POWER RANGERS Franchise Reveals New Logo; Announces New Partnership With Hasbro
After twenty-five years, the Power Rangers franchise is leaving Bandai and is heading to Hasbro. Plus, as part of the 25th Anniversary celebration, the franchise has revealed a morphenomenal new logo!
Ahead of this weekend's New York Toy Fair, Hasbro and Saban have announced that Hasbro has been officially named the global master toy licensee for the entire Power Rangers franchise. The popular toy manufacturer, who is also behind the immensely popular Marvel Legends series, will design, produce, and bring to market a wide variety of toys, games, and role play items inspired by the long-running franchise. The deal will go into effect starting April 2019.
Additionally, the new agreement also notes that Hasbro, after an unspecified period of time of being the master toy licensee, could eventually outright purchase the Power Rangers property from Saban Brands, a small reveal that has some very interesting timing as it was also announced, during their investor preview, that their Transformers movie franchise is being rebooted. Could Hasbro have just found its next possible major movie franchise?
This news comes hot on the heels of Power Rangers ending their 25-year partnership with Bandai America on Thursday. It remains unclear why Saban decided not to renew their deal with Bandai, but it's probably not a stretch to assume that it may have had something to do with the extremely underwhelming movie merchandise sales from last year.
More details are expected to be revealed this weekend during the New York Toy Fair, with both companies rumored to be hosting a "fan day" where any interested parties will be able to inquire about the change and learn more about potential upcoming products.
Plus, the franchise has revealed a brand new logo. Check it out below:
Check out the full press release below:
PAWTUCKET, R.I. & LOS ANGELES--(BUSINESS WIRE)--Today, Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, and Saban Brands announced that Hasbro has been named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce and bring to market a wide variety of toys, games and role play items inspired by the franchise and its entertainment properties. Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019.
“We are honored to create a world of play experiences for such an iconic action brand,” said Brian Goldner, Chairman and CEO of Hasbro. “Saban’s Power Rangers are universally recognized and their hallmark attributes of teamwork and inclusivity perfectly align with our core values at Hasbro.”
“Hasbro leads the way in brand storytelling and creating engaging experiences across its exceptional portfolio of blockbuster and partner brands,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Quality, innovation and a focus on designing dynamic products for fans of all ages makes Hasbro a great partner for Power Rangers.”
Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest running kids’ live-action series in television history with nearly 900 episodes produced to date. The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.
The first set of products from Hasbro will be available in spring 2019. Both Hasbro and Saban Brands are dedicated to continue growing this iconic brand. In recognition of this investment, during a period of time after Hasbro becomes the master toy licensee, the arrangement between the parties provides Saban Brands and Hasbro with the opportunity to initiate Hasbro’s purchase of the Power Rangers property.
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