AGENTS OF S.H.I.E.L.D. Matches Ratings Low In Mid-Season Return
Per TV by the Numbers, Marvel's Agents of S.H.I.E.L.D. returned with a new episode on Tuesday but to modest ratings. The mid-season premiere matched the mid-season finale as the lowest ratings for the show, garnering a meager 2.1 rating in the coveted 18-49 demographic that advertisers crave. Overall viewership is up however, at 6.5 million viewers. However, a prime time network television show's success is often judged by how much of the 18-49 age demographic it can command. One thing to take into consideration is that Agents of S.H.I.E.L.D. has done very well in DVR ratings, typically receiving a nice overnight boost to it's initial score.
The mid-season premiere of Marvel's Agents of S.H.I.E.L.D. matched the mid-season finale in the coveted 18-49 demographic. However, overall viewership is up and the show should receive a boost once DVR ratings are factored.
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Running Time: 60 min
Release Date: September 24, 2013
MPAA Rating: Tv PG-13
Starring: Clark Gregg, Ming-Na Wen, Elizabeth Henstridge, Iain De Caestecker, Brett Dalton
Directed by: Joss Whedon (pilot)
Written by: Maurissa Tancharoen (story/writer), Jed Whedon(story/writer),Jeffrey Bell (executive producer), Jeph Loeb (executive producer)
|"Clark Gregg reprises his role of Agent Phil Coulson from Marvel’s feature films, as he assembles a small, highly select group of Agents from the worldwide law-enforcement organization known as S.H.I.E.L.D. Together they investigate the new, the strange, and the unknown across the globe, protecting the ordinary from the extraordinary. Coulson's team consists of Agent Grant Ward (Brett Dalton), highly trained in combat and espionage; Agent Melinda May (Ming-Na Wen), expert pilot and martial artist; Agent Leo Fitz (Iain De Caestecker), brilliant engineer; and Agent Jemma Simmons (Elizabeth Henstridge), genius bio-chemist. Joining them on their journey into mystery is new recruit and computer hacker, Skye (Chloe Bennet).
Marvel’s Agents of S.H.I.E.L.D., Marvel’s first television series, is from executive producers Joss Whedon (Marvel's The Avengers, Buffy the Vampire Slayer), Jed Whedon & Maurissa Tancharoen, who co-wrote the pilot (Dollhouse, Dr.Horrible's Sing-Along Blog). Jeffrey Bell (Angel, Alias) and Jeph Loeb (Smallville, Lost, Heroes) also serve as executive producers. Marvel’s Agents of S.H.I.E.L.D. is produced by ABC Studios and Marvel Television."
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