Avengers: Public Identity

Avengers: Public Identity

In this article, I look at how the Avengers team from the upcoming The Avengers movie will be depicted to the public of the Marvel Cinematic Universe.

In the Marvel Universe, The Avengers team is a well known organisation and trusted brand within the United States. However, other versions of the team are clandestine groups put together to stealthily take out threats without public knowledge. How will the movie version of the team be seen in the public eye of the citizens of the Marvel Cinematic Universe?

On the face of it, this would seem fairly simple. Having a worldwide celebrity like Tony Stark with his well-known Iron Man brand heading up the team, along with a “god” alien, and a Star-Spangled propaganda piece makes the team ideal for life at the fore front of the media circus. And let’s face it, in this day and age where everyone carries a camera phone in their pocket, anonymity is out the window.

However, it is with the rest of the team, and in fact its benefactors, where this becomes more of a problem. The Avenger Initiative is set up by S.H.I.E.L.D., in association with the World Security Council, and namely S.H.I.E.L.D.’s Director Nick Fury; who has a fascination with heroes, especially the super-soldier types. You would think however, that a spy agency and a security council would want more of a covert team but there is a case to say that this team is shock and awe to dissuade any opposing force to act against them. With the council originally trying to get a war hero like Blonsky on the team, I also find it strange they did not petition to get career airman War Machine on the team.

Though the main issues arise with the other members of the team; Hulk because the media outlets and the US army have already made him out to be a villain, and the two S.H.I.E.L.D. agents, mainly Black Widow due to her position within the organization as an undercover agent.

It seems to me they have no choice but to make the team a public brand and in fact I expect that this may become a plot point by the next film. Though with this it would obviously mean Black Widow’s career of undercover work will be blown.

Also, on an unrelated note, with S.H.I.E.L.D.s position within the MCU as a known spy organization the likes of MI6 and the CIA (except with a flying aircraft carrier!), I find it really hard to believe in the Iron Man movie that Pepper Potts didn’t know who S.H.I.E.L.D. are and that Coulson makes it sound like they only just came up with the abbreviation. I know it was solely to introduce it to people outside of comic fans but it does annoy me... at least they decided they didn’t have to point out that the S.S.R. becomes S.H.I.E.L.D. in Captain America: The First Avenger and allowed the viewers to work it out for themselves.

Anyway, please comment below and share your ideas and opinions.
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