It was previously thought that The Marvels would end its box office run somewhere in the neighborhood of $300 million but it now looks as if the film will finish up much lower.
Word has come down from some of the leading industry box office analysts that the film is likely to exit theaters between $200-$210 million.
The Marvels has an estimated production budget of $220 million with Disney spending roughly another $100 million on marketing. Combine that with the fact that theater revenue is split 50/50 between the studio and cinema chains, the film is going to be a huge loss for Marvel/Disney.
It seems international earnings have slowed up so much that Disney is going to stop reporting on box office earnings outside of North America.
Recently, Bob Iger came under fire for divisive comments he made that asserted that the reason the film is failing to resonate with critics and audiences alike is due to the fact that Covid protocols prevented on set supervision of the Nia DaCosta-directed film.
Do you agree with Iger's sentiments or do you think the problem lies elsewhere? Let us know in the comment section below.
The Marvels stars Brie Larson (Short Term 12, Fast X) as Carol Danvers / Captain Marvel, Teyonah Parris (The Photograph, Candyman) as Monica Rambeau/Photon, Iman Vellani as Kamala Khan / Ms. Marvel, Zawe Ashton (Not Safe For Work, Nocturnal Animals) as Dar-Benn.
Also appearing in supporting roles are Gary Lewis (His Dark Materials, The Bay), Park Seo-joon (Itaewon Class, Concrete Utopia), and Samuel L. Jackson (Secret Invasion).
Teaming up changes everything everyone.
Carol Danvers aka Captain Marvel has reclaimed her identity from the tyrannical Kree and taken revenge on the Supreme Intelligence. But unintended consequences see Carol shouldering the burden of a destabilized universe. When her duties send her to an anomalous wormhole linked to a Kree revolutionary, her powers become entangled with that of Jersey City super-fan, Kamala Khan aka Ms. Marvel, and Carol’s estranged niece Captain Monica Rambeau. Together, this unlikely trio must team-up and learn to work in concert to save the universe as ‘The Marvels.'
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