COMICS: DC Creeps Closer to Marvel In February 2017 Sales Charts

COMICS: DC Creeps Closer to Marvel In February 2017 Sales Charts

COMICS: DC Creeps Closer to Marvel In February 2017 Sales Charts

Thanks to the continued success of DC Rebirth and diminishing sales for Marvel, DC has inched closer to catching up to Marvel for the top spot in February 2017 sales chart. Read on for more info....

For the month of January, Marvel launched a huge overshipping initiative, which gave away free comics to retailers in an effort to try and get new readers to try out some of their books. The problem with that is that those free comics artificially inflate sales numbers in the monthly Diamond sales charts, which then paints an inaccurate picture of exactly how much books comic shops ordered. What resulted from Marvel's overshipping program was an 11% lead over DC in unit share (the amount of comics ordered). For the month of February, without those overships, Marvel's lead over DC is much smaller.

Marvel was the top publisher for the month of February, with a 37.46% dollar share and a 33.64% unit share. Meanwhile DC, creeping ever more closer, had a 30.23% dollar share and a 33.47% unit share. Without those free comics to inflate sales numbers, Marvel's lead in the unit share went from 11% in January to just a .2% lead in February.

Marvel only had two spots in the top ten most sold comics for the month, with Star Wars: Darth Maul #1 taking the #1 spot and Star Wars #28 taking the 8th spot. DC took 7 of the 10 spots while, Image's The Walking Dead #164 took the remaining position at #6.

Read on for a more detailed analysis:

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 37.46%
DC ENTERTAINMENT 30.23%
IMAGE COMICS 9.58%
IDW PUBLISHING 5.83%
DARK HORSE COMICS 2.57%
BOOM! STUDIOS 2.08%
DYNAMITE ENTERTAINMENT 1.52%
TITAN COMICS 1.16%
VIZ MEDIA 1.10%
ONI PRESS INC. 0.86%
OTHER NON-TOP 10 7.62%
 
UNIT MARKET SHARE
PUBLISHER SHARE
MARVEL COMICS 33.64%
DC ENTERTAINMENT 33.47%
IMAGE COMICS 18.13%
IDW PUBLISHING 3.27%
DYNAMITE ENTERTAINMENT 2.06%
BOOM! STUDIOS 1.84%
DARK HORSE COMICS 1.45%
TITAN COMICS 0.92%
VALIANT ENTERTAINMENT LLC 0.61%
ONI PRESS INC. 0.60%
OTHER NON-TOP 10 4.01%

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2017 VS. JANUARY 2017
COMICS -4.67% 3.65%
GRAPHIC NOVELS 9.05% 3.04%
TOTAL COMICS/GN -0.82% 3.61%
TOYS 23.91% 3.09%
FEBRUARY 2017 VS. FEBRUARY 2016
COMICS -4.47% 17.29%
GRAPHIC NOVELS -3.30% -12.98%
TOTAL COMICS/GN -4.11% 14.70%
TOYS 25.46% 0.38%
YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
COMICS -2.06% 12.11%
GRAPHIC NOVELS -7.60% -10.88%
TOTAL COMICS/GN -3.76% 10.26%
TOYS 3.18% -0.94%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL SHIPPED
MARVEL COMICS 104 36 0 140
DC ENTERTAINMENT 82 33 1 116
IMAGE COMICS 46 14 1 61
IDW PUBLISHING 36 22 0 58
TITAN COMICS 24 6 0 30
BOOM ENTERTAINMENT 24 3 0 27
DARK HORSE COMICS 13 13 0 26
VIZ MEDIA 0 23 0 23
DYNAMITE ENTERTAINMENT 16 4 0 20
ONI PRESS INC. 10 5 0 15
OTHER NON-TOP 10 94 138 20 252

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 STAR WARS DARTH MAUL #1 $4.99 DEC161069-M MAR
2 BATMAN #16 $2.99 DEC160259-M DC
3 BATMAN #17 $2.99 DEC160261-M DC
4 JUSTICE LEAGUE OF AMERICA #1 [*] $2.99 DEC160235-M DC
5 SUPER SONS #1 [*] $2.99 DEC160240-M DC
6 WALKING DEAD #164 (MR) $2.99 DEC160746-M IMA
7 ALL STAR BATMAN #7 $4.99 DEC160246-M DC
8 STAR WARS #28 $3.99 DEC161066-M MAR
9 JUSTICE LEAGUE OF AMERICA REBIRTH #1 [*] $2.99 DEC160233-M DC
10 JUSTICE LEAGUE #14 $2.99 DEC160297-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 SEVEN TO ETERNITY TP VOL 01 $9.99 DEC160767-M IMA
2 LOVE IS LOVE GN $9.99 OCT160480 IDW
3 BATMAN DETECTIVE TP VOL 01 RISE OT BATMEN (REBIRTH) $16.99 NOV160317 DC
4 SNOTGIRL TP VOL 01 GREEN HAIR DONT CARE $9.99 DEC160774 IMA
5 WONDER WOMAN TP VOL 01 THE LIES (REBIRTH) $16.99 NOV160320 DC
6 MARCH GN BOOK 03 $19.99 JUN160408 IDW
7 SUPERMAN ACTION COMICS TP VOL 01 PATH OF DOOM (REBIRTH) $16.99 NOV160319 DC
8 HAL JORDAN & THE GLC TP VOL 01 SINESTROS LAW (REBIRTH) $17.99 NOV160318 DC
9 OUTCAST BY KIRKMAN & AZACETA TP VOL 04 (MR) $14.99 DEC160821 IMA
10 CIVIL WAR II HC $50.00 OCT160999 MAR

TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 LEGEND OF ZELDA ART & ARTIFACTS HC $39.99 JUL168360 DAR
2 NEIL GAIMAN NORSE MYTHOLOGY HC $25.95 DEC162208 WW
3 SHADOW DOUBLE NOVEL VOL 114 DEATH BY PROXY & LOOT OF DEATH $14.95 NOV162123 SAN
4 LEGO BATMAN MOVIE ACTIVITY BOOK WITH MINIFIGURE $8.99 NOV162102 SCH
5 DRAGON AGE ADULT COLORING BOOK SC $14.99 OCT160028 DAR
6 UNBEATABLE SQUIRREL GIRL SQUIRREL MEETS WORLD HC $13.99 DEC162185 HAC
7 LEGEND OF ZELDA ART & ARTIFACTS HC LTD ED $79.99 OCT168812 DAR
8 VINTAGE ROMANCE COMIC BOOK COVERS COLORING BOOK TP $9.99 DEC160595 IDW
9 DOCTOR WHO GOOD BAD & ALIEN SC $9.99 NOV158049 PEN
10 VAMPIRE HUNTER D NOVEL SC VOL 25 (MR) $11.99 OCT160081 DAR

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 DBZ MS PIECE MANGA DIMENSIONS SON GOHAN FIG MAY168161 BAN
2 BATMAN V SUPERMAN DOJ WONDER WOMAN STATUE NOV150319 DC
3 BATMAN ANIMATED BATMAN BEYOND AF 3 PACK JUL160450 DC
4 DC BOMBSHELLS KATANA STATUE JUL160448 DC
5 MARVEL GALLERY DR STRANGE PVC FIG JUL162621 DST
6 SUICIDE SQUAD MOVIE JOKER & HARLEY QUINN STATUE AUG160374 DC
7 MARVEL FEMALE THOR BISHOUJO STATUE AUG162818 KOT
8 BATMAN ANIMATED NBA GIRLS NIGHT OUT AF 5 PACK (RES) NOV160375 DC
9 BATMAN ANIMATED SERIES PREM COLL NURSE HARLEY STAT AUG162553 DST
10 WALKING DEAD TV DARYL DIXON LTD ED STATUE MAY160736 TMP

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 POKEMON KANTO MONOPOLY DEC163203 USA
2 HARRY POTTER DECK BUILDING GAME DEC163201 USA
3 MTG TCG OATH OF THE GATEWATCH BOOSTER DIS NOV158284 WIZ
4 MTG TCG CONSPIRACY TAKE THE CROWN BOOSTER DIS JUL168216 WIZ
5 YU GI OH TCG RAGING TEMPEST BOOSTER DIS SEP168277 KON
6 TMNT DICE MASTERS HEROES IN A HALF SHELL BOX SET SEP163197 NEC
7 D&D MINIATURES SET FIVE 8CT BOOSTER BRICK JUN169191 NEC
8 CLUE STAR WARS CLUE GAME CS OCT168250 HAS
9 MARVEL HEROCLIX SUPERIOR FOES OF SPIDER-MAN BOOSTER BRICK MAY163107 NEC
10 MTG TCG 2016 COMMANDER CASE AUG168994 WIZ

 

Dollar Market Shares for February 2017

 

Unit Market Shares for February 2017

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