MAN OF STEEL Opening Weekend Estimated At $100M
According to the Hollywood trade publication Variety, the Superman reboot from Zack Snyder, Henry Cavill, David S. Goyer, Christopher Nolan and co. is currently tracking for an estimated $100M opening weekend. The trade has solicited box office expectations from various Warner Bros. executives who predict that Man of Steel will earn $300M over the course of its entire domestic run. These days, the rule of thumb for successful summer blockbusters is that international earnings will be 2x the domestic run. Doing a little math, that means Warner Bros. is hoping for a $900M box office haul for the $225 million Man of Steel. Add in the $160M the film has already earned in product placement from various advertisers and that's a total revenue of over a billion dollars. Of course, it's debated ad nauseam around these parts in the comments that things such as theater cuts, marketing, etc., etc. must be taken into account to determine a film's actual profit (for all you youngsters, that's different from revenue). Buena Vista's Iron Man 3 has earned $387 million domestically thus far, with a worldwide box office haul of $1.18 billion which matches up pretty well with the [worldwide gross = domestic + 2x(domestic)] formula mentioned above. If such a financial forecast were to turn out true for Man of Steel, imagine the announcements to be made at this year's San Diego Comic Con.
Variety reports that early tracking for Man of Steel predicts a $100M domestic opening weekend. Lets extrapolate that a step further and guess at Man of Steel's potential worldwide box office earnings.
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Running Time: 2 hrs 23 min
Release Date: 14 June 2013 (USA)
MPAA Rating: PG-13
Starring: Henry Cavill, Michael Shannon, Amy Adams, Kevin Costner,Russell Crowe, Diane Lane, Laurence Fishburne, Christopher Meloni, Richard Schiff, Harry Lennix
Directed by: Zack Snyder
Written by: Christopher Nolan (story), David S. Goyer screenplay)
"Man of Steel follows the Last Son of Krypton on his epic journey to become mankind's shinning beacon of hope for a brighter future. With the beliefs and values instilled by his adoptive parents Jonathan (Kevin Costner) and Martha (Diane Lane) Kent, a young Clark (Henry Cavill) sets out to find his place in the world. But when the nefarious General Zodd (Michael Shannon) arrives on Earth, Clark will have to choose between being a normal human or Kal-el,son of Jor-El (Russell Crowe) and humanity's greatest protector and champion. Filmed in IMAX and shot in Vancouver, Chicago and Plano, Illinois, Man of Steel will be released on June 14, 2013 by Warner Bros. Directed by Zack Snyder (300, Watchmen) with a screenplay by David S. Goyer (The Dark Knight) the Christopher Nolan (The Dark Knight Rises, Inception) produced feature film will surely be the summer blockbuster of 2013."
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