Continuing: "It's a terrific character and it [happens in] our premiere this coming year. But just because a character is dying, that doesn't mean he (or she) won't pop up in a future episode."
It was announced last year that the premiere episode of The Simpsons 26th season would feature the death of a well-known character.
In an interview with TV Line, Producer Al jean has shed some light on the upcoming death: "People who reported on it then reported we were killing an 'iconic' character; I'd like to say it's a great character, but I never used the word 'iconic'"
Comparing the death to Game of Thrones, Jean said: 'This is going to be a bigger deal than King Joffrey on Game of Thrones - the Yellow Wedding!'
The character that dies is portrayed by an actor who won an Emmy for playing that character.
Hank Azaria reassured fans that his characters are safe: "I honestly didn't know who it was going to be. And now I do know... I can say that it's not one of mine."
Sideshow Bob, Barney Gumble and Abe Simpson are all tipped as the character in question.
Which character do you think it is? Sound off your suggestions below and watch the trailer for the upcoming Lego special 'Brick Like Me'