AVENGERS: INFINITY WAR Now Tracking Closer To $230M; Will Have Biggest Promo Campaign In Marvel History
With partners such as Coca-Cola, Quicken Loans, and Infiniti, a new report indicates that Avengers: Infinity War is receiving the biggest promo push ever for a Marvel Studios title. More past the jump...
Initial box office estimates for Avengers: Infinity War indicated that the Marvel epic would have no trouble hitting $200 million over the course of its opening weekend, but ProBoxOffice.com reckons it might be closer to the $230-$240M mark.
We'll obviously have to wait and see, but one thing's for sure, Marvel is predicting - and preparing for - their biggest hit to date.
According Deadline, the Russo Brothers-helmed superhero sequel will receive the biggest promotional push in Marvel's history, with a media value estimated to be north of $150M. This is huge for the studio, but hardly surprising given the fact that the film represents a culmination of 10 years worth of MCU adventures.
In addition, we have some photos from an Infinity War event that was held in Mexico City recently. Mark Ruffalo (Bruce Banner/Hulk), director Joe Russo and executive producer Victoria Alonso attended, and walked the red carpet to greet the legions of fans. Check out the pics below.
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Mark Cassidy is a writer, photographer, amateur filmmaker, and Rotten Tomatoes-approved critic from Dublin, Ireland.