Former Disney CEO Bob Iger Admits Marvel Studios Has "Exceeded" His Expectations Since 2009 Acquisition

Disney CEO Bob Iger has shared his thoughts on the success of Marvel Studios, admitting that the company has "exceeded" his expectations since the acquisition took place in 2009. Find out more here...

By JoshWilding - Jan 07, 2021 11:01 AM EST

Filed Under: Marvel Studios

Disney acquired Marvel Entertainment in 2009 for a whopping $4 billion. In the years that followed, the deal has paid off big time for the House of Mouse, mostly thanks to the money earned at the box office by Marvel Studios movies. Merchandise is another big part of how much they earn on a yearly basis, of course, but it's fair to say the acquisition was a success.

That's something former Disney CEO Bob Iger acknowledged in a recent interview with The Old Man and the Three. Asked if he was surprised by the success that Marvel has created for Disney, Iger admitted that Marvel Studios, in particular, has performed better than he could have imagined.

"So, your last part of the question, did I in my right mind think [Marvel Studios] would deliver the kind of value that's delivered? You know, I'd have to say honestly that it's exceeded my expectations," he admitted. "Looking back, it probably shouldn't have. I mean, they [Kevin Feige, Louis D'Esposito, other Marvel Studios creatives] are so talented that I should've known that, if we provided them the resources, they would produce at even greater heights, and they have."

Of course, things really started looking up for Marvel Studios when Kevin Feige broke the studio away from Marvel Entertainment and, more specifically, CEO Isaac Perlmutter. With that, Feige finally had complete freedom, with no Marvel Comics-led committee telling him what to do or Perlmutter demanding that he focus on characters like the Inhumans.

The future looks brighter than ever for the Marvel Cinematic Universe thanks to Disney+, and the acquisition of the company will definitely go down as one of Iger's best decisions as CEO.

Click on the "Next" button below for 10 inspiring
Captain America quotes you can live your life by!

10. "The Price Of Freedom Is High, It Always Has Been. And It's A Price I'm Willing To Pay. And If I'm The Only One, Then So Be It. But I'm Willing To Bet I'm Not."

One of the most patriotic quotes from Captain America in the MCU, this comes from Steve's memorable plea to those remaining S.H.I.E.L.D. agents to step up and fight back against HYDRA.

Despite knowing that the odds are stacked against them, Cap's inspirational work is what helps rally the troops and save the day. During this, Steve even makes it clear that he's willing to pay the ultimate price for freedom, even if it ultimately means he's the last man standing against tyranny.

This is definitely something worth bearing in mind in today's climate.

9. "If I See A Situation Pointed South, I Can't Ignore It. Sometimes I Wish I Could."

When Tony Stark responds to the quote above with, "No you don't," Steve comes back with, "No, I don’t."

That's just the sort of person he is, and this Captain America: Civil War quote is particularly poignant. It's often all too tempting to turn away from the awful things that happen in this world, but we could all do with being more like Steve Rogers, especially if it ultimately means doing the right thing.

Again, given what's happening in the world right now, we should definitely take this quote to half.

8. "You Get Hurt, Hurt Them Back. You Get Killed...Walk It Off."

Look, we're not suggesting that you try walking off death, and this quote was delivered in a humorous way. If you go beyond that, however, Cap's message to the team in Avengers: Age of Ultron hits hard.

Steve Rogers has high expectations for himself as a hero, and believes the team should be held to similarly lofty ideas. If you're a leader in any way, these might just be words to live by when you stop and think about; remember, Cap was willing to jump on a grenade for his fellow soldiers.

7. "I'm Not Looking For Forgiveness, And I'm Way Past Asking For Permission."

The quote above finishes with Cap saying, "Earth just lost her best defender. So we're here to fight. If you wanna stay in our way...we'll fight you, too." Needless to say, we're not endorsing you heading out and fighting those you disagree with or even anyone who stands in your way!

Steve - now Nomad in all but name - delivers this line to General "Thunderbolt" Ross in Avengers: Infinity War after Iron Man disappears on the spaceship belonging to Ebony Maw.

What can we take from it? Well, sometimes, you have to accept that while your actions aren't necessarily going to make everyone happy, if it's the right thing to do, it doesn't matter.

6. "For As Long As I Can Remember, I Just Wanted To Do What Was Right. I Guess I'm Not Quite Sure What That Is Anymore. And I Thought I Could Throw Myself Back In: Follow Orders, Serve. It's Just Not The Same."

Captain America: The Winter Soldier saw Steve Rogers come to terms with the fact that following orders might not be what's right, and the hero's doubts about S.H.I.E.L.D. - which were established in The Avengers when he learned they were weaponising HYDRA tech - came to the fore here.

Given the current state of the world beyond just COVID, it's worth remembering that when you start seeing something is happening which is wrong, you don't have to follow those orders and can step up to do the right thing. That's what Cap often did in the MCU, and it was definitely the right decision.

5. "I Don't Want To Kill Anyone, But I Don't Like Bullies; I Don't Care Where They're From."

Bullies are the worst kind of people, and this comment from Steve Rogers in Captain America: The First Avenger during his interactions with perfectly emphasises why Dr. Erskine chose him.

Unlike the Ultimate version of Captain America, this Steve isn't xenophobic and only wants to go and fight in the war because he doesn't appreciate the way the Germans are taking over Europe.

This just goes to show we should all be able to come together against those who do wrong in this world.

4. "As A Team."

Earth's Mightiest Heroes really don't see eye to eye in The Avengers, and it's Captain America who plays a key role in bringing them together. As a result, they're able to repel Loki's invasion and ultimately emerge victorious in a fight which quite literally has the fate of the planet on the line.

Steve Rogers responds with, "As a team," after being asked how the team are going to beat the God of Mischief, and this is an important reminder that teamwork is often massively important.

3. "Then Finish It, 'Cause I'm With You Till The End Of The Line."

One of the most emotional moments in the Marvel Cinematic Universe's history came when Steve Rogers did whatever it took to bring his friend Bucky back after he'd been turned into the Winter Soldier.

That included taking a vicious beating from the HYDRA assassin, and fully at his old pal's mercy, Captain America makes it clear that if Bucky kills him, so be it, because he'll stand with him until the end.

We'd all be lucky to have a friend as great as Steve in life based on this memorable interaction.

2. "I’ve Been On My Own Since I Was 18. I Never Really Fit In Anywhere - Even In The Army. My Faith Is In People, I Guess. Individuals. And I’m Happy To Say For The Most Part, They Haven’t Let Me Down. Which Is Why I Can’t Let Them Down Either."

Thanks to Baron Zemo's machinations, Earth's Mightiest Heroes are split straight down the middle in Captain America: Civil War, and despite betraying Tony Stark, Steve later makes it clear to him that he'll be there when he needs them. However, he can't abandon those who fought by his side.

As a result, he breaks his friends out of the Raft (much to Iron Man's amusement, it seems), and this quote says a lot about both what a hard life Steve has had and how he values those around him.

1. "I Can Do This All Day."

One of Captain America's most famous quotes - he had clearly grown sick of it by the time Avengers: Endgame rolled around - this is a perfect message to anyone who stands up to bullies.

Used at various points throughout his time in the MCU, the most memorable was the first time we heard it in Captain America: The First Avenger. The weedy Steve Rogers is being beaten up in an alleyway, and makes it clear that he can take that and won't back down from those thugs.

Needless to say, this is a good reminder to never let a bully get you down in life.

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63 Comments

1 2

lordSTALE - 1/7/2021, 11:06 AM

Former Disney CEO Bob Iger Admits Marvel Studios Has "Exceeded" His Expectations

lordSTALE - 1/7/2021, 11:09 AM

I just watched this again last night

This came out before Infinity War and Holy $#!+ the MCU has been crazy both before and since then. Hell, the Global box office even went up $8 billion+ since then

JFerguson - 1/7/2021, 11:12 AM

But seriously, Feige had a vision and executed. My man is ambitious af and not a money laundering hack like the bad batch at Sony and pre-D Fox (RIP).

GhostDog - 1/7/2021, 11:12 AM

Bob Iger after purchasing Marvel Studios:

JustAChillFan - 1/7/2021, 11:18 AM

JJ is pulling big guests on his podcast, damn.

Ha1frican - 1/7/2021, 11:21 AM

I mean yeah, didn’t it make what it cost back just on movies alone in like 4 years. Granted that’s overall gross and not everything they made of it but I’d have to imagine between movies, merch, toys, and comics they definitely made their money back relatively quickly

WakandanQueen - 1/7/2021, 11:28 AM

And people stay saying "X movie will be Marvel's first flop".

Last time they said that, the film in question made a billie.

1 2

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Former Disney CEO Bob Iger Admits Marvel Studios Has "Exceeded" His Expectations Since 2009 Acquisition

Disney CEO Bob Iger has shared his thoughts on the success of Marvel Studios, admitting that the company has "exceeded" his expectations since the acquisition took place in 2009. Find out more here...

10. "The Price Of Freedom Is High, It Always Has Been. And It's A Price I'm Willing To Pay. And If I'm The Only One, Then So Be It. But I'm Willing To Bet I'm Not."

9. "If I See A Situation Pointed South, I Can't Ignore It. Sometimes I Wish I Could."

8. "You Get Hurt, Hurt Them Back. You Get Killed...Walk It Off."

7. "I'm Not Looking For Forgiveness, And I'm Way Past Asking For Permission."

6. "For As Long As I Can Remember, I Just Wanted To Do What Was Right. I Guess I'm Not Quite Sure What That Is Anymore. And I Thought I Could Throw Myself Back In: Follow Orders, Serve. It's Just Not The Same."

5. "I Don't Want To Kill Anyone, But I Don't Like Bullies; I Don't Care Where They're From."

4. "As A Team."

3. "Then Finish It, 'Cause I'm With You Till The End Of The Line."

2. "I’ve Been On My Own Since I Was 18. I Never Really Fit In Anywhere - Even In The Army. My Faith Is In People, I Guess. Individuals. And I’m Happy To Say For The Most Part, They Haven’t Let Me Down. Which Is Why I Can’t Let Them Down Either."

1. "I Can Do This All Day."

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