SHAZAM! Tracking For $145M+ Worldwide Launch After Impressive $5.9M Domestic Haul In Thursday Previews

SHAZAM! Tracking For $145M+ Worldwide Launch After Impressive $5.9M Domestic Haul In Thursday Previews

Shazam! is off to a lightning start after Thursday previews in the U.S. and Canada brought in $5.9 million. Combined with international box office projections, new estimates call for a $145M+ opening.

The positive buzz surrounding Shazam! is seemingly turning into box office results. As reported by Deadline, New Line’s latest DC superhero flick brought in $5.9M in Thursday night previews from the U.S. and Canada. Adding in paid Fandango sneak peeks, the film has already made $9.2 million domestically.

“Lots of late night business pushed Shazam! to higher figures last night from the early $4M+ we first spotted,” Deadline noted. “Imax and premium large format drove 31% of Shazam!‘s business last night. PostTrak was 83% positive with males turning up big.”

Domestically, the film could bring in anywhere between $40 to $55 million, though it’s looking increasingly likely to be at the higher end of that range. While Shazam!’s opening is still likely to come in below that of Aquaman ($67.8M), it’s still a solid haul for a movie featuring a relatively unknown DC superhero.

Deadline compared Shazam! to that of Marvel’s Ant-Man which brought in $6.4M in previews (28% of its $22.6M Friday opening) and went on to enjoy a $57.2M opening weekend.

Shazam! is expected to soar past initial box office estimates and is now tracking for an impressive $145 million-plus worldwide opening weekend.

“A lack of familiarity with the character abroad is not expected to have a major impact. Sources are seeing the international opening in the $100M range with some more aggressive figures up as high as $120M. All in a global blast-off between $145M-$170M."

As previously noted, Shazam! carries a pretty small production cost of around $100 million, so this weekend’s opening should put it in a very good position to turn a profit for the studio.

We all have a superhero inside us, it just takes a bit of magic to bring it out. In Billy Batson’s (Angel) case, by shouting out one word—SHAZAM!—this streetwise 14-year-old foster kid can turn into the adult Super Hero Shazam (Levi), courtesy of an ancient wizard. Still a kid at heart—inside a ripped, godlike body—Shazam revels in this adult version of himself by doing what any teen would do with superpowers: have fun with them! Can he fly? Does he have X-ray vision? Can he shoot lightning out of his hands? Can he skip his social studies test? Shazam sets out to test the limits of his abilities with the joyful recklessness of a child. But he’ll need to master these powers quickly in order to fight the deadly forces of evil controlled by Dr. Thaddeus Sivana (Strong).

Shazam! is now playing in theaters and is currently rated "Fresh" with a 92% on Rotten Tomatoes.
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