WB Says They're Not Concerned With BATMAN V SUPERMAN's 2nd Weekend Drop, Focused On Bigger Picture

WB Says They're Not Concerned With BATMAN V SUPERMAN's 2nd Weekend Drop, Focused On Bigger Picture

WB Says They're Not Concerned With BATMAN V SUPERMAN's 2nd Weekend Drop, Focused On Bigger Picture

Warner Bros.' domestic distribution chief addressed the huge second weekend drop for Batman v Superman. "We’re most focused on where we are in total. And our global number is huge."

While certain comic book fans and film sites are reveling in the second weekend drop in Batman v Superman's box office haul, Warner Bros. appears unfazed.  With a 68% drop in its second weekend, Dawn of Justice grossed another $52 million domestically and $85 million in international markets. The film's box office total now stands at $681 million worldwide.  Though the drop off was larger than expected, the film is still currently projected to reach the $1 billion mark before finishing up its run (unless there's more colossal drop offs) and that's exactly what WB is focusing on.  Warner Bros. domestic distribution chief Jeff Goldstein provided this response to The Hollywood Reporter concerning Dawn of Justice's box office performance.
 

"We’re not concerned with the drop.  No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We’re most focused on where we are in total. And our global number is huge."

Early reports swayed most into thinking that $800 million was the magic number Dawn of Justice needed to earn at the box office in order to break even. However, WB later refuted that figure by stating it was inflated, leading many to believe that the actual break-even number was closer to $750 million.  Still even, if the actual number IS $800 million, Batman v Superman is virtually a lock to surpass that total, with even the most pessimistic estimates calling for Dawn of Justice to finish between $900-$925 million.   

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