Warner Bros Gearing for Green Lantern Mania

Warner Bros Gearing for <i>Green Lantern</i> Mania

New information from the Time Warner shareholders meeting proves they are banking on Green Lantern to be their latest cross-media cash cow.



Last night, The Hollywood Reporter managed to get their hands on a few slides from the Warner Bros' investor meeting; a meeting which brought us definitive news of the studio's plans for Flash, Wonder Woman and Superman films.

One of the slides focused on their next superhero adaptation, Green Lantern, and the projected cross media campaign that will follow suit:

The Consumer Products and Games bullet points appear to go hand-in-hand with the Green Lantern film, which is scheduled for release June 17th, 2011. The most interesting points seem to be regarding two new animated ventures. During yesterday's meeting, Chairman and CEO of Time Warner's Turner Networks unit, Phil Kent, announced that Green Lantern: The Animated Series has been optioned to Cartoon Network. The slide, however, mentions that the cartoon will be of the Computer Generated variety; which gains more and more popularity with younger audiences.

The second, and most quizzical, reference is the Made-for-Video Green Lantern feature WB is planning to release a month before the live-action film hits theaters. Bruce Timm, the 'godfather' of Warner Bros. animation department, denied that any Green Lantern animated films were on the studio's production slate due to the first's under performance in sales; which contradicted earlier reports that a Green Lantern animated prequel, one that would focus on the creation of the DC universe and the Green Lantern Corps' place in it, was secretly being penned.

One thing is fairly certain, though; Warner Bros is putting a lot of stock into Green Lantern not just becoming one of their tentpole film franchises, but a household brand name along the lines of Batman.

Image courtesy of The Hollywood Reporter



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