Movie Insiders Estimate $60M Weekend for Iron Man Movie--MINIMUM!

---

Box office prophets are weighing in, and all the news is good for the Iron Man movie to bring in a boatload of cashola.

If you follow the industry analysts and marketing bean counters, the golden avenger is pulling some great statistics. Conservative estimates are prophesying that the film's opening day take will net a MINIMUM of 60 million dollars--and probably much more!

Those that have seen Iron Man (Paramount) have been blown away by Jon Favreau’s Marvel adaptation. One exec described it as not so much a superhero movie and not exactly science fiction. It is more “science fact.” Paramount has every reason to be thrilled with early tracking for Iron Man due next Friday (5/2). I’m told that Un-Aided Awareness, the best measure of buzz and anticipation, is at a solid 15%. The Total Aware is at 82%, so it will likely reach complete saturation by opening day. With 11 days until opening, Definite Interest is an excellent 50% and the Robert Downey, Jr. vehicle checks in with a 20% First Choice.

As of today, it appears that Iron Man will fall well short of the $151.1M that Spider-Man 3 earned on the same weekend last year, but there is an almost certain $60M+ opening. This is a conservative early read, and it’s very possible that I’ll adjust north early next week.

Jim Littler
4/23/2008
Source: SLASHFILM.com

All logos and images used on this website are registered trademarks of their respective companies. All Rights Reserved. Copyright © 2007. ComicBookMovie.com is managed by Best Little Fansites LLC., publishers of a network of fansites devoted to movies, games and anime in the genres of SciFi, Fantasy, Horror, Comics, Animation, Anime and Manga. Current properties being developed are: Batman The Dark Knight, Fantastic Four Rise of the Silver Surfer, The Blade Movies, Punisher Movies, Spider-Man 3 Movie, Hulk 2 Movie, X-Men 4 and Wolverine Movie. Some of the content presented on our sites has been provided by fans, other unofficial websites or online news sources, and is the sole responsibility of the source from which it was obtained. BLF is not liable for inaccuracies, errors, or omissions found herein. For removal of copyrighted images, email: webmaster@comicbookmovie.com.