BOX OFFICE: Cowboys & Aliens On Track To Debut At A Disappointing $40 Million!

BOX OFFICE: Cowboys & Aliens On Track To Debut At A Disappointing $40 Million!

BOX OFFICE: <i>Cowboys & Aliens</i> On Track To Debut At A Disappointing $40 Million!

Despite early reviews of the movie being positive, the expected box office debut of Iron Man director Jon Favreau's Cowboys & Aliens is looking likely to be considerably underwhelming...

Early buzz for Cowboys & Aliens may have been positive, but with a low rating of 44% (based on 131 reviews) over at Rotten Tomatoes, there's even more bad news for the latest movie from Jon Favreau. The box office predictions are not looking all that good for the upcoming movie. Of course, many comic book fans will be wondering whether or not it manages to knock Captain America: The First Avenger from the top spot! Here is an excerpt from the report over at Deadline.

Sources are telling me that today's seeming $15M debut may add up to at most a $40M weekend which is below the studio's own lowball projections of $45+M. (This should have been done as a comedy!) Problem is that the budget has been pegged by insiders at $163M-$200M.

Tracking had been lagging especially with women of all ages until last Thursday when it popped up. Good thing Universal is only on the hook for 25% financing and domestic-only distribution with DreamWorks taking 50% and Relativity Media 25%. Paramount is distributing foreign. Sony Pictures' Smurfs is looking like $10M today for $29M weekend which is respectable for its target audience of very young moviegoers.

What do you guys make of this? Be sure to share your thoughts in the usual place!


Daniel Craig as Jake Lonergan
Harrison Ford as Col. Woodrow Dolarhyde
Olivia Wilde as Ella
Sam Rockwell as Doc
Keith Carradine as Sherrif Taggart
Walton Goggins as Hunt

RELEASE DATE: 29th July, 2011. (US) 19th August, 2011. (UK)

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