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MAN OF STEEL Tie-In Comic Expected To Be Announced Next Month
Looking to squeeze as much as they can out of of the movie, DC is looking to use
Man Of Steel
to promote other Superman books and characters, and also look to announce the tie-in comic for the film sometime in February.
chatted it up with DC's Senior Vice President of Sales Bob Wayne as well as Vice President of Marketing John Cunningham to talk on a number of things for the upcoming year. One of the things that was addressed was how big of a year it's going to be for Superman. Looking to capitalize on this summer's
Man Of Steel
, DC will be trying to generate sales for backlist properties by using the blockbuster as publicity. Much the same way as the did with the latest batch of Batman movies did. Cunningham called it,
"best opportunity we've had to date,"
to push lesser known Superman titles and characters.
Another thing you can expect that is
Man Of Steel
related will be a tie-in comic for the movie. Most comic book movies are doing this nowadays, so it should come as no surprise that DC will look to cash in on this as well. According to Newsarama you can expect an announcement for the title next month sometime around ComicsPRO at the end of February. For the latest on all things Man Of Steel make sure to check back here at CBM.
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