WB's new digital division, Blue Ribbon Content,
announced last October that the flagship series from the new department would be a live-action Static Shock series which would anchor a first block of programming. Since that announcement details on the project have been scarce. However, in the wake of the surprising announcement that
Milestone Media is being revived, the owners have shared a few details about the Static Shock project with CBR. The Denys Cowan and Reginald Hudlin stated that they were initially skeptical of WB's desire to make Static the primary focus of Blue Ribbon Content (probably due to past deals between the two companies) but when WB used Static to announce Blue Ribbon, that essentially assuaged any apprehension. Said Cowan, an original Milestone founder,
"....So we took the meeting, and Sam Register was very excited about it, and quite serious, and they made the announcement. Big picture of Static Shock. They used Static Shock to announce Blue Ribbon, basically. That's when we knew they were very serious, because they could have picked anything. They could have picked Flash, they could have picked Superman, but they didn't do that."
Hudlin added,
"Every meeting we've had with Sam Register and the folks at Blue Ribbon has been bigger and better. We're so in love with each other -- we're having so much fun on this property. Denys, of course, had already done tons of brainstorming of what we thought it could be."
There are still no details on when the Static Shock digital series will premiere or who will portray Static but according to Cowan and Hudlin, things are progressing well. We'll keep you posted when more news emerges on the live-action Static Shock digital shorts.
About The Author:
CBM writer for a decade+.
Follow MarkJulian on:
