@SuperCat - I wonder how it's going to compare with Pet Sematary. Pet Sematary is equally drawing as much buzz and positive word of mouth too. I wouldn't be surprised if the #1 & #2 spot are marginally different by a couple of mil.

If it weren't for the positive word of mouth (and seeing Shazam early), my bet would've been on Pet Sematary outperforming Shazam on opening weekend. Now Shazam is most likely to be #1 this weekend. I doubt people will bring families and kids to go see a r-rated horror movie about dead pets coming back.

@mastakilla39 - you never know I saw kids leaving theater with adults of Deadpool movie r rated version

@SuperCat - Got my ticket for tomorrow. First day, first matinee. SHIT! It ain't tomorrow, it's today! Holy Hannah! I already know I am going to LOVE this movie.

@SonOfAGif - while I don't believe most of that I do believe that a large part of CMs success was due to the Marvel brand. That's probably true for all the films. I mean MI:Fallout was partly successful because of the previous films, that's just how it works.

@Battabing - I love here that the implication is that training wheels somehow help you ride higher, further and faster than everyone else

@OmegaDaGrodd - No, they're a safety net.

@OmegaDaGrodd - Highchairs actually are unsafe for kids and make them eat less because they are afraid of heights.

@OmegaDaGrodd -

@Battabing - Shazam doesn't have the training wheels Captain Marvel is riding on, i.e. the megapopular Marvel brand

First, the general audience only sees "superhero movie," not Marvel or DC. Association always boosts overall sales, which is why when something "new" becomes popular there's a flood of similar products right behind it. So yes, Captain Shazam is riding on Marvel's brand.

@Battabing -

@OmegaDaGrodd - Actually, brand power, the episodic nature of MCU films (a defining part of the brand) and Endgame proximity, not to mention lacing the film with MCU favorites played a big role in Captain Marvel's success, and it's exactly how Feige planned it.

@Battabing - WRONG. You said and I quote "If Shazam is a success it won't have needed training wheels to do so." And I provided a screenshot to call you out of your selective memory.

Meanwhile you're bashing Captain Marvel by claiming it has only been a success due to The Avengers brand. But you don't believe Shazam has any help from the DC brand. Despite Batman & Superman being name dropped in various tv spots.

But ok. Shazam doesn't need training wheels. You're delusional and apparently a liar.

@Battabing -

Brand recognition, proximity to huge event films, the episodic nature of the MCU and featuring fan favorite characters didn't get GOTG, Thor, Spider-Man or Ant Man to a billion dollars, not even featuring heavily in one of the previous event films did

Wonder Woman was the standout of one of the previous year's most watched films and was a pop culture moment leading into the first Justice League film......and wasn't even in the top 3 highest grossing CBMs the year she came out, let alone sniffing a billion

SHAZAM is already dropping references to Batman, Superman and Aquaman in it's trailers, and literally featured an ad where he pops up after the words AQUAMAN 2 (a billion dollar movie that came out 4 months ago)....and he's going to be lucky if he makes a third of Captain Marvel's box office

Feige is smart and put all the pieces in place to have a hit on par with Dr. Strange or maaaaayyyyybe a Winter Soldier, and instead he dropped the first debut CBM to make a billion dollars, let alone the first female led CBM to make a billion dollars because no matter how good or planning or your marketing, you have to make a movie people want to see multiple times, tell their friends about, and genuinely enjoy if you want to make a billion. That's what Marvel did with Captain Marvel, and anyone trying to simplify that into a mathematical equation that anyone could've seen coming looks like a fool (especially when you were the very one predicting that Brie Larson was going to drive people away, now all of a sudden this was a foregone conclusion. You're going to tear up the whole damn field moving that goalpost)

@SonOfAGif - ant man and wasp is part of end game that movie didn’t do well