Which Franchise Will Have The Longest Lifespan, Spider-Man, X-Men Or The MCU?

Which Franchise Will Have The Longest Lifespan, Spider-Man, X-Men Or The MCU?

Can the wallcrawler & Xavier's mutants survive without the rest of the Marvel Universe? Read on for RuggedChild's take on the current and future state of Marvel's characters on the big screen.

I'll start this discussion off with the OBVIOUS odd man out. It maybe hard for Spidey fans to agree on this simply because of their blind devotion for the web slinger, or simply because they have no clue on what's fact or fiction. The truth however, is that our friendly neighborhood wallcrawler is the least likely Marvel hero between the three current franchises to have a film series that lasts another decade or two. At least not before average movie fans get tired of seeing the same old characters over & over in every film they're watching. Since Columbia Pictures has a VERY lackluster roster of superhero stars under their umbrella right now, character variety is definitely not on their side. Simply put Spidey has no allies for him to team up with when dealing with the supervillains of his universe, & without an Avengers or Justice League team for him to claim all to himself it will eventually come back to bite the film studio in the rear end big time. More people than not won't tolerate seeing just solo heroes without eventually wanting to have them in some sort of collaboration ensemble film at the end of the trilogy, or whatever amount of films the studios puts out. Spider-Man in the long run will surely suffer for this since there's obviousely no one on his level who could team up with him, & get people to care about such a group in his film world. You can throw out as many potential character names within his universe as much as you want, but the facts are that there'll never be an Avengers or JLA type group in the movie world known as Spider-Man, & because of that his A level status on the big screen will diminish much sooner rather than later.

The franchise that has a MUCH bigger advantage than Spidey's when it comes to having a chance for a very long existence on the big screen would be Xavier's mutants. Although I've never been a fan of the X series I still feel with the amount of top level heroes, & villains at their disposal 20th Century FOX can still make that franchise relevant for many years to come. Plus, now that they're about to put their very own cinematic universe franchise into full throttle starting very soon it also gives the mutants more longevity. Lets be honest though about this "potential" super team up world between the two FOX franchises. It's clearly obvious that one of those film series can definitely survive a long time without the other, but the idea of FOX still bringing them together will still be a dream turned reality for most fans of both properties. The mere notion of the X-Men not only being a massive franchise of their own, but also having other X teams within their world clearly puts them on equal footing with Marvel Studios band of superbeings. When you factor in the world of the Fab Four, & how much of an impact they could have by intertwining their characters as well should make the competition between FOX & Marvel that much more exciting. However, if FOX doesn't get their act together when it comes to having X-Men's continuity make sense, or putting out a Fantastic Four movie that doesn't suck it won't matter how many characters they have at their disposal. Fix those problems first then people can have discussions about the X-Men franchise lasting a long time, or even "challenging" the MCU for box office supremacy. Wolverine might be the biggest thing they have right now, but even he isn't capable of keeping that series afloat without the proper direction that franchise needs to be headed in.

This last opinion might appear as if I'm rooting for Marvels' films to succeed, & the other two properties to fail which couldn't be the furthest thing from the truth. It's just that I absolutely love what Kevin Feige & his people are doing right now over at Marvel. So much so that I'm one of those comic book MOVIE fans (not COMIC BOOK fans) who's glad that Spidey & the mutants belong to other film companies. All I read from comic book fans on various websites is how Disney should just buy back everything so that Marvel can have all their characters underneath one roof. Two reasons why that plan would fail miserably. For starters Disney doesn't have to buy anything for anybody. The mouse house has always clearly been in the business of making money, & with these recent Marvel releases they have been doing just that...LOTS of it. So why would they want to spend a ridiculous amount of paper (which of course SONY & FOX would ask for) on Marvel properties they don't necessarily need right now, or ever for that matter. They currently are the owners of the 3rd highest revenue making franchise in cinema history with this MCU series. Both the Spider-Man, & X-Men series can't even see 3rd place much less be compared to the frachise that is actually in that spot. Spider-Man is all the way in the 10th spot which puts it seven places below Marvel's franchise, & three spots below DC Entertainments golden boy series...BATMAN.

What's worse is not only does the X-Men come in at number 15, but it's two spots below another Marvel property that currently only claims three films under its umbrella...Iron Man. On Sony & Fox's end the deal would be a mistake also considering how much they both would miss out on any future profits they could make from both those properties. That's why I've been convinced a long time ago that neither studio wanted to sell their franchises to begin with, & they never will. It doesn't matter though, because as long as Marvel has a huge line up of characters at their disposal which they always will, & great stories to put them in which they always will I don't see any momentum they have right now being lost anytime...this century.
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LEVITIKUZ - 8/30/2013, 8:31 PM
Wrong. Spidey has the edge. Why? His rogues. Spidey has the best rogue gallery at Marvel. Hell the MCU barely had enough villains for an Iron Man Trilogy.

It may seem weird but you can own as many heroes you want but if you don't have good villains, you can't back these heroes up. The MCU lacks villains.
Tainted87 - 8/30/2013, 8:41 PM
Spider-man, and not just 'cause Levi said ;)

Which one has the lasting appeal to audiences of all ages?

I wish it was X-Men, but Fox doesn't have faith in any character outside of Wolverine, unless he's Michael Fassbender.

Imagine if it was a flashback to the 80s, where Kurt and Logan would go out and get hammered. Where Colossus was Kitty's big brother-type and not really a love interest. Where Storm was trying to keep the peace without her powers. Those were THE best years of X-Men. Even Joss Whedon couldn't top it. Without Claremont, X-Men would be in a pine box.
FreedomFreeLife - 8/30/2013, 9:38 PM
Spider-Man can stay long. After TASM we can have Spider-Man 2099, then we can have spider-man noir, then we can have again modern spider-man(where gwen and mj both survives), and kinda stuff.
FreedomFreeLife - 8/30/2013, 9:43 PM
Spider-Man can work as James Bond movies.
Every movie has a guy who has accident, turns bad, and Spider-Man has to stop him.

X-Men movies we seen had no villain at all... First movie: Magneto at end, second movie... um a guy...third movie again magneto... past movie some guy...

Iron Man had villains, but those villains were all crap. Also, story cant be stand forever...

Avengers also cant stand forever because you need story... you cant have every time new villain by accident(unlike Spider-Man, becuase it works there).
Lhornbk - 8/30/2013, 9:44 PM
No, not Spiderman because of his rogues. You have to look at this from the perspective of general audiences. GA are only really aware of a few of Spidey's rogues. Lizard, Green Goblin, Doc Ock, Electro, Venom, maybe Sandman. If they start using more than one rogue per movie, they're gonna run out quick. This will be version #2 of Goblin, & version #2 of Venom, Sandman, & Doc Ock if they use them again. Black Cat? GA are gonna see her and think she's a cheap copy of Catwoman. They've got TAS planned through 4 movies evidently, and that's probably about as long as he lasts without a reboot. Then you start having the same rogues again? Eventually, without putting some serious distance between the end of one series and a reboot, GA are gonna get bored and the reboot will flop. My prediction is that after TAS 4, either Sony figures out a way to get him some kind of team, waits much longer for another reboot (10 yrs at least), let's the rights revert to Marvel, or attempts another quick reboot and watches it flop.

The MCU does have many more characters to use and keep things fresh. The Avengers can change rosters. They might even be able to use new actors without a complete reboot (as they do with James Bond.) As for rogues, if they do run out, why not develop new ones? GA aren't gonna care if a rogue came from the comics or not. (And yes, they could develop new villains for Spidey too, but I just see general audiences eventually becoming bored with him.)

Quite frankly, I don't think that any one character can make it for more than 4 movies without a steep drop off in interest. Yes, Superman IV was horrible (worst comic book movie ever IMO), but even if it had been good I think audiences needed a break from the character. Same with Batman. They might have made it to a 5th film if Batman & Robin had been good, since they did have Robin & Batgirl to keep things fresh in audience's minds, but that's probably as far as it would go. As popular as Iron Man is right now, without the Avengers he would't go much farther before it became stale. I think the only thing that has kept Bond going is changing actors every 3-6 films or so, with each actor playing Bond differently, and with the movies evolving with the times. That's probably what will set the comic book franchise that lasts the longest apart, how well it evolves & adapts with the times to appeal to movie goers.
Minato - 8/30/2013, 10:10 PM
I think the MCU will because they don’t plan on using the same heroes or villains over and over again. They have been taking B list characters and turning them into franchises. I think they will do the same with GOTG, Strange, Panther and Antman and we will see different versions of the MCU. Eventually people will get tired of Magneto and Spiderman where as the MCU will rotate and introduce new characters over time.
Minato - 8/30/2013, 10:18 PM
MCU will eventually have movies for Panther, Strange, Antman, GOTG, Nova, Captain Marvel, Sentry, Shang Chi, Heroes for Hire, Daredevil, Spider Woman, Hulk, She Hulk, Moon Knight, Inhumans, and more.
Viltrumite - 8/30/2013, 10:26 PM
Toss up between MCU and Spider-Man, the latter simply because of the villains and the character himself.
The X-Men need to create a rebooted universe/ continuity that doesn't necessarily tie back into the original trilogy/timeline after the time traveling shenanigans of Days of Future Past.
TheBeard - 8/30/2013, 11:02 PM
fox will lose the F-4 soon, and marvel studios will be even more power full
marvel72 - 8/31/2013, 6:14 AM
its hard to say how do you measure it in movies or years.

spider-man four movies soon to be five with a sixth planned,they'll probably just keep rebooting spidey.

spider-man 2
spider-man 3

the amazing spider-man
the amazing spider-man 2

the amazing spider-man 3 (2016)

the x-men seventh x-men related movie is almost with us,with more on the way.

x-men 2
x-men the last stand
x-men origins wolverine
x-men first class
the wolverine
x-men days of future past

probably see another wolverine solo outing plus another x-men & don't forget x-force.

marvel cinematic universe just keeps growing from strength to strehgth,phase 1 & phase 2 combined is eleven movies with more in the works for phase 3 & beyond.

phase one

iron man
the incredible hulk
iron man 2
captain america the first avenger
the avengers

phase two

iron man 3
thor the dark world
captain america the winter soldier
guardians of the galaxy
the avengers age of ultron

phase 3


its bound to get rebooted eventually,when the actors get to old.
Rhysno1 - 8/31/2013, 7:22 AM
Praying that Fantastic Four goes into Development hell and just doesn't get made.
The Avengers starts filming soon and we've already had major casting announcements, script is finished, director signed on, they know where they're filming etc.
Fantastic Four has a director and a producer and its meant to be released a month after Age Of Ulton...
faver - 8/31/2013, 10:59 AM
Spidey has an amazing gallery of villains, but no actor would commit to so many films. Peter will probably be recast and continui for a while. Then they have the possibility of introducing Miles Morales. If done well, that could give them a couple of years more.

The X-Men have a lot of possibilities because of the many teams. Done well, it could last a long time. Plus, they have interesting villains who, despite being a 13-year old franchise, haven't been used a lot.

The MCU is the universe I find less compelling but they have the advantage of having a lot of heroes with different tones (sci fi with GOTG, more magic based with Dr. Strange, etc.). The cons? They have less relevant villains. However, rotating the Avengers roster they could go on for a while.

Unlike the other franchises, the MCU will have to survive with recasts. When the time comes, a universe so big will not withstand a reboot.
Dennisv1 - 8/31/2013, 11:05 AM
I think it comes down to the MCU universe and spidey universe. I don't think the xmen universe can go on that long. The Wolverine movie just proved that point. It was highly praised and well received by fans and critics, but still made way less than wolverine origins. That tells me people are starting to get tired of Logan just a little bit. And I think he's the only character in the xmen universe who can have a solo movie that would be successful at the boxoffice. Days of future past should be good but again that's an ensemble movie. To this day, last stand is still the highest grossing xmen movie. Which comes in below the lowest grossing spidey movie. Go figure. Spidey will last because he's universally loved and very durable. His universe is about to expand with webbs' franchise and there is a lot of places they can go with it. And part 2 should be bigger and more profitable than the first which was rebooting a franchise, which is never easy and risky. Same goes for the MCU universe which just started Phase 2.
ThePowerCosmic - 8/31/2013, 11:13 AM

You have to be the stupidest ignorant person on this site.

No good villains?

Red Skull, Thanos, Ronan, Iron Monger, Loki, the Destroyer, Nebula, abomination, crossbones, winter soldier, malekith, the collector, frost giants, chitauri, extremis soldiers

Yeah MCU is really lacking good villains. Every one of those were better than or as good as Spiderman villains.
ThePowerCosmic - 8/31/2013, 11:14 AM
Yes, I know we haven't seen a few of those yet, but I am listing all the villains coming up too, and there is no shortage.
Moakynubs - 8/31/2013, 11:19 AM
MCU. X-Men will probably go down first.
DurtyTalynt - 8/31/2013, 11:35 AM
^^we can only hope
novaprime - 8/31/2013, 11:40 AM
MCU might last longer because of Disney!!!
Fox and Sony seem like They want to Keep Doing X men and Spidey Movies!!! & so far their doing em ok.. but i just hope Fox learns from Disney/Marvel.. and helps make a Great x- men Movie like Marvel did with Avengers!!!
BritishMonkey - 8/31/2013, 11:41 AM
X-Men will fall first, then Spidey's universe. MCU will last for ages.
X-Men and Spidey won't truly be finished though because once Sony and Fox are done with Spidey and X-Men Marvel will buy them back.
LEVITIKUZ - 8/31/2013, 12:15 PM

Red Skull, Thanos, Ronan, Iron Monger, Loki, the Destroyer, Nebula, abomination, crossbones, winter soldier, malekith, the collector, frost giants, chitauri, extremis soldiers

And you know what? They are all used. For Avengers all I see is them doing a Masters of Evil and Thanos but after them who do you got?

And no, I'm not the idiot. You are.

First off the Iron Man series is done. Over.

Let's look at Spider-Man's villains:

We did Doc Ock, Green Goblin, Sandman, and Lizard. And we will see Rhino and Electro in TASM2.

They did Venom but he really wasn't used to his full ability.

The Spider-Man villains who have yet to appear on the big screen are: Black Cat, Hammerhead, Hobgoblin, Scorpion, Kingpin, Mysterio, Carnage, Vulture, Kraven, Chameleon, Shocker, Hydro-Man, Morbius, Tombstone, Anti-Venom, and many more.

Spider-Man's rogues are way bigger and better than any Marvel character if not all of Marvel. Captain America and Thor will likely have one more film left but let's look at replacements. Ant-Man, She-Hulk, Ms Marvel, and Black Panther are all great but they lack villains. You can't make a trilogy with those characters. Daredevil really is the only Marvel character, next to Hulk, a trilogy can be made of. Marvel Studios lacks rogues.

Hell Spidey also has a way better shot of introducing a multiuniverse because his alternate universes are cooler. You could introduce the 2099 universe, Noir, Ultimate, bring back Raimi's universe and cross it with Webb's. The possibles for Spider-Man are unlimited.

Marvel Studios lacks great villains. Hell Fox has some big guns if you think about it. Doom, Magneto, Apoklysis, Galatcus, Dr Sinestor.

Marvel Studios has the heroes but lacks the villains.
EpitomeofAwesome - 8/31/2013, 12:31 PM
JuggernautButch - 8/31/2013, 1:05 PM

I agree that the Spidey franchise will last for years (if not forever) on such a huge Rogue's Gallery. However saying the MCU lacks villians?

From Thor: Enchantress, Executioner, Ulik, Surtur, Mr. Hyde, The Wrecking Crew, Grey Gargoyle, Absorbing Man

From Cap/SHIELD: MODOK, Baron Strucker, Baron Zemo, Taskmaster, Doctor Faustus, Super Adaptoid

From Hulk: The Leader, Wendigo, Zzzax, Ringmaster

From The Avengers: Kang, Korvac, Count Nefaria, Graviton

From Doctor Strange: Baron Mordo, Dormammu, Nightmare

also: Klaw, Mephisto, Morgan Le Fay, The Hood, The Stranger, The Grandmaster, Celestials, and so on and so forth.

Just sayin, there is a LOT in the MCU's toybox.
CharlesKnight94 - 8/31/2013, 1:06 PM
Spider-Man! MCU is doing great but it wont last forever.
LEVITIKUZ - 8/31/2013, 1:07 PM

Thor and Cap are going to just be a Trilogy.

Hulk has enough villains I believe for a Trilogy.

Avengers have enough but how much longer so the Avengers go? I can see 4 at the most but how much longer?

Points for Doc Strange.
thebearjew - 8/31/2013, 2:04 PM
IF we're going off years then x-men has won or is winning in that aspect
(Including the anounced films)
X-men 2000-2014 14 years
Avengers (im including the solos since they are all one series) 2008-2015 7 years
Spider-man (ill include the reboot as the same franchise i guess) 2002-2018 6 years
MCU i believe will out live the rest since theyre going to start different superhero franchises down the line
thebearjew - 8/31/2013, 2:06 PM
One thing thats really wierd about the doctor strange film
Is that obviously theyre acknowledging that magic exists in the MCU
But yet mandarian couldnt have magic rings bcuz thats silly?
NovaCorpsFan - 8/31/2013, 2:22 PM

Kang, Thanos, Ultron, Supreme Intelligence, High Evolutionary, Baron Zemo, Enchantress, Surtur, Skurge, Ulik, Baron Von Strucker, Madame Hydra, Klaw, Absorbing Man, Rulk, Korvac, Sphynx, Beyonder, Chthon, Mephisto, Dormammu, Baron Mordo, Man-Ape, MODOK, Taskmaster, Masters of Evil, The Void (Sentry), Immortus, Fin Fang Foom, The Leader and for lack of a better option, Radioactive Man.

Is that a good enough rogues gallery for you?
LEVITIKUZ - 8/31/2013, 2:31 PM

Inhuman - 8/31/2013, 2:58 PM
Out of Spider-Man, X-Men, and FF, I can see Spider-Man rights coming back to Marvel Studios. The problem is X-Men and FF because they have a vast amount of stories. Spider-Man and FF Im hoping can come back to Marvel Studios soon. X-Men will be the problem
AlanWarlock - 8/31/2013, 5:16 PM
Let's look at how many of Spidey's Rogues Gallery who could be successfully translated to the screen. The numbers start to diminish. Also, not sure that Spidey can use the Kingpin. He was in "Daredevil," the rights to which reverted to Marvel after Fox let them go. Unless there's some kind of "shared character" arrangement for Wilson Fisk like there is for Quicksilver and the Scarlet Witch, I don't see Marvel letting the Kingpin go.
CapitanAmerika2 - 8/31/2013, 5:21 PM
I would say that the MCU and Spiderman franchises are tied in terms of how long they can last. As many people have mentioned the MCU has a lot of characters they can choose from to keep the franchise going for years to come. As for Spiderman he does have all his villains that can be chosen from, but also they could do a Spiderman and Spiderwoman team up which could lead into her own franchise, they could also do a Venom trilogy where he plays the antihero and end the trilogy with Spiderman and Venom teaming up against Carnage. Then they could reboot the Venom trilogy and have Flash Thompson as Venom for awhile. They could also kill off Peter Parker as Spiderman and do a Miles Morales Spiderman trilogy, or a Superior Spiderman trilogy. They could also do a series of movies based on the Clone Saga thus leading to Ben Reilly having his own Spiderman series before having him killed off and having Peter Parker take back his identity.

What does the Xmen franchise have Wolverine, Deadpool, the Brotherhood of Mutants, Sentinels, and Apocalypse. I think this franchise will die off before the Spiderman and MCU does.
superbatspiderman - 8/31/2013, 6:18 PM
The MCU will make the most money and have the most movies but I think Spider-Man will last the longest in the long run. It has 10 years over the MCU anyway. Spider-Man is just too iconic and it's franchise will never die because people will always go to see Spider-MAn movies.

The thing that MCu has as an advantage is that they have so many different characters to make movies of but that doesn't mean all of them will do well. The Avengers is their bigggest trick in their sleeves but who knows how long that can go on for.
THEDARKKNIGHT1939 - 8/31/2013, 6:45 PM
The question is, are they going to make an Avengers 4? Personally I think that would be stupid. It should end a trilogy. But if they kept going, they should make it like star wars with not just a 4 but a 5 and a 6.
knightShift - 8/31/2013, 7:53 PM
If the webhead, Fantastic Four and X franchises do well, then good! I just hope they meet MY expectations!PLEASE PLEASE PLEASE be good! I mean if they aren't reverting back anytime soon, I truly hope they are bona fide hits!....... Look at it this way. If all Marvels franchises revert back to them ( my iffy personal wish, i'll explain), then they'll have a glut of great properties which must be capitalized on. Cool! I'm down! But wait! That might mean IP's like the GOTG etc. never see the light of day! WHY? Because they don't have the time/ budget/ or cahones to branch out! Of course we'll never know this, because GOTG is shooting as I type this! But its a plausible assumption!.........Anywho, On one hand I'd love to see Spidey and Reed onscreen with Cap and Hulk. Or Wolvie and Ben Grimm smoking cohiba's with Nick Fury! ..... And on the other we ONLY get 3, maybe 4 movies MAX a year and marvel never has time to crank out GOTG! Or Dr. Strange! Or Ant-Man! Or Inhumans! Or Black Panther! Or The Eternals! Or Nova!!!..... ughhhhhh the head aches! .............. So yeah. Knock it out the park Fox & Sony! Make great movies, so we have more of them each year! ( Don't F-up GALACTUS again I swear...)In closing ...... Though I personally wish Marvel never sold the rights to these characters, Its just my fanboy-ness ( is that a word?) showing! I'm a big boy, I can deal! The reality of the situation is still acceptable to me, BECAUSE THE POSSIBILITY STILL EXIST, THAT THESE 3 (MARVEL/Disney, SONY AND FOX) could one day play nice and make CBM's together! Muah ha ha! ......Shoot I ain't getting any younger! Giddy -up! ........... P.S. I hope the DCU gets it going also. Flash, World's Finest, Blackest Night, Justice League, Kingdom Come, INVASION!, Crisis on etc etc etc. No hatin' here, the more the merrier! Peace!
Ace101 - 8/31/2013, 10:47 PM
@Levi possiable MCU villains still to come: (imo Thor has the best rouges gallery to date) Surtur, Ulik, Mangog, Hela, Fafnir, Nidgard Serpent, Enchantress, Skurge, Ego the living planet, Absorbing man, the wrecking crew, Fenris Wolf, Desak, Karnilla, Lorelei, Ymir, Atum, the elder demons, those who sit above in shadow and the Celestials. Also Ultron, Kang the conqurer, Baron Zemo, Baron strucker, Baron mordo, Dormammu, Nightmare, the Sphinx, deathstorm, magus, High Evolutionary, Badoon, Klaw, Man-Ape, the beyonder, Korvac, the chaos king, Mephesto, Blackheart, Sons of Satannish, The Dire Wraiths, and the Grandmaster to name a few.
GhostZillaRider - 9/1/2013, 12:01 AM
All joking aside, Marvel can go on indefinitely, even without making extra Avengers movies, by utilizing all the heroes at their disposal. (Not every hero needs to have a trilogy.) Tying them all together can be as simple as dropping a cameo(possibly for a team up) of an already established character. (Cap shows up in a Moon Knight film to say that MK is skirting the edge of what is tolerable, and that he and the Avengers will be keeping a close eye on him. It isn't neccessary for Moon Knight to join the team.)

Also, when you consider "teams" you need to take into account the teams on the heroic AND villainous sides of the fence. Take the Serpent Society, for example. None of their members are noteworthy alone, but as a group, they can be pretty dynamic. Then you've got the Defenders, as well as Avengers West Coast/Force Works. And that's off the top of my melon.

The point is, Marvel has so much to draw from that they could, realistically, enter a state of filmmaking perpetual motion.

That's just my opinion.....
GhostZillaRider - 9/1/2013, 12:36 AM
Other teams that could be used: the Masters of Evil (duh), the U-Foes, Heroes for Hire, Marvel Knights (more of a character compilation than a team), the New Warriors, the Great Lakes Avengers...(just kidding), the Hood and his crime syndicate, the Runaways, the Inhumans, the Lethal Legion, the Thunderbolts (THAT would make for some interesting cinema), I won't mention the Power Pack...(dammit! Too late!), Squadron Supreme, and the Young Avengers. (I'm sure there's more, but my head is spinning......)
ComicAction25 - 9/1/2013, 12:41 AM
easy MCU takes this.. They have more to pull from than the other universes. Thanos/Ultron/Red Skull/Loki/Kang the Conqueror/ Hulk at times/ Magus/ The Kree/ Shi'ar/ Abraxas/Annihilus/Magus/Elders of the Universe/ Beyonder/Living Tribunal/Dormammu/Surtur/ and many many more. This is more than the Avengers Universe.. Hence the fact they are coming out with Guardians of the Galaxy. That will catapult the different array of characters. Adam Warlock/Mar-vell and Genis Vell/ Sentry/Hyperion/Beta Ray Bill... You've got to be kidding yourself if you think the others have the longevity that MCU has. They are set up for every age range if they wanted to. Disney is coming out with the animated Big Hero 6 and that will target the younger generation and they will probably make a Power Pack CGI movie for kids.
KingLing - 9/1/2013, 12:46 AM
X-men may have more characters and trying to get a universe off the ground, but it all really depends on their next film. if it flops, X-men is done for. Spidey has at least a few new more films coming out in the future, and people care really deeply for the character.

Marvel has the potential for never-ending longevity (but it probably won't happen). Marvel can switch out a current lead, say Iron-Man, when they get too old and throw in some other formerly B-list character and turn them into the new star, like Doctor Strange.
ComicAction25 - 9/1/2013, 12:48 AM
forgot to mention Hydra, A.I.M, Destroyer, Abomination, Wrecking Crew, and the others GhostZillaRider said. Eternals, Quasar, Gladiator, Wonder Man, Absorbing Man, Vision, Olympians(Zeus,Hercules,Ares,etc) and I could keep going
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