National Association of Theatre Owners Want Movie Trailers Below 2 Minutes

It may be time to say goodbye to those 3 minute trailers or 4 minute previews for future CBM's as the National Association of Theatre Owners have sent recommendations calling for trailers to be under 2 minutes along with some more changes.

The National Association of Theatre Owners have sent out several recommendations for voluntary in-theater marketing guidelines. One of the several recommendations call for all trailers to be under 2 minutes in length. These trailers can only run for no more than 150 days before it’s released, and other in-theater marketing are limited to 120 days. Though there will be exceptions as each distributor will be allowed two exemptions a year from those guidelines.

Yet even these exceptions will have to be under three minutes. These new standards will also have distributors sit down to discuss terms for special content such as behind-the-scenes footage and extended looks. Also only trailers can only be shown with a movie if it is determined that there content is appropriate for the feature it is being shown with. Lastly trailers can not include third-party brands or endorsements, such as video games or TV shows, and can’t include anything that may as NATO says “encourage mobile phone use during the show.”

These standards would only apply to films being advertised after October 1st and any films advertising before then will be exempt.

So what do you guys think of this bit of news. Sound off below.
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Member Since 8/17/2012
Filed Under "Other" 1/28/2014 Source: Deadline
DISCLAIMER: is protected under the DMCA (Digital Millenium Copyright Act) and... [MORE]
MrCBM56 - 1/28/2014, 8:16 PM
I heard about this. It's COMPLETE BULL SHIT!
JamesMan - 1/28/2014, 8:20 PM
Didn't they try this last year? Good luck
Pasto - 1/28/2014, 8:20 PM
One word, NO!
GizmoEl - 1/28/2014, 8:21 PM
This is just a recommendation, not actually a policy that will be put into effect right?

Either way, movies will just turn to the internet to promote their movies by releasing long trailers on youtube.
SpoonWielder - 1/28/2014, 8:22 PM
Um why?
DrDoom - 1/28/2014, 8:22 PM
Eat a dick, theater owners.
XelCorp - 1/28/2014, 8:24 PM
These people can go and [Frick] themselves. Theatrical trailers should be ATLEAST 2:30 LONG so [Frick] off
Darkknight2149 - 1/28/2014, 8:33 PM
McNyagano - 1/28/2014, 8:35 PM

cipher - 1/28/2014, 8:39 PM
James- Haha, christ.. that is creepy. Looks like one helluva ride if you're tripping balls, too..
cipher - 1/28/2014, 8:40 PM
JasonBlue - 1/28/2014, 8:44 PM
MrCBM56 - 1/28/2014, 9:00 PM

That's more than more tripping balls. You're on that LSD shit.
JamesMan - 1/28/2014, 9:20 PM
I'm Walken on sunshine
batfan175 - 1/28/2014, 9:20 PM
I'm really tired of all these long-ass trailers spoiling the whole movie for me and so trailers under 2 minutes are a great idea.
JediPhilosopher - 1/28/2014, 9:26 PM
I'm against anything that must be enforced. Let the theater owners play what trailers they want to, and let the people who make the trailers make them as long as they want, I say.
JediPhilosopher - 1/28/2014, 9:27 PM
Free markets self-regulate. Government regulation causes economic problems.
BaneSmash - 1/28/2014, 9:28 PM
I've always said stop the [frick]en commercials in theaters! Since I am paying to see a movie and paying for overpriced popcorn I don't want damn commercials. Leave the trailers alone.
l0rdleg0las - 1/28/2014, 10:12 PM
this is bullshit. i really don't think a few trailers averaging 2 and a half minutes in length are detrimental. Add in with as many shit movies have been coming out lately the trailers in many cases are the best part of the movie going experience. if they want to streamline the movie going experience how about dumping all the annoying commercials that are playing before the movies now.
driver - 1/28/2014, 10:39 PM
Ok, if they will release under 3 minutes version in the web. Otherwise, FAQ that Clowns.
driver - 1/28/2014, 10:42 PM
Yeah, Faqers take out commercials and everyone will be fine. We don't need to know how fresh your carrots are in the mall while expecting to watch a film. So, FAQ you Clowns.
SuperCat - 1/28/2014, 10:56 PM
[email protected] you, NATO!!
TheRationalNerd - 1/28/2014, 10:58 PM

Lmbo!! I was so happy when Daft Punk won that award.
marcvader1 - 1/28/2014, 11:21 PM
I love seeing trailers at the theater and make a point of being on time to see them but i do feel like the length of some of them is getting out of hand. I'm there for the movie after all. If you want long trailer cuts leave them for online viewing.
Firgosaurus - 1/28/2014, 11:28 PM
Free markets do self regulate. But it lacks standard therefore deemed unfit for everyone who thinks inside the box.

People are that stupid Jedi.
batfan175 - 1/29/2014, 12:16 AM
@JediPhilosopher: yeah because in absolute free market societies like Somalia having no gvt. intervention at all there is such a more prosperous and joyful way of life. Failed state? Says who? Just hand the keys to the kingdom to private, unaccountable corporations, they never take advantage of anyone. That's why they are NOT currently forcing higher 2D ticket prices on you so they can pay for 3D films and 3D technology that noone wanted in the first place and which made a lot of projectionnists lose their jobs. Cinema is art? Pff, please.
Orphix - 1/29/2014, 12:35 AM
^^^^ Spot on mate!
TelaVizion - 1/29/2014, 2:12 AM
Screw them, the longer my trailers are the better.... Best thing about going to the movies is seeing the trailers
sameoldthing - 1/29/2014, 4:00 AM
Long trailers suck...spoilers everywhere. .
Shorter times means more trailers can be shown,that's good.
Desrow - 1/29/2014, 4:27 AM

Dev - 1/29/2014, 4:48 AM
I have to agree with the guys saying take out the commercials. Makes no sense having to pay for the movie and sit down in the theater and be bombarded by commercials. But then again trailers are like commercials not so? They advertise the movie to the movie going public to raise awareness. Hmmm....
Ramiel - 1/29/2014, 5:14 AM
animeex - 1/29/2014, 6:03 AM
So we have to watch tv commercials and then even go behind the scenes... But when it comes to the actual movie previews (you know... those things we can only see in your theaters and buying popcorn and soda for your profit) that time should be cut. It is fine and all for the diabetes and Will Roger commercials and what will be on TBS... But really? Movie trailers should stay the way they are. How about getting rid of the tv commercials and play a cartoon before the movie previews!
marvel72 - 1/29/2014, 6:59 AM
2 minutes should be long enough to sell you the movie.
marvel72 - 1/29/2014, 7:26 AM
if they can't sell you a movie in 2 minutes then maybe the movie isn't for you.

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