AVENGERS: ENDGAME - How Marvel Studios Manipulated The Movie's Trailers To Fool Fans About What Was To Come

Avengers: Endgame was full of surprises, but how did Marvel Studios change the trailers in order to fool fans about what was to come in the epic finale? Well, these clever alterations may surprise you...

By JoshWilding - May 20, 2019 06:05 AM EST

Filed Under: Avengers: Endgame

Avengers: Endgame is not only well on its way to taking down Avatar, but it also holds the (dubious?) honour of being the most secretive movie of all-time. Aside from the odd leak here and there - which regular moviegoers would have been unaware of - Marvel Studios did a great job of keeping all the biggest twists and turns before it arrived in theaters.

However, that also meant they had to mislead fans, and that included altering footage in the trailers in a significant (and shocking) way.

From characters who were edited out altogether to switched costumes and haircuts, the Russo Brothers were very clever when it came to ensuring that we would be surprised on April 26th, and we're now taking a closer look at the biggest alterations that were made in these previews.

So, to check out this list in its entirety (and we're confident you will have missed most of these), hit the "View List" button below.

The Teaser Trailer

Mourning The Fallen

Tony Stark's message to Pepper Potts is obviously a little different in the movie, but the first key change in the teaser comes when we see Bruce Banner looking at a screen showing the heroes who died after Thanos snapped his fingers. In the movie, it's actually Captain America, Iron Man, and Captain Marvel watching those screens and it was clearly altered in the trailer for exposition purposes.

After all, it reminded us who had died and dropped that surprising reveal about Shuri, too.

However, the cleverest alteration (and I'm not sure how they pulled this off) comes when Steve Rogers and Black Widow receive that message from Scott Lang. Not only was the word "Archive" removed from the screen, but the trailer version of Natasha has her Infinity War haircut. In Endgame, five years had passed so her hair had returned to its natural red colour at this point in the story.

"Big Game" TV Spot

A Missing Hulk

What visual effects give, they can also take away and the scene where Rocket arrives to talk to Thor is obviously missing The Hulk.

In the movie itself, the Green Goliath was standing in the doorway alongside the Guardian of the Galaxy but considering the fact that Marvel Studios was keeping his role in the proceedings under wraps, it's no great surprise that the hero was hidden in this sequence.

Black Widow's Deleted Scene And Cap's Broken Shield

That scene featuring Black Widow doing some target practice in the Avengers Compound is totally M.I.A. and that's probably just because it was either a deleted scene or swapped out due to reshoots. An even bigger misdirect is the shot of Captain America tightening his shield's strap on his arm; in the movie, it's been shattered by this point, so it's no wonder that was edited to fool fans.

Trailer #1

Another Deleted Scene

When this trailer was released, Marvel Studios was clearly still editing Avengers: Endgame because there are multiple shots here featuring Black Widow and Bruce Banner that were present in the final cut but with different takes used from the same scenes.

The biggest omission is that emotional looking exchange between Black Widow and Hawkeye which presumably took place while they were travelling to Vormir or even after they reunited in Japan. This isn't so much of a misdirect as it is a deleted scene.

Where's Giant-Man?

That shot of War Machine and Rocket has been changed in two key ways. For starters (and for reasons which aren't addressed in Avengers: Endgame), the armour Rhodey is wearing in this preview is its usual grey and black colour scheme rather than the Iron Patriot version we saw in the movie.

Giant-Man has also been removed from the background, presumably to hide Scott Lang's role in the final battle as we still weren't sure how involved he would be with the team at this point.

More Missing Scenes And A Different Background

The shots of Ant-Man and Thor (powering up Stormbreaker) are absent in the movie and while the former was probably only included to show a reaction shot, something tells me the latter was to throw us off the scent regarding the God of Thunder's new look. It may even be leftover footage from Avengers: Infinity War's final battle in Wakanda.

Here's something really clever, though. That scene featuring Nebula running into battle on the remains of the Avengers Compound was heavily altered to make us think it was happening there when the truth is that this was actually the 2014 Nebula fighting alongside her sister Gamora in the past.

Trailer #2/"Special Look"

"He Killed All Our Friends"

This trailer was shared online quite close to the release of Avengers: Endgame, so these changes are particularly surprising. However, Marvel Studios clearly wanted to create a narrative with these trailers and that might explain why what Rhodey says here was cut along with the shot of Natasha sitting in the rain (a place revisited by Scott Lang after The Hulk used the Infinity Gauntlet).

Captain America's Suit

The "Do you trust me?" scene with Captain America and Iron Man is massively different on the big screen compared to the trailers.

In this sneak peek, Steve Rogers is wearing his new costume and shakes hands with Iron Man, seemingly putting their differences aside once and for all. However, the movie has him decked out in the costume he wore in 2012's The Avengers (because that's where they've travelled back to) and there's no handshake; instead, that moment happened quite a bit earlier in the movie.

The reason for this change is common sense because it would have confirmed time-travel long before Marvel wanted us to know.

Broken Shield (Again)

Along with a lot of alternate takes (including Steve Rogers shaving his beard), the other big change in this trailer is the fact Cap's shield is shown in its entirety rather than the shattered version from the film itself. Hiding this change was the right move even if its destruction wasn't as big a moment as it probably should have been when Steve Rogers came to blows with the Mad Titan.

Continue reading below for a breakdown of everything that
was cut from Avengers: Endgame according to the filmmakers!

An Awkward Goodbye For Thor And Valkyrie

At the end of Avengers: Endgame, Thor leaves New Asgard in the capable hands of Valkyrie, but their farewell was originally going to play out quite a bit differently. According to Anthony Russo, she was going to put her arm on the God of Thunder's shoulder, something he would have misread as a sign to lean in and kiss her!

"[She] goes, 'What are you doing?' And he goes, 'Oh, I thought that the touch–', and she's like, 'It's a goodbye tap I'm giving you'. It was a really funny beat, but we cut it," he reveals.

This was actually shot, so there's a good chance it will make it on to the Blu-ray as a deleted scene. As funny as it would have been to see, it was clearly one joke too many for the movie's closing moments and it's thought that the MCU's Valkyrie is supposed to be gay.

Black Widow's New Job

Avengers: Endgame had a lengthy running time of three hours, but the Russo Brothers still had to cut a lot of content in order to tell the story they wanted. That included scrapping plans for Black Widow to be running an organisation based in Washington DC that would have seen her helping the orphans left behind by the snap.

In terms of character development, this obviously makes a lot of sense, especially as Natasha was also orphaned as a child. However, the filmmakers scrapped the idea early on and instead decided to have her leading the remaining Avengers. Had they had more time, though, this would have made a very interesting plot thread.

Iron Man Vs. Heimdall

It's hard to complain about the way this movie revisits the Marvel Cinematic Universe's past, but we missed out on what sounds like an amazing sequence. Apparently, early ideas for Avengers: Endgame had Iron Man and Thor travelling to Asgard in 2013 in order to retrieve both the Power and Space Stones.

During that adventure, Tony Stark would have donned a stealth suit and gone head to head with Heimdall (who would have been able to see the Armored Avenger thanks to his unique abilities).

Thor, meanwhile, would have spent a little more time with Jane Foster. None of this got past the scripting stages, so don't expect to see any of this when the Blu-ray is released a little later this year.

More Alternate Time Heists

For quite some time, Avengers: Endgame's writers shied away from heading back to the events of The Avengers and that meant they looked at other key moments in the MCU for ideas on where the team could go in order to get their hands on the Infinity Stones.

At one point, we were set to see them break in to S.H.I.E.L.D. Headquarters during the events of Captain America: The Winter Soldier, a confrontation in the Sanctum Sanctorum with Doctor Strange, and some sort of underwater battle on Morag (which would have been a result of the team going too far back in time and getting to the planet long before Star-Lord did).

"Love You 3000"

Another very real possibility for the eventual home video release of Avengers: Endgame, it was recently revealed that 13 Reasons Why star Katherine Langford shots scenes for the movie as an older Morgan Stark. After Iron Man used the Infinity Stones, he would have visited that mysterious Soul realm where Thanos saw Gamora and got to interact with his daughter as a grown woman.

"What we realised about it was we didn't feel an emotional association with the adult version of his daughter," Anthony Russo explained. "So it wasn't ringing to us and resonating with us on an emotional level." It's a shame we didn't get to see this in the final cut of the film but you can see why casual moviegoers struggling with the concept of time-travel might have been confused.

Battlefield Reunions

Avengers: Endgame's final battle is massive, and you'd best believe that a lot of scenes were shot that sadly ended up on the cutting room floor. Among them were a series of reunions which saw Earth's Mightiest Heroes take a breather from the fight to catch up and attempt to formulate a plan.

"It didn’t play well, but we had a scene in a trench where, for reasons, the battle got paused for about three minutes and now there’s 18 people all going, ‘What are we going to do?’ ‘I’m going to do this.’ ‘I’m going to do this.’ Just bouncing around this completely fake, fraudulent scene," writer Stephen McFeely explained, expressing his regrets regarding reunions we didn't see.

Ultimately, you can see why they didn't want to have the action too bogged down in conversations such as this, but we'll hopefully get to see it in the form of some deleted scenes.

Returning To 2012

Once the filmmakers decided that they would return to the events of Avengers: Endgame, they then needed to figure out at what moment Earth's Mightiest Heroes would arrive in 2012.

Well, editor Jeff Ford recently revealed that things kicked off with Iron Man flying through the Leviathan, a scene that was shown to test audiences but once again proved to be too confusing.

That means this was shot and could easily find its way on to the Blu-ray. Another option was reportedly the moment The Hulk smashes Loki, but it sounds like that was also too late.

Hank Pym And Janet Van Dyne Join The Fight

According to the movie's writers, they did seriously consider having Hank Pym and Janet Van Dyne join the fight on the battlefield but with so many other characters to think about, they ultimately decided to leave them on the sidelines which is a genuine shame.

There have been reports that had Robert Redford been unwilling to reprise his role as the villainous Alexander Pierce, Samuel L. Jackson and Cobie Smulders would have instead confronted Tony Stark as Nick Fury and Maria Hill in a bid to regain the Tesseract.

Smart Hulk's Lab Time

Avengers: Endgame's writers have revealed that there was a time when Bruce Banner was going to transform into Smart Hulk during Avengers: Infinity War's final battle in Wakanda. That ultimately changed, and when it came time to figure out how they would introduce this new version of the Jade Giant in the sequel, they struggled to find a way to make that happen.

Apparently, one possibility was to actually show the Green Goliath in his lab, figuring out how to combine his intelligence and strength. It doesn't sound like those scenes got past the scriptwriting stage, and they later decided to cut straight to his new persona in that diner while he tucked into breakfast alongside Captain America, Black Widow, Ant-Man, and some big fans!

Hawkeye's Sacrifice

Originally, it was going to be Hawkeye who sacrificed himself on Vormir in order to get the Soul Stone but the writers quickly realised that that was the wrong direction to take things in, especially after a number of women working on Avengers: Endgame expressed their disappointment with the idea to take such a big moment away from Black Widow.

Interestingly, the entire sequence was actually going to be very different, and the one we saw in theaters was a result of reshoots.

The original would have seen Thanos arriving on the planet to try and take the heroes out, with them then forced to try to fend off his soldiers while also battling each other to make that leap.

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35 Comments

bkmeijer2 - 5/20/2019, 7:10 AM

Wasn't this shot in the movie, but with Vormir as background?

OuzoPowerMan - 5/20/2019, 8:17 AM

@MalseMarcel - Good catch.

QuietStorm - 5/20/2019, 7:22 AM

Perhaps the biggest Manipulation in a trailer of the mCU

KWilly - 5/20/2019, 7:28 AM

@QuietStorm - It's honestly a shame that scene never happened

xHollywoodx - 5/20/2019, 8:03 AM

@KWilly - Maybe it did in some other timeline / reality / world?

QuietStorm - 5/20/2019, 8:09 AM

@xHollywoodx -

KWilly - 5/20/2019, 8:30 AM

@xHollywoodx - Probably. Remember, there's now a timeline where Thanos never got the Stones, and all the Avengers are alive and well, lol.

deathlok1982 - 5/20/2019, 4:32 PM

@QuietStorm - ya, and probably the most controversial as well? I get all the misdirects for spoilers, but who doesn't wanna see Hulk in that Wakanda battle sequence? I admit, I genuinely liked Hulk's arc. Professor Hulk was a lil jarring at first, but I think I'm ok w/ the Banner/Hulk arc as long as we see him again. Tho, I've only seen Endgame once, so I have to watch again to really have a worth opinion!

Frshcoupe - 5/20/2019, 7:41 AM

The trailers weren’t manipulated they just barely showed anything. The third and final trailer was a montage of past movies for example. It’s not like they showed full 2 or 3 minute trailers with footage and it was all misdirection....it was just a lack of anything shown.

HeavyMetal4Life - 5/20/2019, 7:48 AM

@Frshcoupe - in narrator's voice: "The trailers were definitely manipulated."

Philvis - 5/20/2019, 7:46 AM

I wish more action movies would take note of the Endgame trailer. It's the first time in a LONG time that I went into a movie without having seen key action scenes/plot points. I'm sick of going into a movie having a very good idea about what is to come.

OuzoPowerMan - 5/20/2019, 8:33 AM

@Philvis - I'll agree that the spoiler-free marketing is something most studios should follow when it comes to advertising their major blockbusters.
However, I can't say I was really surprised by how things worked out in Endgame. Even the most remote theory from 2 years ago turned out to be true, so... Wasn't surprised, at least not half as much as when I watched Infinity War. That being said, I think this was the only way for Marvel Studios to advertise Endgame; otherwise, we would've all figured out in detail it's already simple and expected plot.

LEVITIKUZ - 5/20/2019, 9:59 AM

@Philvis - No offense but your comment makes no sense

Like the Avengers trailers can afford to not show off everything. They have 21 previous films and the film is a sequel to a 2 billion dollar film. They already have everyone’s tickets.

Take John Wick 3 for example. If the trailers didn’t show over the action setpieces, you wouldn’t get a 70 million dollar opening. John Wick 3 doesn’t have the build up Endgame does plus its got a R rating & it honestly doesn’t market using star power. I mean yea Keanu is back on top but when John Wick started, Keanu wasn’t a huge star. Plus you got people like Lawrence Fishburne, Ian McShane, & Halle Berry who don’t have major starpower like RDJ in a film

Action films don’t have a 50 million dollar per film actor headlining the film that everyone will go see whatever film he does

Chewtoy - 5/20/2019, 8:01 AM

Some of the “missing” characters in the trailers may have been intentional efforts to keep a secret, but some may have also simply been scenes that were taken for the trailer before all of the effects work was done on the shot. Giant-man missing from behind Rocket and War Machine, for instance

newhire13 - 5/20/2019, 9:23 AM

They removed the large gash on Cap’s arm when he’s tightening the shield too

LEVITIKUZ - 5/20/2019, 9:52 AM

There wasn’t any manipulation......

Yea some shots weren’t in the film or some shots were different but like there wasn’t any manipulation......

If them not showing off that much footage means there was manipulation then I mean how was Endgame’s trailers that different from Shazam since Shazam really didn’t show off that much in their trailers

LaserKing - 5/20/2019, 2:47 PM

I love what they did with Endgame and wish Marvel would continue with this line of advertising. Less is more.

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AVENGERS: ENDGAME - How Marvel Studios Manipulated The Movie's Trailers To Fool Fans About What Was To Come

Avengers: Endgame was full of surprises, but how did Marvel Studios change the trailers in order to fool fans about what was to come in the epic finale? Well, these clever alterations may surprise you...

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"Love You 3000"

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Trailer #1

Another Deleted Scene

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"He Killed All Our Friends"