BOX OFFICE: China vs Hollywood?
Chinese cinema goers have embraced Hollywood (films) in China. As a matter of fact the box office receipts jumped 30% last year to 17 billion yuan ($2.7 billion), lifting China up to become the world’s number two cinema market behind the United States. But by doing so, Chinese films has suffered at the Chinese cinemas.
Good news! Chinese cinema moviegoers shows Hollywood the money in China! The bad news! Chinese cinema moviegoers pushes Chinese films to the side for Hollywood films.
Chinas films are made low budget and Hollywoods films(the majority) are big budget films. The technology used for a low budget film compared to a big budget film are less advanced (with both production and technology) which leaves Chinas domestic films with no advantage to compete with Hollywood.
For the first time in ten years (or a decade) foreign titles took the bulk of the money, scooping up just over half(51.5 percent) the revenue in 2012 despite facing an annual cap of only 34 releases—while Chinese filmmakers produced 893 films last year.
Not only has Chinas films struggled domestically, they have also struggled abroad(in the U.S.A). China plans to make commercial hits in the furture not only for their domestic audience but internatiionally as well.
Now China has to rethink their censorship. When it comes to censorship the Communist party not only imposes very strict rules over any film that potrays any negative look on its politics or issues; but they will banned the films that contain such things. In other words(and to many Chinese film makers ), Chinas censorship is holding Chinas film makers back from reaching creative highs equal to Hollywood.
Xie Fei(a award-winning Chinese director) said the censorship system had “become a corrupt black spot for controlling the prosperity of the cultural and entertainment industry, killing artistic exploration and wasting administrative resources”.
With time, many belive Chinas films will one day rival Hollywoods films at the Chinese and International Box office.
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