Paramount Pictures, Universal Pictures and Walt Disney Pictures will also buy Super Bowl ad spots, knowledgeable people not authorized to speak publicly confirmed. Those studios have yet to announce the movies they will market during the game. 20th Century Fox, Sony Pictures and Warner Bros. are not participating. The latter two studios didn't buy ad time during the Super Bowl last year either. Super Bowl commercials cost an estimated $4 million per 30-second spot this year.
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