Applies to both formal reviews and social media reactions — matt casillas (@mattcasillasssb) June 16, 2017
Applies to both formal reviews and social media reactions
While releasing reviews early before the film's domestic debut is typical for Marvel in the past, the timing of Spider-Man's review release has an interesting new wrinkle: unlike other Marvel Studios releases, Spider-Man: Homecoming does not have an international release a week in advance, so (unlike with other releases), reviews being released so early is not necessary. It seems Marvel and Sony have a lot of confidence in the newest incarnation of the hero, and that it seems likely that he is up to snuff with Marvel's other releases. Earlier this week early tracking put the threeboot at an estimate of a 90-100 million opening weekend, but with good reviews its more than possible that could buffed to even higher. What are your thoughts on this review embargo? Do you think Marvel and Sony are right to be so confident in the film, or will their hubris come back to bite them
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