1/18/2013, 8:43 AM
Really not liking all of the gold/bronze on the standard suit...
Jollem - 1/18/2013, 9:02 AM
i'm liking the suit at certain angles. that second pic is a good shot for a nice balance of the red and gold/cream
WruceBayne - 1/18/2013, 9:56 AM
Hasbro's 3 1/4 inch figures used to be spot on (G.I. Joes from the 90's to very early 2000's) but now the quality has gone down. My son can even bend the knees to put them in a sitting position. I guess nowadays toys are to be kept in a package on a shelf and not played with. Pfft, not in my house.
WruceBayne - 1/18/2013, 9:57 AM
^ CAN'T even bend the knees.
BubblesShedAndBreakfast - 1/18/2013, 10:51 AM
Didn't ToyBiz do this in the 90's with clip on armor that you can switch out with other Iromman figures?
AbeVigoda - 1/18/2013, 1:14 PM
Hopefully these are just prototypes, and that the final Iron Man figure comes with two legs

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