My opinion on why we have not heard any TDKR news lately, and a Box Office Prediction

I have noticed that since the theatrical trailer for "The Dark Knight Rises" was released, it will seem that all marketing efforts besides merchandising, have come to a halt. Is this because WB/DC is so arrogant, they believe the movie will sell itself? Or is it an intuitive strategy in light of tough competition for the summer box office from rival company, Marvel Studios?

I personally think that its the latter. I think that WB/DC will restart their campaigns a few weeks before the release of "Marvel's The Avengers" (Avengers Assemble in the UK) or a few weeks right after that movie has been released. This strategy Leaves "The Dark Knight Rises" about a month of marketing with the movie being the only and Most Anticipated movie between late May and July 20. By this time "The Avengers" would have been released and all the excitement for it would have calmed down. "The Dark Knight Rises" already has a following of its own (A following that will make up some of the Audience for "The Avengers"), being an established franchise. At this point, the only competition in its genre that it will have will be the critics tv spots for "The Avengers" which no doubt will be a good movie, but it's being released earlier than "The Dark Knight Rises" gives the latter the advantage. Tv spots will take care of the undecided by this point.

In my Opinion, Though "The Avengers" will make a lot of money on opening weekend, "The Dark Knight Rises" will steal the summer simply based on it being a highly praised Franchise. Much Like the Harry Potter series or the Pirates of the Caribbean series, Nolan's bat flicks have garnered something of a religious following. We have the so called "Nolanites" in place already. Then there are die hard Batman fans, Then there are fans of Christian Bale's Batman (notice the difference) then the general public. The way I see it, The final installment of the Bat franchise is headed for what will most likely be their biggest opening and will gross almost certainly more than their last outing.